Our favorite fashion family is back! Now when the holidays are over, they have showed up in a camping edition. This fiction gang and its stars, “The Hilfigers“, are presented in Tommy Hilfiger’s latest campaign called Le Grand Gämp Oũt-doors-iùs. They celebrate the coming of spring, presenting the designer’s Spring 2012 collection in a form of print and video ads. This time, we have a chance to meet this family including the little sis Chloe who wishes us a welcome in their fashion camp.
As the part of the campaign, the Hilfigers family has, for the first time, came to life on the runway yesterday at the New York fashion week. I love this whole idea of a fashion family and their stories of family adventures, which sometimes are almost very convincing and look to me as they were real.
“We are very excited to bring the Hilfigers Spring 2012 campaign to life for the consumer audience. The Hilfigers are the ultimate personification of the preppy with a twist heritage of the Tommy Hilfiger brand, and the spring campaign shows the fun, spirited personalities of the Hilfigers in full force,” says Avery Baker, Chief Marketing Officer for Tommy Hilfiger.