British sweets brand Mr Kipling has launched an interesting campaign in order to promote its new cake-to-go product. The core idea is to provide an opportunity for customers to experience the product only by pressing a button. The automatic fixtures will be placed into bus shelters in order to distribute 500 free cakes a day throughout England and Scotland. Like all of this isn’t exciting enough, one bus shelter on London’s Tottenham Court Road will be providing the aroma of cake too.

Photo: Creativity-Online

In the UK market, outdoor advertising is getting more and more interesting, and it’s getting harder for brands to make up a memorable and original idea. Dispensing the product for free while advertising is definitely a great chance to be remembered – and surely everybody will be tempted to try the cake-to-go!