After his first insightful video about how a 5-year-old sees famous brand logos, Adam Ladd has come up with an idea for a similar video, this time showing his 5-year-old symbols (logos) she is not familiar with, and asking her to redraw them from memory. As the video says “It’s fun to see which ones (logos) are memorable, and what design elements she honed in on”. It is indeed. Which part of the logo makes the biggest impact on a kid, and therefore, us? Which shape, form, decoration and their combinations? Take a look: