Following the launch of Ideas Brewery earlier this year and encouraging fans of the brand to share their ideas for sustainable beer packaging, Heineken is once again at it with a new innovation challenge looking for creative minds for fresh ideas on how to reinvent the draught beer experience.
Heineken strives to create a new era of beer consumerism and the experience that revolves around it with the recent technological advances. When you add comedy to the mix, specifically the comedians Adam Fields and Samba Schutte, you get a humorously creative presentation which contains some brilliant ideas:
The Draught Beer Challenge is set to run from July 31st to September 28th, the main prize being $5,000 for the first place, $2,500 for second and third respectively. The challenge is open to all residents of the following countries: Austria, Brazil, Canada (excl. Quebec & Yukon), China, Czech Republic, Germany, India, Israel, Italy, Japan, Mexico, Netherlands, Spain, UK & US (excl. California).
So, if you have some really good ideas to share, check out Heineken’s Ideas Brewery website for more information.