UPDATE: Check out the final result of this project here.

ABSOLUT Vodka is taking ‘limited edition’ to the next level. The brand will distribute almost 4 million absolutely unique limited edition bottles, where every single one of them will be uniquely designed and individually numbered, and to do so, ABSOLUT had to re-engineer the whole bottle production process.

Photo: Absolut

Check out a preview of the process to get a hint of how the new ABSOLUT limited edition bottles are going to look like and what they’ll be all about:

I’m really excited about this new project and how it’s going to turn out. I love the fact that ABSOLUT upgraded its already original ideas into something even more unique, breaking their own boundaries and pushing even further in the creative world of packaging & promotion. Visit us soon to check out the whole project and video!