Jack Daniel’s is celebrating 120 years since Mr. Jack Daniels opened the White Rabbit saloon in Lynchburg, Tennessee with a new limited edition bottle.

Jack Daniel's White Rabbit Limited Edition Bottle

Photo: LovelyPackage

Although the White Rabbit bar doesn’t exist anymore (since it was closed during the Tennessee prohibition), Jack Daniel’s once again reminds fans of its heritage and history by making another beautifully designed limited edition bottle. The bottle is dedicated to “The people and places that bring us together”, making the story around the campaign warm and friendly, reminiscent of old times.

The bottle will be available for purchase in Tennessee and select international markets from fall 2012. Also, if you’re a fan of Jack Daniel’s limited edition bottles, check out the 100 year old medal or 161st birthday limited edition bottle.

Designed by Stranger and Stranger.