Pay however you want, pay anywhere, pay simpler, pay safer. These are the 4 key elements on which PayPal is focused in their first ever USA marketing campaign. Four online spots created by ad agency Publicis & Hal Riney feature the famous actor/comedian Jeff Goldblum.
Jeff uses satirical humor, hysterical hand gestures and mimic to show why PayPal is the best solution for online, retail or any kind of shopping. The ads seem to target an older audience, one that is still skeptic about many online interactions and online privacy.
The I-talk-directly-to-the-camera approach ads a different feel to ads. In this case it looks really good, because Jeff pulled off a great performance, delivering a clear message from the brand. Does Brad Pitt do the same in the new Chanel No. 5 ad?