Shadow Beverages partnered with GNC to develop a new line of beverages. Enlisting McLean Design to develop the new look, a new package design and proprietary bottle shape was designed with the goal of taking the brand to mainstream stores.

The new line, designed by McLean, spans from sports drinks, nutritional waters and protein beverages, now all featuring game-changing package design while strongly focusing on the product’s nutritious value. The brand’s new vibrant and strong look turned out to be a great success – a staggering 70% distribution was achieved in just fifteen weeks after its launch.

Check out GNC’s new look below, or take a look at other interesting packaging design, here.