Motorola has recently come up with the “Lazy Phone” campaign and launched three new television commercials for the Moto X Smartphone. The campaign goal is to point out the advantages of using Moto X, compared to any other Smartphone, similar to Samsung vs Apple or Microsoft ads. To show it in a funny way, they put a human being to play an annoying, slow and lazy Smartphone, in all three TV ads. The star of these unconventional videos is the comedian TJ Miller, who played the “Lazy Phone”.
The TV premiere will be this Thursday, when the phone’s campaign will start, as well. Emphasis will be on the phone’s intuitive functionality.