This infographic, published by ZEFR, shows just how much fans do for brands.

Entitled How Passionate Fans Amplify Brands They Love On YouTube, the infographic points out that YouTube is strong like never before and thus the fan-based brand content is spreading faster, generating value for brands. From parodies, to how-to videos, product reviews and even made-up commercials (like the viral Halloween Pepsi ad when it comes to other social media as well) generate sometimes even more buzz then actual paid brand efforts.

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It seems that YouTube is the best place for discussions, reviews and in-depth looks at new products. It also seems as word-of-mouth isn’t as meeningfull as before – but “word-of-video” is. Check out the infographic below and for more infographics click here.

How Passionate Fans Amplify Brands