When word spread that Prada and Wes Anderson were teaming up for a short film collaboration, creatives across industries began anticipating. Well, today marks the release of that short, which premiered at the Rome Film Festival as part of its “Special Events Out of Competition” section, and I have to say that everyone is a bit excited.
Entitled Castello Cavalcanti and set in the Italy of 1955, the eight-minute work of art presents Jason Schwartzman as a modern (and rather suave) racecar driver who ends up crashing his car into a statue of Jesus Christ in the small, archaic town of Castello Cavalcanti. As he begins to ask around, he realizes that he is stranded in the town of his ancestors – a clear ode to the power of fate in all unlikeliness.
Now, we would expect nothing less from Anderson. The American director has created a strong film, where the colors and camera movements (courtesy of renowned cinematographer Darius Khondji) are just as important as the content itself. However, from a branding perspective, it’s the dichotomy between heritage and the contemporary that strikes me the most. Prada, as we all know, was recently named one of the Top Risers on Interbrand‘s Best Global Brands of 2013. It has come to power not only because of its wise age, but also because it strives to remain relevant in a modern environment. It’s continuous partnership with the arts is just one example of how the brand pairs its long history with the trending styles of the day.
And, if there is one thing that this beautiful film shows us, it’s that Prada is sticking true to those values.
Written and directed by Wes Anderson
Cinematography: Darius Khondji
Editing: Stephen Perkins
Production Design: Stefano Ortolani
Costumes Design: Milena Canonero
Music: Alessandro Casella & Randall Poster
Production: The Directors Bureau in association with Hi! Production
Image source: thefashionisto.com