Here’s a fun ad campaign for Jeep from Leo Burnett Paris.

It’s not everyday that we see an ad campaign that doesn’t feature the product itself, yet alone one with optical illusions.

The ad’s consist of the tagline “See Whatever You Want to See” and 3 different animals, that when rotated, actually become six. When rotated, each of the vintage-drawn animals becomes another species, leaving the viewer to chose which one he/she prefers, playing on their perceptions.

Check out more cool print campaigns, here.


Advertising Agency: Leo Burnett, Paris, France
Executive Creative Director : Xavier Beauregard
Art Directors: Jerome Gonfond, Remi Lascault,
Copywriter: Hadi Hassan-Helou
Illustrator: Jerome Gonfond