UK organization Hubbub, in collaboration with CommonWorks, came up with an exceptional solution to do their part on preserving the environment. They launched a campaign called “Neat Streets” in order to keep the streets of London clean. Hubbub appeals to the “playful” side of unscrupulous citizens aiming to divert them from polluting their environment.
According to Hubbub, their research shows that most of the pollution takes place at night and that cigarette butts were the most littered item. The organization took action and placed big panels that serve as voting ashtray containers in London’s public spaces. Some of them are calling out to smokers to vote for their favorite sport teams or athletes. The questions will change weekly but they will remain in the sports domain thus engaging the interests of targeted groups.
Other panels state various facts concerning chewing gum scraps. Hubbub demonstrated another touch of creativity when they left slots for passersby to stick their gums in to reveal the missing information in a “connect the dots” format.
The Hubbub organization stated on their page that 86% of people think that littering is a disgusting habit but only 15 per cent would stand up to the pollutants. They further write, “This is why from May to October we’re trialling a new approach to tackling littering on Villiers Street, Westminster, using the latest thinking on behaviour change and awareness raising from around the world.”
Source: Hubbub UK