Wieden + Kennedy London have decided to raise money and awareness for Positive East, a charity that supports those with HIV and timed it to coincide with London Pride week. Their novel approach was initially a limited-edition set of 100 Arse Vases, created by recent graduate Fredrik Andersson, but was raised to 250 due to the huge demand. Retailing at £40 each, this initiative is one that is close to Wieden + Kennedy’s heart and they hope it will help raise the “badly needed funds” for the charity.

So what are they exactly? On the website it explains, “The Arse Vase is exactly what it sounds like. It’s a handmade ceramic vase that’s in the shape of a cheeky little arse. It comes in three different colours: pink, tan and brown. Smooth or hairy. Your flowers go in the arse hole, naturally.”

This is a cheeky approach to what can often be a sombre subject matter, but even a small campaign can make a big difference. Ian Montgomery of Positive East said:

“The money raised from the Arse Vases will enable us to provide direct care and activities – ranging from counselling to group support – to more than 1,700 people living with HIV in east London over the next year. It will also support our HIV prevention activities and allow us to provide 1,500 free confidential and rapid HIV tests and provide sexual health information out in the community.”

Lastly, to ensure that the project was 100% charitable, Wieden + Kennedy London donated £1000 through its Spore Fund Scheme, which supports personal creative projects, to ensure costs would be covered and all the money raised would go to Positive East.


Campaign: Arse Vase
Agency: Wieden + Kennedy London
Brand: Positive East

Images: Fredrik Andersson