Guest: Dr. Erich Joachimsthaler, VIVALDI
Each month we’re inviting one international marketer or brand manager we admire for a candid conversation about how to grow viable brands and businesses. Let’s see what worked and, just as important, what didn’t work for these amazing practitioners by addressing the hurdles of global marketing management.
Branding over Wine is hosted by Martin Schiere, an A-grade marketer himself and a regular Brandingmag contributor. Martin is a seasoned, hands-on manager and commercial leader with over 15 years of experience in accelerating or restoring growth to organizations. He combines cutting-edge strategies and marketing insights with practical implementation. His expertise definitely makes this podcast stand out.
Martin’s guest on this second episode, Dr. Erich Joachimsthaler, strategist, award-winning author, and founder of renowned consultancy VIVALDI, explains why the creation of value has shifted towards the consumer side and how digital business models can help brands transition to an interactional relationship with consumers, all with eye-opening examples.
“Value is now created on the consumer side.”
Erich is an internationally recognized authority on the impact of technology on strategy, the digitalization of industries and categories, and the roles of innovation and branding. Throughout the discussion, he goes through all the different types of digital business models and exemplifies with existing brands that master each one:
- Digital Interface Model – How Dominoes, a food brand, managed to digitalize and keep up with the pace of the digital world;
- Platform Ecosystem Model – Peloton’s community and connectivity, that positions the brand far beyond a simple provider of sports equipment;
- Interaction Field Model – How John Deere has an impact not only on its customers but on the entire agricultural space (and may actually solve world hunger?!);
- and more
Join Brandingmag’s exclusive podcast to keep increasing your worth and let’s prove that branding’s rightful place is at the core of every business. If you’re looking to grow your brand or community – locally, internationally, or across cultures – this one’s for you.