Guest: David Aaker, Vice-Chairman of Prophet and Professor Emeritus of Marketing Strategy at the Berkeley-Haas School of Business
Branding over Wine is hosted by Martin Schiere, an A-grade marketer himself and a regular Brandingmag contributor. Martin is a seasoned, hands-on manager and commercial leader with over 15 years of experience in accelerating or restoring growth to organizations. He combines cutting-edge strategies and marketing insights with practical implementation. His expertise definitely makes this podcast stand out.
“You have to stay in business – and you not only have to stay in business but you have to be profitable. Otherwise, you lose your capacity to help.”
The famous David Aaker, Vice-Chairman of Prophet and Prof. Emeritus of Marketing Strategy at the Berkeley-Haas School of Business, reflects on disruptive innovation and the imperative of building brand credibility. From the evolved equity model to brand stories – an insightful guide for modern brand building:
- How loyalty changed the game and its part in branding;
- The role of brands in society and how to attain authenticity;
- Learnings from Goldman Sachs, Barclays, and Buoy Soap;
- and more.
“With image and awareness, advertising can handle it. But when you put in brand loyalty, everything changes.”
Join Brandingmag’s exclusive podcast to keep increasing your worth and let’s prove that branding’s rightful place is at the core of every business. If you’re looking to grow your brand or community – locally, internationally, or across cultures – this one’s for you.