What to expect as key takeaways
Through a combination of video lessons and independent exercises, you’ll learn:
- The core values behind successful strategic communications
- The secret to an editorial calendar that “builds itself”
- How to remain distinct in an AI-obsessed era
- How to measure communications performance
- A human-centered, editorial approach to driving conversions
- And much more.
In only two hours, you’ll understand how shifting your communications focus from the attention economy to the intention economy can help your brand achieve higher visibility, better engagement, and more conversions.
The conversation is already happening. It’s time to take the lead.
All communicators welcome
Communications, marketing, and content professionals, as well as leaders of any kind, who want to elevate the platform and value of their organizations through editorial marketing—and to elevate their own platform in the process. This course offers every cohort a fresh perspective on the power of strategic communications to build meaningful influence, and to finally bridge brand and business strategy.
You’ll walk away with a revived sense of passion and purpose for what you do, armed with the right arguments to affirm your unique vision. Whether you’re a new practitioner or a seasoned leader, your voice matters more than you know. Use it.
How the course is structured
This introductory course is based on two of Flavia’s most popular workshops, broken down into quick and digestible 5- to 10-minute lessons. Here’s what the syllabus looks like:
Module 1
What is editorial marketing?
- Lesson 1: The origin of mindset vs. framework—Which of the two comes first?
- Lesson 2: Bridging brand and business strategy—Which editorial principles never change?
- Lesson 3: A brand is nothing if not communicated—What does communications look like in an organization?
- Lesson 4: Brand leadership is thought leadership—Where does thought leadership play its role?
- Lesson 5: The gap that leads to redundancy—How do we ensure comms teams succeed?
- Lesson 6: Every brand needs an editor-in-chief—How do you remain distinct in an AI-obsessed era?
- Lesson 7: Return on intention rather than investment—Is there something better than having more?
Module 2
Debunking what makes “content” great
- Lesson 8: Your brand’s hierarchy of values—What are the values driving the intention behind your comms?
- Lesson 9: Relevant and engaging by default—How does an editorial marketer see these metrics?
- Lesson 10: Putting your audience first—What does providing value and gaining clout really look like?
- Lesson 11: The real “intention” economy—What’s the editorial approach to driving conversions?
- Lesson 12: Humans are the ones driving—Why focus on output when it’s the input that decides?
- Lesson 13: Achieving efficiency from the inside out—Did you know an editorial calendar can build itself?
See a sample lesson
FAQs
What does a recorded, structured course entail? This course is based on two of Flavia’s most popular workshops, now available on demand on Brandingmag. They were pre-recorded as part of a live session and are, therefore, structured to require completing one lesson before going on to the next.
Are there exercises provided with the course? Yes, nearly every lesson provides at least one exercise for you to complete as a way of deepening your knowledge and understanding of the principles, mindset, and framework that Flavia describes.
Can I find Flavia’s course anywhere else? No. This course is exclusive to Brandingmag and available on demand on our platform only. It was built in collaboration with our editorial team, which means you can expect the same relevance and utility that we deliver with all of our content.
What if I find that this course isn’t right for me? Not to worry. We offer a full refund within 14 days of purchase should you feel this course isn’t right for you. All we ask is that you let us know why you’ve chosen to interrupt your learning before completing the lessons.
After this course, what’s next? Once you’ve completed this introductory course, be sure to follow Flavia on LinkedIn as she’ll soon be offering a full-length executive program available on demand as a Brandingmag course. It’s a 20-hour training that was once available only a couple times a year to a small group of selected communications professionals.
Does Flavia offer private coaching? Yes, Flavia also offers 1-hour private sessions where you can ask all your questions about strategic communications, your career, or anything else that might be on your mind that you think she can help with. If you’re interested in booking a session with her, please write to info@brandingmag.com with details of your context and preferred timing.
