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Start with De-Positioning and Watch Differentiation Take Care of Itself
A Matrix Framework for Measuring the Halo Effect of Brand Sponsorship
A Harmonious Connection: Aristotle’s Modes of Persuasion and Leo Fender
Purpose Should Be a Business Imperative, Not an Agency Awards Strategy
Interview with Stacey Trunnell, Brand Strategy Director, Cactus
Generic Creativity Might Be Your New Customer Touchpoint
Why It’s Important for D2C Brands to Track Brand Awareness
From UX to VX: Audio Branding for a Voice-First Future
Attention Brands! Don’t Leave Your Loyalty Programs Behind
How to Align Brand and Culture to Build a Prosperous Workplace
A New Twist on Distinctive Brand Assets: Human Capital?
Podcast Ep 1: Why Are Distinctive Brand Assets More Important in Mature Markets?
REBELS AND RULERS: Interview with Nanne Bos, Head of Global Brand Management, ING Group
Exclusive Interview with Philip Kotler, Distinguished Prof. of International Marketing
Sonic Branding — What Do These Two Words Really Mean?
What Is a ‘Human’ Brand, Anyway?
Will Ad Tech Replace the Modern Don Draper?
Brands Should Embrace Conversation
Startup Brand Perception: Insights Inspired by Hidden Gem Restaurants
Succeeding in Platform-Based Marketing – Part 4: The Community Spirit
What Future Can We Project for Nation Branding and Soft Power?
From High Street to High Tech: A Lesson for Heritage Brands
The Future of Work: What Businesses and Brands Can Learn from Expat Culture
Just Ask the Technoking: Job Titles Reflect You and Your Brand
Just Say No: How Negativity Can Get Positive Results
The Strategy of Hope: A Requisite Guide for Post-Crisis Relevancy
How to Overcome the Challenges of Multilingual Branding
Will the Rebrand Be Cosmetic or Holistic?
Native Advertising: Here to Stay
The Business Case for Brand Investment
Why Accessibility Is the Key to Actionable Strategy
De-positioning Mastery: Solving the Hero Pain Point
Build Your Brand the Fabergé Way
Why Craft Makes for Better Branding
Purpose – Now Available in S, M, L, and XL
Who Cares If Beautiful Brand Design Doesn’t Create Change?
Branding Lessons From the Himalayas: How to Connect with Complete Strangers
Brand Tonality, Part 1: What Is It?
Interview: Republica of Great Advertising, with Pedro Prado, Leo Burnett Tailor Made
The Stochastic Parrot: Where Knowing and Predicting Diverge
Understanding the Role of Brand Marketing in Corporate Sustainability
How Cultural Intelligence Can Help Debias Big Data and Data Research
Big Picture, Small Payoff: Why Marketers Shouldn’t Rely on Industry Insights
Are You Jonathan Van Ness or Dolly Parton? Why Brands Should Think About Their Celebrity Persona
The Natural Laws of Branding, Part 1: Sensationalism
The Marvelous Middle: Meet the Spider in the Web of Brand Building
Brand Trust Is a Goal, Not a Message
New Brand Architecture for a Fragmented, Digital, Purpose-Fueled World, Part 1 – The Problem
Succeeding in Platform-Based Marketing – Part 2: What Does the New Media Landscape Look Like?
Tesla’s Bitcoin Dump: A Case of Brand Purpose Misalignment
Heritage Branding: Digitizing the Family Heirlooms
Interview: Dystopia of No Authenticity, with Ian Humphris, Nokamo
Seven Key Steps to Global Brand Management
How AR Helps Brands Emotionally Connect with Immersed Consumers
That One Heart Melter: For the Love of Brands!
Hindsight on 2021
Web3 Is Coming – What Does It Mean for Brands?
Why Enterprise Businesses Need to Think like a Startup
Find Some Space, Free Your Mind – An Introduction to Creative Wellness
Developing Intuition to Tell a Brand Story Data Can’t
Brand Narratives: A Story of You and Them
Cannes Lions: Once Again, Creativity Demands Its Rightful Place in the World
Business Purpose vs Brand Purpose: Why the Difference Matters
Why Am I Rebranding?
For Many Brands, Inclusivity Isn’t Always the Path of Least Resistance
Let’s Reconsider the Role of Mega-Bucks Sponsorship Deals
Interview: Branding for Financial Services with Neil Parker, Co:Collective
Writing Is Much Too Important to Be Left to Copywriters
Beloved British Brands: Yesterday and Tomorrow
What Would Your Brand Sound like as a Voice? A Conversation with Phoebe Ohayon
Ask Not What Your Community Can Do for You…
Don’t Ask Your Audience to Think, Feel, or Do. Ask Them to Remember
Podcast Ep 14 | Heineken: Stay a Local Global Brand by Facilitating, Not Dictating
The Ins and Outs of the Brand Funnel
From Burning Clothes to Burning Heritage: Burberry Unveils New Brand Identity
Distinctive Brand Assets with Essence and Where to Find Them
Uniformity and the Missed Opportunities of Branding
Creativity for Brands and Lions – The Roundtable #37
Why Every Brand Could Use a Chief Narrative Officer
Solid Branding Means Niching for a Person, Not a Market
Brands and Emotional Dishonesty
Don’t Panic! Interview: Director of Marketing & Brand Strategy at Aston Martin, Gerhard Fourie
The Mandate for Building Brand Platforms and Programming
Nation-Branding Soft Power: The Case of Brand China