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Agentic Lovemarks: How Brands Can Top Both Human and AI-Driven Shortlists

Branding’s Perfect 10 – Strategy of the Imperfect

Commercial Brands and the NHS: A Lockdown Love Story

The Intersection of Digital and Brand

Ad Blocking: A Desperate Plea for Better User Experience

After Clooney, Ronaldo, and Selena? The Next Challenge for Brands and Celebrities

Financial Services Are Mismanaging Their Most Important Asset: Brand

The Right Way to Create Once, Publish Everywhere

AI in the Age of Spiritual Brands – Creative Singularity

Moving from Brand Positioning to Brands Taking a Position

Don’t Panic! Interview: PepsiCo’s Chief Insights & Analytics Officer, Stephan Gans

How Brands Win With Emotional Intelligence and Sound

Unlocking the Power that Music and Sound Have on Consumer Spending

Succeeding in Platform-Based Marketing – Part 4: The Community Spirit

Being Everything, Everywhere, to Everyone Isn’t a Strategy

Brand-Building – The Disney Way

A Powerful Brand Story Doesn’t Crumble Under Pressure

The Semiotics of Brand Building

Employer Branding in the Face of a Crisis

Beyond Sharp – Memory Structures and the Audience of One

Purpose Is a Spectrum – Where Does Your Company Fall?

Navigating Change & Understanding the Key Legal Issues of Influencer Marketing

For Conscious Generations, Will Luxury Brands Become Irrelevant?

That One Heart Melter: For the Love of Brands!

Market Research for Success, Purpose, and Connection

Image of Apple products, an iPhone, a macbook, and Airpods.

Brand Campaigns, Part 5.3: Did Apple’s Brand Advertising Lead to Brand Growth?

The Unique Branding Opportunity of “Live Service” Video Games

Brand Campaigns, Part 4: Why and When Should You Use Them?

Do Sonic Logos Actually Work?

Branding Lessons From the Himalayas: How to Connect with Complete Strangers

The First Law of Content Marketing: Help Me Help You

The End of the Inconspicuous Purple Cow

Packaging Design – Judging a Book Beyond Its Cover

Branding’s Perfect 10 – Genuine, Credible, Trustworthy

Sustainability Challenges and Why It’s Time to Put Marketing in Second Place

Delivering Trust with Empathy – Where Next for Financial Brands?

How Packaging Design Can Pack and Reflect Brand Values

Why ROI Is Detrimental to B2B Branding

Branding Can Literally Change the Taste of a Product

Branding’s Perfect 10 Series

It’s Difficult to Be Different, but Necessary

Carving Niches: How to Launch a Landmark Product Outside of Existing Categories

Why Brand? First of All, You Have No Choice.

Uniquely Yours: Why Being a One-of-a-Kind Brand Isn’t Necessarily Good Enough

Branding’s Perfect 10 – Full Circle? Boring AF

Fortune 500 Companies and Social Media: What Makes Their Campaigns so Successful?

If You Don’t Tell Your Story, Someone Else Will

Beloved British Brands: Yesterday and Tomorrow

Build a Cult; Build like Sports

Find Some Space, Free Your Mind – An Introduction to Creative Wellness

The Mechanics of Neurobranding: Brand Strategy That Starts In the Feels

State of the Brand: Luminaries of Asia

Amager Bakke, Amager Hill or Amager Slope or Copenhill - a heat and power waste-to-energy plant and a sports park in Amager, Copenhagen, Denmark. ESG green energy.

How Can We Help Brands Become Good Ancestors?

Artist rendition of a crowd of people in a variety of outfits, painted in different colors.

Internal Activation: Building Better Brands from Within

Exclusive Interview with Philip Kotler, Distinguished Prof. of International Marketing

The Brand Revolution Will Be Experienced

Microsoft Reimagines the Xbox Experience in a Game-Changing Way

Brand Strategy Spoiler: Look for Four Kinds of Psychological Profiles

Here, Lick This! Thoughts on New Flavor-Creating Tech

Podcast Ep 11: How to Build a Meaningful Power Brand

Brand Research: Hitting the Top Shelf With Digital

A Creative Director’s Guide to Giving Better Creative Feedback

Branded Sentiments: FRUST-LUST — The Pleasure of Never Getting It

Brand Experience Omnipresence in Channel and Audience

What’s a Thought Leader? And Why Is Everyone Becoming One?

Performance Marketing? No-One Knows Anything

Break the Rules: Brand Language Is Yours to Create

Green and pink cartoon butterfly with a pink background.

The Case for Brand Mortality in an Era of Legacy-Chasers

Will Working from Home Damage Brand Culture?

Why It’s Time for Brand Leaders to Get Serious About Emotion

Irreplaceable Brands: Who Would We Miss if They Were No Longer Around?

From Self-Doubt to Self-Belief – Conquer Your Creative Mind

Digital Advertising Is Overwhelming. Where to Look Next?

Brand: Most Want to Stand Out, But Is There an Argument for Blending In?

Our Lives, Our Livelihoods, and the Role That Brands Play

In Memoriam: Aspirational Lifestyle Marketing

Brands and Emotional Dishonesty

Celebrity Endorsement in Technology Still Requires Innovation to Succeed

Are You Jonathan Van Ness or Dolly Parton? Why Brands Should Think About Their Celebrity Persona

Archetypes and the Future of Brand Personification

Brand Equity: A Strategic Pillar for Competitive Advantage in Luxury Markets

EQ Quotient: Emotional Engagement in Building Brand Loyalty

Gen Z Takes It to the Bank: Can Brands Get It Right?

Brands in the Boardroom II: Financial Engineering for Brands