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5 Myths About Social Commerce

Web2.5: How Counterculture’s Need for a Refuge Gives the Metaverse Meaning

Developing a New Marketing Strategy? Remember, It’s about Humans

The Future of Work: What Businesses and Brands Can Learn from Expat Culture

The Value in Niching Down Your Brand

How Can Organizations Understand the Bottom-Line Impact of Brand?

Central Europe – Sustainable Fashion’s Hidden Region

5 Mistakes That Keep Brands from Adopting Intelligent Packaging

Brand Strategy Spoilers: The Tribe Has Spoken

Branding Belongs to the Brain, Not the Algorithm

Using Digital Marketing to Move the Needle on Nonprofit Fundraising

When Investing in Paid Social Makes Sense

Is Your Business Asking the Right Questions About Generative AI?

Unscientifically Helpful: The Jungian Archetypes in Brand Positioning

Signals, Symbols, Support, and Skills: Creating a Brand-Led Employee Experience

Remember, Packaging Starts and Ends with Marketing

Is Experiential Marketing Right for Your Brand?

Let This Be the Year Your Brand Deals with Grief

Web3 Is Coming – What Does It Mean for Brands?

Is Blockchain Branding’s Biggest Challenge?

Cultural Facilitators – Brands Crafting Culture Beyond Product

Sound: The Science of the Forgotten Sense, with Prof. Dr. Daniel Müllensiefen, Goldsmiths

Why Are Brands No Longer Keeping Their Guidelines Under Lock and Key?

What’s a Thought Leader? And Why Is Everyone Becoming One?

Great Brand Positioning Needs Passionate Entrepreneurs

Brands Need to Rethink Reality

AI Has Entered the Creative Department, What Role Should It Get?

Developing Intuition to Tell a Brand Story Data Can’t

Knowing What Should Change and What Should Never Change

The Real Importance of Branding for CMOs

Just Say No: How Negativity Can Get Positive Results

Why Linear Storytelling Is Flatlining—and What to Do About It

How to Turn the Infinite Canvas Into a Brand Advantage

Brand Characters Are Building Emotional Connections in B2B

It’s Alright AI (I’m Only Bleeding)

Your Brand’s Mission and Purpose Are Not Created Equal

The Dynamics of Brand Ownership: How Brands and Customers Co-Create Value

Interview: The Importance of Brand in B2B, with Michelle Leyden Li, GlobalFoundries

Building a Successful Brand: What Does It Mean in 2020?

Purposeful SME Brand Management: Optimize Your Brand to Fit Customer Expectations

Start with De-Positioning and Watch Differentiation Take Care of Itself

Agentic Lovemarks: How Brands Can Top Both Human and AI-Driven Shortlists

Leadership concept, yellow leader plane leading black planes, on black background with empty copy space on right side. 3D Rendering

Consumer Insight Makes for a Uniquely Influential CMO

Can Brands Contribute Their Share to Happiness?

Why Creative Teams Need to Reframe ‘The Content Crunch’

Why You Should Consider The Sensory Side of Brand Representation

Asking “How” Not “What” Is the Driving Force Behind Today’s Most Successful Businesses

Here, Lick This! Thoughts on New Flavor-Creating Tech

Propinquity: A Hidden Engine for Earning Preference as a Service Brand

Why Yesterday’s Consumer Insights Are No Longer Enough

Marketers, Catch the Silver Wave or Risk Falling into the Water

Growth Path to Iconic Status

It’s Difficult to Be Different, but Necessary

How Curiosity Will Strengthen Your Brand Leadership

From Burning Clothes to Burning Heritage: Burberry Unveils New Brand Identity

How B2B Can Make Value Propositions Work Harder for Growth

Tick Tock 🕐 A Timeline of Shareable Sonic Branding

The Luxury of Less: What Is the Future We Are Creating?

How Brands Win With Emotional Intelligence and Sound

An Emotional Approach to Range Segmentation Can Unlock Your Brand’s Storytelling Power

What Netflix Can Teach Creators About Capitalizing on Their Brand

Why Sir Richard Branson’s Approach to Employee Progression Is the Key to Business Growth

Is Branding Necessary in the World of Healthcare?

Driving Authenticity: Lessons in Brand Alignment From the Automotive Industry

Music Is the Key to Connectivity This Christmas

Don’t Panic! Interview: Director of Marketing & Brand Strategy at Aston Martin, Gerhard Fourie

Brand Campaigns, Part 3: How Does Brand Advertising Work?

Brand Campaigns, Part 4: Why and When Should You Use Them?

Gamification – Take Customer Engagement to the Next Level

A Bit More Lurpak-y, Please – Open Letter to Dan & Ray

Why Purpose Will Help Retain and Recruit During the Great Resignation

Podcast Ep 4: Can Brands Grow Through Loyalty? What Does the Research Say?

Entering the Participation Age of Branding

Employer Branding: Winning the Battle for Awesome Talent

Interview: Sonic Branding in Automotive, with Marijn Roozemond, MassiveMusic

Painting of a man scratching his head while looking into a large green maze.

Why Brands Are Missing the Purpose Mark in a Crisis-Driven World

The Case for Bold Brand Names

How CGI Can Shape More Effective Car Marketing

Are Content Experiences Replacing the Content Lifecycle?

Interview: A Design Retrospective, with Sue Daun, ECD, Interbrand

What’s the Secret to the Optimal Omnichannel Approach? It’s Really About One Thing

Brand Equity: A Strategic Pillar for Competitive Advantage in Luxury Markets

How to Pitch Digital Branding Campaigns in the Post-Mad-Men Era

Branding’s Perfect 10 – Genuine, Credible, Trustworthy