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In the World of Creator Brands, Faces Are the New Logo

What’s the Difference Between Brand Positioning and Brand Strategy? Does It Matter?

Is Experiential Marketing Right for Your Brand?

Brand-Building – The Disney Way

It’s the End of Brand Value as We Know It (And I Feel Fine)

What Does “Authenticity” Mean in the Age of AI?

Here, Lick This! Thoughts on New Flavor-Creating Tech

Restaurant with Rooms – Tangible & Sensory Luxury

What Is the Power of a Mass-Niche Brand Positioning?

Rebranding Made Easy I – Eight Reasons for Change in Turbulent Times

Brand Tonality, Part 3: Making or Breaking Trust

The Elevation of Online Experience Can Save Retail

Succeeding in Platform-Based Marketing – Part 3: What Is Unique to Each Platform?

Uniformity and the Missed Opportunities of Branding

What’s a Thought Leader? And Why Is Everyone Becoming One?

For Conscious Generations, Will Luxury Brands Become Irrelevant?

The End of the Inconspicuous Purple Cow

Employer Branding: Winning the Battle for Awesome Talent

Enter the AI-powered Mascot Paradigm of Brand Personification

Person Or Product?

Why Brand? First of All, You Have No Choice.

Losing Relevance? Changing Your Brand DNA Might Not Be the Solution

Using Humour, Education, and Empowerment to Break Down Taboos

The World’s Most Powerful Branding Begins at One, Magical Intersection

Navigating AI: Why Brands Need to Set Ground Rules

How Can Established Brand Owners Get Ahead of the Curve?

Understanding Brand Values in the Era of Reassessment

Brand Trust Is a Goal, Not a Message

Interview: Mapping the Road to Loyalty, with Michal Szaniecki, SEAT

Why Are African Brands Not Going Global at Scale?

State of the Brand: Dawn of Europe

Advanced Analytics for Data-Driven Decision-Making for Business

Cannes Lions: Once Again, Creativity Demands Its Rightful Place in the World

Brand Tonality, Part 4: How to Actually Nail It

Brand Tribalism: The Good, the Bad, and the Somewhere In-Between

Image of Apple products, an iPhone, a macbook, and Airpods.

Brand Campaigns, Part 5.3: Did Apple’s Brand Advertising Lead to Brand Growth?

From People to Reputation – The Definitive Guide for Internal Brand Culture

The Elevator Pitch Is More Alive than Ever, as Long as You Get It Right

Why Yesterday’s Consumer Insights Are No Longer Enough

Build Your Brand Strategy with Big Data

The First Law of Content Marketing: Help Me Help You

Made for Me — 3 Ways Brands Can Achieve Successful Personalization

Why Your Client Still Doesn’t Understand Branding

Are You Jonathan Van Ness or Dolly Parton? Why Brands Should Think About Their Celebrity Persona

Business Purpose vs Brand Purpose: Why the Difference Matters

How B2B Can Make Value Propositions Work Harder for Growth

Why Brands Need to Embrace Audio to Stay Relevant in the Future

Beat the Competition by Inspiring Sports Participation, Not Perfectionism

How B2B CMOs Can Overcome the Content Challenge

Leading in a Downturn

Creative Automation: How & When to Use It

Using Dynamic Content for Employer Branding

Podcast Ep 9: Why Are Scandinavian Brands so Successful?

Branding’s Perfect 10 – The Enemy of Action

Can Brands Contribute Their Share to Happiness?

Employer Branding in the Face of a Crisis

Brand Entertainment: From Product Placement to Product Protagonist

A Behavior Primer: Important Biases, Why They Exist, and How to Design for Them

The Journey of a Brand Narrative: Sometimes the Best Stories Begin with One Step

The Long-Term Effect of the Pandemic’s Upheaval on Values, Communication, and Branding

Brands in the Boardroom: The Business Side of Branding

That Team with the Torch: Welcome to Your New Job!

What Does Effective Employer Branding Need to Do?

Irreplaceable Brands: Who Would We Miss if They Were No Longer Around?

Sonic Branding Is Dead, Enter the Audio User Experience

Developing a New Marketing Strategy? Remember, It’s about Humans

AI Has Entered the Creative Department, What Role Should It Get?

Is It Possible to Grow Your Business in the Midst of a Pandemic?

What Food Brands Can Learn from a “Disadvantaged” Fighter

Marketing Expert-Mode: Forging Lasting Brand Associations in eSports

Brands in the Boardroom III: The Future of Brand Management

Creative Data Science – How to Out-Think the Machine

Paramount Lessons from Successful Rebrands

How to Leverage Visual Branding to Drive Authenticity in Marketing

Build Your Brand the Fabergé Way

Marketing Needs Less Equality

Hand peels masking tape away from painted yellow wall.

Brand Is the Way to Unstick a Stuck Purpose—Here’s How

Why Does a CEO Need a Personal Brand?

Schrödinger’s Loyalty: Making Sense of Marketing’s Most Misunderstood Word

When It Comes to Ideation, Bigger Doesn’t Mean Better

Intercultural Design and Branding: Heritage Brands for the Future

The D2C Bazaar Is Open: Product Owners and Manufacturers Rewrite the Rules

Packaging Design – Judging a Book Beyond Its Cover

Watch as Consumers Throw Back Corporate Curtains