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Beloved British Brands: Yesterday and Tomorrow

Break the Rules: Brand Language Is Yours to Create

Why a Brand Platform Should Be Your Next Big Idea

Who Cares If Beautiful Brand Design Doesn’t Create Change?

Why AI Shouldn’t Cost or Plan Your Rebrand Alone

Brands and the Art of Soft Power – Using the Tools of Diplomacy to Build Better Brands

Apple iMac G3 computer from 1998 in original Indigo blue color. Retro computer with keyboard and mouse isolated on beige background

Brand Campaigns, Part 5.1: Thinking Different about Apple’s “Think Different” Campaign

Just Say No: How Negativity Can Get Positive Results

When It Comes to Brand Building, Interesting Beats Quick

The Best Brands Don’t Prescribe Behavior, They Create ‘Permission’

Beat the Competition by Inspiring Sports Participation, Not Perfectionism

Brand Ambassadors: Why Brand Managers Should Consider Them Priceless

Globalizing Brands: A Strategic Roadmap for Branding Agencies

Online Marketplaces: Is the Hassle Worth the Hype?

Personal Brand Narratives: From Self-Assessment to Strategic Content

Momma Red Bull, Teach Your Kids to Pick Up After Themselves

Don’t Panic! Interview: PepsiCo’s Chief Insights & Analytics Officer, Stephan Gans

The Business of Scenting and the Scenting of Brands: A Rebrand Short Story

Timeless by Design: How Financial Services Brands Earn Trust Across Decades

How Strong Brands Embrace Emotional Insight to Drive Growth

Brand Strategy Spoilers: Getting Beyond the B.S. of ‘Experience’

Interview with Kirsty Traill, Global Chief Customer Officer, Shuttlerock

Branding’s Perfect 10 – Genuine, Credible, Trustworthy

Interview: Purpose & Trust in Banking Brands, with John Woods, Zenus Bank

Interview: The Economy of Values, with Susan Vidler, European CRO, Toluna

The Sound of Social – Why Brands Need to Consider How They Sound to Join the Club(house)

Navigating Change & Understanding the Key Legal Issues of Influencer Marketing

Rational or Emotional Decisions in Heavy Industry—Which Is It?

In a Fraught World, Empathy Is the Most Critical Factor for Marketing Success

Global Inclusivity – Opening Pandora’s Box?

Interview: Make It About Micro-Actions, Not Big Gestures

Winning Over Stakeholders in the Case for Employer Branding

How to Build Social Media Audience Behavior Reports Without a Fortune 500 Budget

The Power of Influence: Working with Content Creators Who Offer Emotional Engagement

Is 2022 the Year of the Sonic Boom?

A Behavior Primer: Important Biases, Why They Exist, and How to Design for Them

How the Pandemic Will Finally Force Greater Advertising Transparency

Why Brand? First of All, You Have No Choice.

How to Overcome the Challenges of Multilingual Branding

The Unique Branding Opportunity of “Live Service” Video Games

Why You Should Consider The Sensory Side of Brand Representation

Hindsight on 2021

Amager Bakke, Amager Hill or Amager Slope or Copenhill - a heat and power waste-to-energy plant and a sports park in Amager, Copenhagen, Denmark. ESG green energy.

How Can We Help Brands Become Good Ancestors?

Financial Services Are Mismanaging Their Most Important Asset: Brand

Succeeding in Platform-Based Marketing – Part 3: What Is Unique to Each Platform?

Our Lives, Our Livelihoods, and the Role That Brands Play

Don’t Panic! Interview: The New York Times’ Head of Audience and Brand, David Rubin

Linguistic Devaluation: Why We Need a New Lexicon for Brand

Alexa — How Do I Create an Ownable Brand Voice?

Web3 Is Coming – What Does It Mean for Brands?

The End of 3rd Party Cookies Is a Brand Opportunity

Branding’s Perfect 10 – Full Circle? Boring AF

Turning Employees & Suppliers into Advocates – The Brand Community Way

The Evolution of Brand Consultants: By Design, Not by Accident

Why Excellent Creative Execution in Visuals & Sound Is Prime for Brand-Building

Brand Campaigns, Part 5.2: Debunking Apple’s “Greatest Ad of All Time”

Unlocking the Power that Music and Sound Have on Consumer Spending

Human fingers coming out of a digital image portraying depictions of robots and people, and typing on a computer keyboard.

Humanity in Branding: Is AI Driving or Hindering Your Customers’ Trust?

The Dynamics of Brand Ownership: How Brands and Customers Co-Create Value

Interview: The True Brand Purpose, with Dion Hughes, HiBAR

The Brand Revolution Will Be Experienced

Brands Across Borders: Language & Localization

Mind Your Language: It’s Time to Get Specific About the Words You Use

Modern Luxury: How Creativity Translates Ideas into Value

What Is Hyper-Localization and Why Is It Crucial for Global eCommerce Brands?

Restaurant with Rooms – Tangible & Sensory Luxury

Sound: The Science of the Forgotten Sense, with Prof. Dr. Daniel Müllensiefen, Goldsmiths

5 Mistakes That Keep Brands from Adopting Intelligent Packaging

Why It’s Important for D2C Brands to Track Brand Awareness

How to Overcome Common Barriers to Organizational Change

Brands and Emotional Dishonesty

It’s All About Perspective: Why Good Writers Are Great for Brands

Great Brand Positioning Needs Passionate Entrepreneurs

Is Designing Inspiring Art for Your Own Social Media a Gateway to Success?

Nostalgia Branding: Bridging the Past and the Future

Propinquity: A Hidden Engine for Earning Preference as a Service Brand

What Is the Future of Brand Guidelines?

Developing Intuition to Tell a Brand Story Data Can’t

A Bit More Lurpak-y, Please – Open Letter to Dan & Ray

Why Does a CEO Need a Personal Brand?

Personal Branding And Careers – Time To Get Digital

Giving Kaspersky New Tools to Build a Safer World

What Is Branding and Why Is It Important for Your Business?

Interview: Brand Valuation & Measurement Standards, with Susan Avarde, Brandometry