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A New Twist on Distinctive Brand Assets: Human Capital?
The Most Consistent Aspect of a Brand Is Consistency
How Identities Interface with Brands
Why Brands Need to Embrace Audio to Stay Relevant in the Future
Momma Red Bull, Teach Your Kids to Pick Up After Themselves
Time to Clear Out the Cupboards: Lessons in Brand Declutter
Using the Power of Music to Promote Mental Health: Are Brands Listening?
Interview: Why Brands Should Become More Emotionally Intelligent, with Kevin Allen
Branding in the Real World: Acronym Branding
The Post-Pandemic Consumer: Changes in Sentiment, Shopping Habits, and Lifestyle
Tesla’s Bitcoin Dump: A Case of Brand Purpose Misalignment
Why Brands Have Shifted from “If” to “How” on Engaging with eSports
Attention Brands! Don’t Leave Your Loyalty Programs Behind
When You’re Ready to Scale, It’s Not About You, It’s About Them
Brand Survival Means Making Purpose Essential: How To Get It Right With Gen Z
How the PaaS Model Is Shifting Your Brand’s Focus
Brand Campaigns, Part 3: How Does Brand Advertising Work?
How to Win Sonic Market Share from Industry Heavyweights
Creating a Web3 Whisky Brand: An Interview with Georg Runge and Shenr-Jye Hon
How to Build Social Media Audience Behavior Reports Without a Fortune 500 Budget
Beyond Sharp – Memory Structures and the Audience of One
Branding’s Perfect 10 – The PR Afterthought
Why Craft Makes for Better Branding
Branding’s Perfect 10 – Full Circle? Boring AF
Applied Neuromarketing: Improving the Creative Brief
Why Sir Richard Branson’s Approach to Employee Progression Is the Key to Business Growth
Businesses Versus Brands – Beyond the Transaction
Cultural Nuances When Scaling a Global Marketing Agency
REBELS AND RULERS: Interview with Shade Vaughn, Chief Marketing Officer, Capgemini
Humanity in Branding: What’s the Role of AI in Consumer Research?
Interview: Republica of Great Advertising, with Pedro Prado, Leo Burnett Tailor Made
Developing a New Marketing Strategy? Remember, It’s about Humans
The Future of Work: What Businesses and Brands Can Learn from Expat Culture
How to Pitch Digital Branding Campaigns in the Post-Mad-Men Era
The Dangers of Rebranding – Why You Should Think Twice
Podcast Ep 4: Can Brands Grow Through Loyalty? What Does the Research Say?
Alexa — How Do I Create an Ownable Brand Voice?
What Would Your Brand Sound like as a Voice? A Conversation with Phoebe Ohayon
What Thought Leaders Can Learn from Pitch Guidelines
What the Recent Run of Acquisitions Tells Us About an Evolving Games Industry
Podcast Ep 11: How to Build a Meaningful Power Brand
Native Advertising: Here to Stay
Are You Jonathan Van Ness or Dolly Parton? Why Brands Should Think About Their Celebrity Persona
What Does “Authenticity” Mean in the Age of AI?
Generic Creativity Might Be Your New Customer Touchpoint
ESG Empowerment: Brands Should Listen to Employees, Not Reactionary Politicians
Why Are African Brands Not Going Global at Scale?
Why Are Brands No Longer Keeping Their Guidelines Under Lock and Key?
The Evolution of the Brand Consultant: Breaking the Chains of Corporate Addiction
How Brands Can Speak with Authenticity Across Cultures
[Research] Measure the Subconscious Impact of Music on Your Brand and Transform Marketing Effectiveness
How It Should Be Done — Human-Centered Design
Real-Time Tech: Creative Production’s Superpower
Interview: Bad PR & Good Brand Building, with Michael Priem, Modern Impact
Don’t Panic! Interview: PepsiCo’s Chief Insights & Analytics Officer, Stephan Gans
Marketing Isn’t Evil: Brand for Good
Brand Experience During Crisis Recovery: The 5-Senses Approach
Unveiling the Interplay between Brand Identity and Product Quality for Startups
Asking “How” Not “What” Is the Driving Force Behind Today’s Most Successful Businesses
How Details Impact Brand Experience and Consumer Behavior
Brand Strategy Spoilers: Stopping the Clock on Consumer Time Barriers
How Will Brand Loyalty Be Defined from Now On?
Deloitte, PwC, KPMG, and EY – Thoughts on the Big 4
The Evolution of Brand Consultants: By Design, Not by Accident
What Happens When an Industry Runs Out of Names?
Widening the Aperture: The Need for Divergent Thinking
Consumers Expect Sustainability – A Strategic Imperative for Brands
Social Audio Branding – Setting the Stage for Sound Strategy
The 3 P’s Brands Must Embrace: People, Purpose, Participation
Branding for a Post-growth Society: What We Need Now Is Degrowth
Brand Strategy Spoilers: Sometimes Consumer Behavior Is Rational
Brand Trust Is a Goal, Not a Message
Is Designing Inspiring Art for Your Own Social Media a Gateway to Success?
Premiumisation: What Is It? What Isn’t It? When to Do It, and When Not To
Non-Negotiables for Your Brand’s Mental Health Campaigns
New Brand Architecture for a Fragmented, Digital, Purpose-Fueled World, Part 1 – The Problem
Why You Should Consider The Sensory Side of Brand Representation
Gillette Tries It Again, But Will It Get Its Purpose Bang for Its Marketing Buck?
From Influencer to Thought Leader: Mastering the Art of Content Creation
When It Comes to Marketing, Doing Something Is Always Better Than Doing Nothing
Gamification – Take Customer Engagement to the Next Level
Employee Value Propositions Aren’t Really Working
Start with De-Positioning and Watch Differentiation Take Care of Itself
Branded Films Build Empires: Inspire Unparalleled Brand Loyalty with Your Phone and a $40 Mic