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Marketing’s Renewed Logic

It’s Alright AI (I’m Only Bleeding)

Are You Jonathan Van Ness or Dolly Parton? Why Brands Should Think About Their Celebrity Persona

Performance Marketing? No-One Knows Anything

The End of 3rd Party Cookies Is a Brand Opportunity

Branding Belongs to the Brain, Not the Algorithm

7 Ways to Unlock Brand Value through Your Brand Center

Intercultural Design and Branding: Heritage Brands for the Future

Dear Brands, Give Me Less, Take Longer, and Charge More

Is Experiential Marketing Right for Your Brand?

Brand Attitude – “A Sweet Solution to a Bitter Truth”

How to Get the Biggest Squeeze Out of Your Brand Film

Brand Relevance: How to Successfully Connect With Your Customers

China and Global Innovation: Considerations from the Automotive Industry

Wanna Talk About Purpose? First, Let’s Talk About Profit

Being Everything, Everywhere, to Everyone Isn’t a Strategy

Just Ask the Technoking: Job Titles Reflect You and Your Brand

Heritage Branding: Digitizing the Family Heirlooms

Brand Engagement Flourishes Only When Understanding the Audience’s Culture

That Client with the Biker’s Jacket: A Brand with Influence

Why Structure Can Be the Basis for Creativity

Employees Would Rather Quit Than Advocate for a Brand They Don’t Believe In

Delivering Trust with Empathy – Where Next for Financial Brands?

Character Building: The Untapped Power of Brand Icons

Token Gating: The Metaverse Solution for Community Building

Why Every Brand Could Use a Chief Narrative Officer

Entering the Participation Age of Branding

Who Cares If Beautiful Brand Design Doesn’t Create Change?

Startup Storytelling: The Cons of Oversharing Outweigh the Pros

The Case for Internal Brands, and How to Manage Them

AI Has Entered the Creative Department, What Role Should It Get?

REBELS AND RULERS: Interview with Nanne Bos, Head of Global Brand Management, ING Group

Schrödinger’s Loyalty: Making Sense of Marketing’s Most Misunderstood Word

The Science Behind Special Editions

From Murders to Marketing: The Rise of Podcasting for Brands

The Business Case for Brand Investment

In Memoriam: Aspirational Lifestyle Marketing

State of the Brand: Luminaries of Asia

The Power of Vulnerability: Sometimes the Best Messages Come from the Biggest Mistakes

Understanding and Dealing with Stress in the Design Industry

Interview with Stacey Trunnell, Brand Strategy Director, Cactus

A Matrix Framework for Measuring the Halo Effect of Brand Sponsorship

Businesses Versus Brands – Beyond the Transaction

The Elevation of Online Experience Can Save Retail

Insights with Outsiders: Rob Blasko

Remember, Packaging Starts and Ends with Marketing

What Is Hyper-Localization and Why Is It Crucial for Global eCommerce Brands?

Branding in 2019: Strategy Is Evergreen

How to Turn the Infinite Canvas Into a Brand Advantage

Losing Relevance? Changing Your Brand DNA Might Not Be the Solution

Stressing the stress ball

De-positioning Mastery: Solving the Hero Pain Point

Turning Employees & Suppliers into Advocates – The Brand Community Way

A Balance of Values: It’s Not Just What You Did, But How You Did It

From Burning Clothes to Burning Heritage: Burberry Unveils New Brand Identity

What Brands Can Learn About Music Through Film and Television

Brand Experience Omnipresence in Channel and Audience

What Happens When Your Brand Purpose Becomes Dangerous?

From Self-Doubt to Self-Belief – Conquer Your Creative Mind

Financial Services Are Mismanaging Their Most Important Asset: Brand

Don’t Panic! Interview: Founders of Backdrop, Natalie & Caleb Ebel

The Fundamental Building Blocks of Brand Love

Recency & Receptivity – Marketing Lessons from Erwin Ephron

How CGI Can Shape More Effective Car Marketing

Sustainability Is a Journey, Not a Destination, with Michael Stausholm, Sprout World

State of the Brand: Dawn of Europe

Increasing Brand Awareness with AR

How Packaging Design Can Pack and Reflect Brand Values

How to Create an Award-Winning Product for the Shelves

Growth Path to Iconic Status

Find Some Space, Free Your Mind – An Introduction to Creative Wellness

Going Tonal: Has Brand Tone Become Monotone?

De-positioning Mastery: How to Outperform the Competition

Who Should Own a Cultural Change Project?

Podcast Ep 2: What Are the Value Drivers of Digital Business Models?

Don’t Panic! Interview: Philips’ Global Head of Brand, Thomas Marzano

Interview: Asma Shabab Merges Creativity and Tech Every Day at IBM

Let This Be the Year Your Brand Deals with Grief

The Future of Lifestyle Branding: The Top 5 Most Wanted

Does Where You Place Your HQ Affect Your Brand?

A Digital Challenge for Brands: Creating A Consistent Customer Experience

Brand Characters Are Building Emotional Connections in B2B

Your Elevator Pitch Starts with a Strong Personal Brand

In Luxury, Truth and Fantasy Will Set You Free

Dear B2B CEO, Your Brand Is Vital to Your Bottom Line