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China and Global Innovation: Considerations from the Automotive Industry
Earcons and Love-Notes: The New Age of Sonic Branding
Recency & Receptivity – Marketing Lessons from Erwin Ephron
Activating Your Brand Purpose in Health Care: Going Beyond Medicines, Devices, and Services
Community, Content, and Compliance: A Charity’s Guide for Online Branding
Cultural Facilitators – Brands Crafting Culture Beyond Product
Your Purpose Statement Is Not a Tagline: Why Activation Is The Key to Business Purpose
Why Marketers and Designers Need to Work Together on Co-Creation
The Elevation of Online Experience Can Save Retail
Marketing Has a Self-Identity Crisis
Why Your Brand Should Turn Its Marketing Budget Into an Urban Investment Fund
A Creative Director’s Guide to Giving Better Creative Feedback
Behavioral Branding: From Expression to Behavior
Creative Humility, Operational Bravery
Brands in the Boardroom: The Business Side of Branding
Why Brand? First of All, You Have No Choice.
Brand Campaigns, Part 3: How Does Brand Advertising Work?
The First Law of Content Marketing: Help Me Help You
Packaging Design – Judging a Book Beyond Its Cover
Remember, Packaging Starts and Ends with Marketing
How to Evaluate Whether an Omnichannel Strategy Is Right for Your e-Commerce Business
Humanity in Branding: What’s the Role of AI in Consumer Research?
Find Some Space, Free Your Mind – An Introduction to Creative Wellness
What We Learned from Making Consumer Experiences with Major Brands
Uniquely Yours: Why Being a One-of-a-Kind Brand Isn’t Necessarily Good Enough
What Brands Can Learn from the Chinese Approach to Innovation
Brands, Managers, and Consumers – A Question of Ownership
Packaging for Children and Their Time-Poor Parents
Heritage Branding: Digitizing the Family Heirlooms
Creating a Web3 Whisky Brand: An Interview with Georg Runge and Shenr-Jye Hon
Blanding: Untangling the Nuanced Knot of Brand Design
When Investing in Paid Social Makes Sense
Why a Brand Platform Should Be Your Next Big Idea
Why Every Brand Should Be Doing Digital Audio Marketing
How to Build Brand Awareness Using Customer Support
Building Brand Loyalty in the Modern Age – A New Route to Success
Brand Campaigns, Part 5.2: Debunking Apple’s “Greatest Ad of All Time”
Interview: The Way to Human-Oriented Enterprise, with Dr. Bruno Cignacco
What Future Can We Project for Nation Branding and Soft Power?
Enter the AI-powered Mascot Paradigm of Brand Personification
Branding in 2021: Reality Check
The Rush for an EVP: An Opportunity
Content for Today and Tomorrow: Theme-Driven vs. Campaign-Driven
REBELS AND RULERS: Interview with Viorela Marcu, Employer Branding Leader EMEA, UiPath
Marketing Isn’t Evil: Brand for Good
Succeeding in Platform-Based Marketing – Part 1: What’s Going On?
An Immersive Point of Sale Finds New Importance in Post-Pandemic Retail
How Brand Leaders Overcome the Illusion of Customer Loyalty
Brand Experience During Crisis Recovery: The 5-Senses Approach
5 Tips for Successful Brand Extensions
Consumers’ Attitude Towards Celebrity-Owned Brands in Beauty Industry: Relevant Insights
Losing Relevance? Changing Your Brand DNA Might Not Be the Solution
How to Lose Trust – The Biggest Brand Reputation Nightmares
Brands and the Art of Soft Power – Using the Tools of Diplomacy to Build Better Brands
The Power of Vulnerability: Sometimes the Best Messages Come from the Biggest Mistakes
On the Venn Diagram of Brand Value, Meaning and Design Must Merge
Interview: Why Brands Should Become More Emotionally Intelligent, with Kevin Allen
A Tale of Two Clocks: Making Both Brand Performance and Value Tick
Rebranding? Think Outcomes, Not Outputs
Branding in 2019: Strategy Is Evergreen
For Millennials, How Can Big Brands Act Small?
The Case for Brand Mortality in an Era of Legacy-Chasers
Succeeding in Platform-Based Marketing – Part 6: Content
Purpose: Heart of a Brand, Root of a Rebrand
Brand Strategy Spoilers: The Tribe Has Spoken
Can Rebranding Help Shift In-House Attitudes?
Is 2022 the Year of the Sonic Boom?
The Myth of Omnichannel Marketing and the Rise of the Branded Ecosystem
Branded Tech Is a Game-Changer for the Auto Industry
Luxurious Brands Are Still on Mute
Why It’s Important for D2C Brands to Track Brand Awareness
Why Excellent Creative Execution in Visuals & Sound Is Prime for Brand-Building
Using Digital Marketing to Move the Needle on Nonprofit Fundraising
Consumers Expect Sustainability – A Strategic Imperative for Brands
Person Or Product?
Sound Decoded: The Quiet Problem with How Brands Handle Music
The Mechanics of Neurobranding: Brand Strategy That Starts In the Feels
When Brands Should Shut Up – A Study on Brand Activism
Leading in a Downturn
Succeeding in Platform-Based Marketing – Part 5: Where There Is Community, There Is Economy
Why Words Matter in Design
Beyond Job Losses: The Second-Order Effects of AI on the Cultural Economy
Why Linear Storytelling Is Flatlining—and What to Do About It
Capitalizing on Social Fragmentation – Why Luxury Matters