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Enter the AI-powered Mascot Paradigm of Brand Personification

Employee Value Propositions Aren’t Really Working

Rebranding Made Easy II – The Business Side of Rebranding

Dear Brands, Give Me Less, Take Longer, and Charge More

The Hidden Cost of Cashing In Brand Equity

Brand Elements on a Website: A Story that Converts

The Dynamics of Brand Ownership: How Brands and Customers Co-Create Value

How to Evaluate Whether an Omnichannel Strategy Is Right for Your e-Commerce Business

Embrace the Sudden, the Context, and the Empathy: Learn from Cultures of Attention

Design, Brand, Innovation

Developing Intuition to Tell a Brand Story Data Can’t

Consumers Expect Sustainability – A Strategic Imperative for Brands

Recency & Receptivity – Marketing Lessons from Erwin Ephron

Interview: The Brick-and-Cannabis Business, with Drummond Munro, Superette

What Netflix Can Teach Creators About Capitalizing on Their Brand

As the World Fell Silent, What Noise Should Brands Fill It with Again?

Give Cities a Voice, Not a Jingle

Values Branding: It’s Knowing Where You Stand

Revolutionizing the Fashion Calendar and Its Event Structure

Beyond Job Losses: The Second-Order Effects of AI on the Cultural Economy

Branding Strategy for an Adaptable Future

Designers, Do You Know What You’re Worth?

The Journey Towards a More Ethical Luxury

Interview: Loui Kofiah on Creativity Evolving in the Middle East

Brand Tonality, Part 1: What Is It?

What’s the Secret to the Optimal Omnichannel Approach? It’s Really About One Thing

A Better Future, Part 1 – Socially Conscious Advertising

Brand Strategy Spoilers: Sometimes Consumer Behavior Is Rational

Exclusive: The Impact of Social Shifts on Branding & Communications – Glocalities

Using Digital Marketing to Move the Needle on Nonprofit Fundraising

Brand Culture Inside & Out – The Roundtable #38

Character Building: The Untapped Power of Brand Icons

All About Play – How Brands Can Truly Leverage the Metaverse

Why Are African Brands Not Going Global at Scale?

Brands, Managers, and Consumers – A Question of Ownership

Why Creative Teams Need to Reframe ‘The Content Crunch’

A Creative Director’s Guide to Giving Better Creative Feedback

Scientific Superpower: The Importance of a Scientific Mindset in the Creative Industries

Wake Up and Smell the Audience

For Conscious Generations, Will Luxury Brands Become Irrelevant?

With Brand Messaging, Consistency Means Opportunity

The Golden Rule of Marketing Isn’t About Consumers

Branding’s Perfect 10 – The Future of Brand

The Evolution of the Brand Consultant: From Generation to (Re)Generation

Why Yesterday’s Consumer Insights Are No Longer Enough

Matched in Brand Heaven – The Keys to Getting Your Creator Collaboration Right

Stick or Twist: Should Brands Cut Their Founders Loose?

The Evolution of the Brand Consultant: Breaking the Chains of Corporate Addiction

​​Brand Strategy Spoilers: What Are the Emotional Consequences of Choosing Your Brand?

What the Recent Run of Acquisitions Tells Us About an Evolving Games Industry

The Art of (Brand) Transformation, with De’Longhi and Landor & Fitch

Can Brands Contribute Their Share to Happiness?

Mind Your Language: It’s Time to Get Specific About the Words You Use

Here, Lick This! Thoughts on New Flavor-Creating Tech

Interview: The Economy of Values, with Susan Vidler, European CRO, Toluna

The Case for Internal Brands, and How to Manage Them

Web2.5: A Clever Term or a Useful Step for Brands Entering Web3?

Build Your Brand the Fabergé Way

How Can Organizations Understand the Bottom-Line Impact of Brand?

Walk the Talk – How Brands Lead by Example

Don’t Panic! Interview: CEO of (RED), Deborah Dugan

Emotional connection in B2B communication: A missing ingredient?

Don’t Panic! Interview: Director of Marketing & Brand Strategy at Aston Martin, Gerhard Fourie

Employer Branding in the Face of a Crisis

Central Europe – Sustainable Fashion’s Hidden Region

Why Personal Branding Is Driving an Exciting Opportunity for Brands Online

How the PaaS Model Is Shifting Your Brand’s Focus

Startup Storytelling: The Cons of Oversharing Outweigh the Pros

Who Cares If Beautiful Brand Design Doesn’t Create Change?

De-positioning Mastery: How to Outperform the Competition

Break the Rules: Brand Language Is Yours to Create

Navigating AI: Why Brands Need to Set Ground Rules

Going Tonal: Has Brand Tone Become Monotone?

In Pursuit of the Idle Mind

The Cool Kids Strategy: Your Brand Is Who You Associate With

The Great Brain Drain and What It Means for Creativity

Business, Brands & The Dark Art of Big Data

No Short-Term Fixes: Innovative Brands Plan Beyond Crisis

Generic Creativity Might Be Your New Customer Touchpoint

Branding’s Perfect 10 – Unique Brand Architecture

Reverse Branding – It’s Easier to Know Who You Are Not

Content Marketing During and After a Global Crisis

Performance Marketing? No-One Knows Anything

Green and pink cartoon butterfly with a pink background.

The Case for Brand Mortality in an Era of Legacy-Chasers