Back to homepage

Understanding and Dealing with Stress in the Design Industry

Is Designing Inspiring Art for Your Own Social Media a Gateway to Success?

Build Your Brand the Fabergé Way

A Behavior Primer: Important Biases, Why They Exist, and How to Design for Them

Branding’s Perfect 10 – The Future of Brand

How to Create an Award-Winning Product for the Shelves

Celebrity Endorsement in Technology Still Requires Innovation to Succeed

Interview: A Design Retrospective, with Sue Daun, ECD, Interbrand

Character Building: The Untapped Power of Brand Icons

What Is Branding and Why Is It Important for Your Business?

Sustainability Is a Journey, Not a Destination, with Michael Stausholm, Sprout World

Web Series Are Amazing and You Should Be Making One

Brand Strategy Spoiler: Look for Four Kinds of Psychological Profiles

Podcast Ep 13 | Business-to-Human: Keeping People at the Heart of Tech Branding

Embrace the Sudden, the Context, and the Empathy: Learn from Cultures of Attention

A Better Future, Part 4 – Is Data Really Contrary to Our Humanness?

Interview with Kirsty Traill, Global Chief Customer Officer, Shuttlerock

The Power of Influence: Working with Content Creators Who Offer Emotional Engagement

The Science Behind Special Editions

Sonic Branding — What Do These Two Words Really Mean?

Brand Press: Turn Your Brand Narrative into a More Relevant Story

How to Pitch Digital Branding Campaigns in the Post-Mad-Men Era

What’s the Difference Between Brand Positioning and Brand Strategy? Does It Matter?

Ignite Your Founder Mindset to Build Your Brand

Just Ask the Technoking: Job Titles Reflect You and Your Brand

Battle of the Brands – Virgin Media vs O2

Branding’s Perfect 10 – Genuine, Credible, Trustworthy

Gillette Tries It Again, But Will It Get Its Purpose Bang for Its Marketing Buck?

Interview with Caroline Kinneberg, Head of POLITICO Studio

Opting Out Is an Opportunity for Your Brand to Build Empathy

Stressing the stress ball

De-positioning Mastery: Solving the Hero Pain Point

The Best Brands Don’t Prescribe Behavior, They Create ‘Permission’

Brands in the Boardroom III: The Future of Brand Management

The 3 P’s Brands Must Embrace: People, Purpose, Participation

That One Heart Melter: For the Love of Brands!

Brands and Emotional Dishonesty

How to Appeal to Your Customer Base

How B2B CMOs Can Make the Business Case for Branding

Don’t Panic! Interview: Philips’ Global Head of Brand, Thomas Marzano

Alexa — How Do I Create an Ownable Brand Voice?

Image of Apple products, an iPhone, a macbook, and Airpods.

Brand Campaigns, Part 5.3: Did Apple’s Brand Advertising Lead to Brand Growth?

Why Your Brand Should Turn Its Marketing Budget Into an Urban Investment Fund

Does Where You Place Your HQ Affect Your Brand?

Time for the Travel Industry to Hit the Sonic Runway

Generic Creativity Might Be Your New Customer Touchpoint

The Business Case for Brand Investment

Who Cares If Beautiful Brand Design Doesn’t Create Change?

The Evolution of Social Media and the Importance of Customer Content

Reverse Branding – It’s Easier to Know Who You Are Not

Find Your Purpose: Brand Advertising in a Crisis Market

Getting Brand Communities Right and How to Build One

Employer Branding: Winning the Battle for Awesome Talent

That Client with the Biker’s Jacket: A Brand with Influence

Rock the World by Simplifying Just 7 Things

The Journey of a Brand Narrative: Sometimes the Best Stories Begin with One Step

Big Picture, Small Payoff: Why Marketers Shouldn’t Rely on Industry Insights

Can Brands Contribute Their Share to Happiness?

State of the Brand: Nordic Equilibrium

Why Marketers and Designers Need to Work Together on Co-Creation

Advanced Analytics for Data-Driven Decision-Making for Business

When You’re Ready to Scale, It’s Not About You, It’s About Them

The Post-Pandemic Consumer: Changes in Sentiment, Shopping Habits, and Lifestyle

Podcast Ep 6: How to Data-Drive Your Way to Customers’ Hearts

From Self-Doubt to Self-Belief – Conquer Your Creative Mind

Twinning – Harness the Power & Avoid the Pitfalls of Digital Twins

When Investing in Paid Social Makes Sense

Marketing’s Renewed Logic

Interview: Guiding Creativity, with Charlotte Williams & Philip Thomas, Cannes Lions

Employees Would Rather Quit Than Advocate for a Brand They Don’t Believe In

The Long-Term Effect of the Pandemic’s Upheaval on Values, Communication, and Branding

Behind the Brand: The Athletic’s Ascent Amidst Acquisition

Podcast Ep 2: What Are the Value Drivers of Digital Business Models?

A Digital Challenge for Brands: Creating A Consistent Customer Experience

As the World Fell Silent, What Noise Should Brands Fill It with Again?

Widening the Aperture: The Need for Divergent Thinking

Revolutionizing the Fashion Calendar and Its Event Structure

The Decalogue of Building Brand Loyalty

The ‘Made In’ Equity – Provenance and the New World Order

A Better Future, Part 5 – Designing Customer Experiences for the Social Good

Amager Bakke, Amager Hill or Amager Slope or Copenhill - a heat and power waste-to-energy plant and a sports park in Amager, Copenhagen, Denmark. ESG green energy.

How Can We Help Brands Become Good Ancestors?

Your Elevator Pitch Starts with a Strong Personal Brand

What Does Effective Employer Branding Need to Do?

The Role of Empathy in Design

Why Accessibility Is the Key to Actionable Strategy