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Enter the AI-powered Mascot Paradigm of Brand Personification
Employee Value Propositions Aren’t Really Working
Rebranding Made Easy II – The Business Side of Rebranding
Dear Brands, Give Me Less, Take Longer, and Charge More
The Hidden Cost of Cashing In Brand Equity
Brand Elements on a Website: A Story that Converts
The Dynamics of Brand Ownership: How Brands and Customers Co-Create Value
How to Evaluate Whether an Omnichannel Strategy Is Right for Your e-Commerce Business
Embrace the Sudden, the Context, and the Empathy: Learn from Cultures of Attention
Design, Brand, Innovation
Developing Intuition to Tell a Brand Story Data Can’t
Consumers Expect Sustainability – A Strategic Imperative for Brands
Recency & Receptivity – Marketing Lessons from Erwin Ephron
Interview: The Brick-and-Cannabis Business, with Drummond Munro, Superette
What Netflix Can Teach Creators About Capitalizing on Their Brand
As the World Fell Silent, What Noise Should Brands Fill It with Again?
Give Cities a Voice, Not a Jingle
Values Branding: It’s Knowing Where You Stand
Revolutionizing the Fashion Calendar and Its Event Structure
Beyond Job Losses: The Second-Order Effects of AI on the Cultural Economy
Branding Strategy for an Adaptable Future
Designers, Do You Know What You’re Worth?
The Journey Towards a More Ethical Luxury
Interview: Loui Kofiah on Creativity Evolving in the Middle East
Brand Tonality, Part 1: What Is It?
What’s the Secret to the Optimal Omnichannel Approach? It’s Really About One Thing
A Better Future, Part 1 – Socially Conscious Advertising
Brand Strategy Spoilers: Sometimes Consumer Behavior Is Rational
Exclusive: The Impact of Social Shifts on Branding & Communications – Glocalities
Using Digital Marketing to Move the Needle on Nonprofit Fundraising
Brand Culture Inside & Out – The Roundtable #38
Character Building: The Untapped Power of Brand Icons
All About Play – How Brands Can Truly Leverage the Metaverse
Why Are African Brands Not Going Global at Scale?
Brands, Managers, and Consumers – A Question of Ownership
Why Creative Teams Need to Reframe ‘The Content Crunch’
A Creative Director’s Guide to Giving Better Creative Feedback
Scientific Superpower: The Importance of a Scientific Mindset in the Creative Industries
Wake Up and Smell the Audience
For Conscious Generations, Will Luxury Brands Become Irrelevant?
With Brand Messaging, Consistency Means Opportunity
The Golden Rule of Marketing Isn’t About Consumers
Branding’s Perfect 10 – The Future of Brand
The Evolution of the Brand Consultant: From Generation to (Re)Generation
Why Yesterday’s Consumer Insights Are No Longer Enough
Matched in Brand Heaven – The Keys to Getting Your Creator Collaboration Right
Stick or Twist: Should Brands Cut Their Founders Loose?
The Evolution of the Brand Consultant: Breaking the Chains of Corporate Addiction
Brand Strategy Spoilers: What Are the Emotional Consequences of Choosing Your Brand?
What the Recent Run of Acquisitions Tells Us About an Evolving Games Industry
The Art of (Brand) Transformation, with De’Longhi and Landor & Fitch
Can Brands Contribute Their Share to Happiness?
Mind Your Language: It’s Time to Get Specific About the Words You Use
Here, Lick This! Thoughts on New Flavor-Creating Tech
Interview: The Economy of Values, with Susan Vidler, European CRO, Toluna
The Case for Internal Brands, and How to Manage Them
Web2.5: A Clever Term or a Useful Step for Brands Entering Web3?
Build Your Brand the Fabergé Way
How Can Organizations Understand the Bottom-Line Impact of Brand?
Walk the Talk – How Brands Lead by Example
Don’t Panic! Interview: CEO of (RED), Deborah Dugan
Emotional connection in B2B communication: A missing ingredient?
Don’t Panic! Interview: Director of Marketing & Brand Strategy at Aston Martin, Gerhard Fourie
Employer Branding in the Face of a Crisis
Central Europe – Sustainable Fashion’s Hidden Region
Why Personal Branding Is Driving an Exciting Opportunity for Brands Online
How the PaaS Model Is Shifting Your Brand’s Focus
Startup Storytelling: The Cons of Oversharing Outweigh the Pros
Who Cares If Beautiful Brand Design Doesn’t Create Change?
De-positioning Mastery: How to Outperform the Competition
Break the Rules: Brand Language Is Yours to Create
Navigating AI: Why Brands Need to Set Ground Rules
Going Tonal: Has Brand Tone Become Monotone?
In Pursuit of the Idle Mind
The Cool Kids Strategy: Your Brand Is Who You Associate With
The Great Brain Drain and What It Means for Creativity
Business, Brands & The Dark Art of Big Data
No Short-Term Fixes: Innovative Brands Plan Beyond Crisis
Generic Creativity Might Be Your New Customer Touchpoint
Branding’s Perfect 10 – Unique Brand Architecture
Reverse Branding – It’s Easier to Know Who You Are Not
Content Marketing During and After a Global Crisis
Performance Marketing? No-One Knows Anything
The Case for Brand Mortality in an Era of Legacy-Chasers