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Will the Rebrand Be Cosmetic or Holistic?

Branding Belongs to the Brain, Not the Algorithm

Beloved British Brands: Yesterday and Tomorrow

Sustainability Challenges and Why It’s Time to Put Marketing in Second Place

From High Street to High Tech: A Lesson for Heritage Brands

How Will Brand Loyalty Be Defined from Now On?

Don’t Ask Your Audience to Think, Feel, or Do. Ask Them to Remember

Premiumisation: What Is It? What Isn’t It? When to Do It, and When Not To

The End of 3rd Party Cookies Is a Brand Opportunity

The World’s Most Powerful Branding Begins at One, Magical Intersection

Generic Creativity Might Be Your New Customer Touchpoint

What Netflix Can Teach Creators About Capitalizing on Their Brand

How to Know When It’s Time for Transcreation

REBELS AND RULERS: Interview with Viorela Marcu, Employer Branding Leader EMEA, UiPath

Interview: Guiding Creativity, with Charlotte Williams & Philip Thomas, Cannes Lions

The Best Brands Don’t Prescribe Behavior, They Create ‘Permission’

Succeeding in Platform-Based Marketing – Part 2: What Does the New Media Landscape Look Like?

The Great Ad Ban of 2021

Is Style Over Substance Eroding Brand Value?

Commercial Brands and the NHS: A Lockdown Love Story

Most Brand Loyalty Is Nothing But Inertia

Why Brands Have Shifted from “If” to “How” on Engaging with eSports

Gen Z Takes It to the Bank: Can Brands Get It Right?

Find Your Purpose: Brand Advertising in a Crisis Market

What the Recent Run of Acquisitions Tells Us About an Evolving Games Industry

Podcast Ep 12: The Plumbing & Poetry of Franchising Creativity

The Year the Green Lion Roared in Cannes

Interview: Dystopia of No Authenticity, with Ian Humphris, Nokamo

How to Turn the Infinite Canvas Into a Brand Advantage

When Brands Should Shut Up – A Study on Brand Activism

Brand Ambassadors: Why Brand Managers Should Consider Them Priceless

Compassionate Marketing – How to Show Your Customers Empathy in Times of Crisis

Unscientifically Helpful: The Jungian Archetypes in Brand Positioning

Brand Experience During Crisis Recovery: The 5-Senses Approach

Is Branding Necessary in the World of Healthcare?

Interview: The Way to Human-Oriented Enterprise, with Dr. Bruno Cignacco

Break the Rules: Brand Language Is Yours to Create

The Resizing of Retail

Irreplaceable Brands: Who Would We Miss if They Were No Longer Around?

Values, Brand, and Culture – Your Strongest Competitive Advantage

Why Words Matter in Design

Widening the Aperture: The Need for Divergent Thinking

The Right Way to Create Once, Publish Everywhere

Branding’s Perfect 10 – Absolute Marketing

Dissonance: Walking the Tightrope of Design Disruption

Selling Fun – How Viral Content Boosts Startup Marketing Strategy

South Park MBA

How B2B Can Make Value Propositions Work Harder for Growth

Just Say No: How Negativity Can Get Positive Results

Made for Me — 3 Ways Brands Can Achieve Successful Personalization

Cannes Lions: Once Again, Creativity Demands Its Rightful Place in the World

Interview with Stacey Trunnell, Brand Strategy Director, Cactus

Losing Relevance? Changing Your Brand DNA Might Not Be the Solution

Personal Brand Narratives: From Self-Assessment to Strategic Content

Two Crises, Two Luxuries: How Upheavals Shape What We Desire

Succeeding in Platform-Based Marketing – Part 5: Where There Is Community, There Is Economy

Navigating Change & Understanding the Key Legal Issues of Influencer Marketing

The Best Marketing Strategy Is Choosing One Tactic at a Time

The Importance of Youth Marketing with Jessica Pinkett, Voxburner

Gillette Tries It Again, But Will It Get Its Purpose Bang for Its Marketing Buck?

Public or Private: How to Toe the Line in Today’s Reality T.V. World

Startup Storytelling: The Cons of Oversharing Outweigh the Pros

Branded Films Build Empires: Inspire Unparalleled Brand Loyalty with Your Phone and a $40 Mic

For Many Brands, Inclusivity Isn’t Always the Path of Least Resistance

Your Elevator Pitch Starts with a Strong Personal Brand

Agentic Lovemarks: How Brands Can Top Both Human and AI-Driven Shortlists

State of the Brand: Dawn of Europe

A Better Future, Part 1 – Socially Conscious Advertising

Interview with Caroline Kinneberg, Head of POLITICO Studio

How to Build a Tattoo-Worthy Brand

How Brand Leaders Overcome the Illusion of Customer Loyalty

Interview: Asma Shabab Merges Creativity and Tech Every Day at IBM

The Stochastic Parrot: Where Knowing and Predicting Diverge

Creating Brand Connections That Are Culturally Relevant

Succeeding in Platform-Based Marketing – Part 6: Content

Modern Luxury: The Evolution of a Sector, Its Market, and Its Habits

Uniformity and the Missed Opportunities of Branding

How Brands Create an Emotional Connection with Their Customers

Enter the AI-powered Mascot Paradigm of Brand Personification

Will Ad Tech Replace the Modern Don Draper?

Emerging Requisites from 2020

What Happens When Your Brand Purpose Becomes Dangerous?

What Does It Mean to Be Customer-Centric in a World Where Everyone Says They Are?

Signals, Symbols, Support, and Skills: Creating a Brand-Led Employee Experience