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Irreplaceable Brands: Who Would We Miss if They Were No Longer Around?

Interview: A Higher (Brand) Culture, with Michael Stusser, Higher Ground

Start with De-Positioning and Watch Differentiation Take Care of Itself

What’s a Thought Leader? And Why Is Everyone Becoming One?

Great Brand Positioning Needs Passionate Entrepreneurs

5 Myths About Social Commerce

Schrödinger’s Loyalty: Making Sense of Marketing’s Most Misunderstood Word

Woman looks confused with glasses in her hands... background is blurred

Brand Strategy Spoilers: What Makes Your Brand Hard to Buy?

Celebrity Endorsement in Technology Still Requires Innovation to Succeed

The Future of Lifestyle Branding: The Top 5 Most Wanted

Interview: Why Brands Should Become More Emotionally Intelligent, with Kevin Allen

What the Recent Run of Acquisitions Tells Us About an Evolving Games Industry

Branding’s Perfect 10 Series

Design, Brand, Innovation

Stick or Twist: Should Brands Cut Their Founders Loose?

Emotional connection in B2B communication: A missing ingredient?

Web3 Is Coming – What Does It Mean for Brands?

The Power of Vulnerability: Sometimes the Best Messages Come from the Biggest Mistakes

Why Creative-Friendly Data Makes Brands More Relevant, with Bruno Bertelli, Publicis

Everyone Has a Purpose, Few Have a Conscience

Growth Path to Iconic Status

Tick Tock 🕐 A Timeline of Shareable Sonic Branding

Personal Brand Narratives: From Self-Assessment to Strategic Content

What Is Branding and Why Is It Important for Your Business?

From Murders to Marketing: The Rise of Podcasting for Brands

For Millennials, How Can Big Brands Act Small?

How B2B Can Make Value Propositions Work Harder for Growth

How AR Helps Brands Emotionally Connect with Immersed Consumers

What’s the Secret to the Optimal Omnichannel Approach? It’s Really About One Thing

Embracing Diversity Should Be Best Practice, Not Just a Hot Trend

Earcons and Love-Notes: The New Age of Sonic Branding

Branding Belongs to the Brain, Not the Algorithm

The Elevator Pitch Is More Alive than Ever, as Long as You Get It Right

Microsoft Reimagines the Xbox Experience in a Game-Changing Way

Unlocking the Spell of Instagram: Social Theory for Modern Brand Building

Saying It Right, and Saying It Best

Tone of Voice Promised to End Business Blah. What Happened?

Attention-Seeking & Attention-Finding – Brain Design & Brand Power

The Best Brands Don’t Prescribe Behavior, They Create ‘Permission’

Don’t Panic! Interview: Philips’ Global Head of Brand, Thomas Marzano

1,200 Post-It Notes to Fix a Broken Brand Culture

How We Assess Industrial Brands (It’s Not Rationally)

What Netflix Can Teach Creators About Capitalizing on Their Brand

Behind the Brand: The Athletic’s Ascent Amidst Acquisition

Why Startups Should Think Branding First

If You Want to Be a Purpose Brand, Start from the Inside Out

What Is the Power of a Mass-Niche Brand Positioning?

Remember, Packaging Starts and Ends with Marketing

A Balance of Values: It’s Not Just What You Did, But How You Did It

Personal Branding And Careers – Time To Get Digital

Interview: The Economy of Values, with Susan Vidler, European CRO, Toluna

Twinning – Harness the Power & Avoid the Pitfalls of Digital Twins

Why Accessibility Is the Key to Actionable Strategy

Green bottle with a gold lid in a frame.

Why Invest in Brand Authenticity when “Good Fakes” Rule the World?

The Post-Pandemic Consumer: Changes in Sentiment, Shopping Habits, and Lifestyle

Why Sir Richard Branson’s Approach to Employee Progression Is the Key to Business Growth

Branding’s Enduring, Unhealthy Relationship with Kitsch

Mind Your Language: It’s Time to Get Specific About the Words You Use

What Would Your Brand Sound like as a Voice? A Conversation with Phoebe Ohayon

How to Build Brand Awareness Using Customer Support

Central Europe – Sustainable Fashion’s Hidden Region

How Curiosity Will Strengthen Your Brand Leadership

Creatively Challenged – Predicting the Rise of the Chief Creative Officer

Business Model Innovation – Corporate Entrepreneurship

Momma Red Bull, Teach Your Kids to Pick Up After Themselves

Interview: Bad PR & Good Brand Building, with Michael Priem, Modern Impact

Marketing Isn’t Evil: Brand for Good

Creating a Web3 Whisky Brand: An Interview with Georg Runge and Shenr-Jye Hon

Brand Ambassadors: Why Brand Managers Should Consider Them Priceless

How Cultural Intelligence Can Help Debias Big Data and Data Research

What’s Your Unique Selling Point?

Hindsight on 2021

Brand Relevance Evolution in Fashion – Attract and Engage with New Generations

The Sound of Social – Why Brands Need to Consider How They Sound to Join the Club(house)

How Packaging Design Can Pack and Reflect Brand Values

Green and pink cartoon butterfly with a pink background.

The Case for Brand Mortality in an Era of Legacy-Chasers

Unscientifically Helpful: The Jungian Archetypes in Brand Positioning

Marketing Expert-Mode: Forging Lasting Brand Associations in eSports

The Luxury of Less: What Is the Future We Are Creating?

The New Meaning of Customer Relations

How Can Businesses Use Design Thinking to Redefine Company Culture?

Brand Experience During Crisis Recovery: The 5-Senses Approach

Branding’s Perfect 10 – The Future of Brand

Why Your Client Still Doesn’t Understand Branding