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How CGI Can Shape More Effective Car Marketing

Is Branding Necessary in the World of Healthcare?

How to Evaluate Whether an Omnichannel Strategy Is Right for Your e-Commerce Business

Nation-Branding Soft Power: The Case of Brand China

In Memoriam: Aspirational Lifestyle Marketing

Predictive Analytics & Machine Learning – Key Drivers for Competitive Advantage

Web Series Are Amazing and You Should Be Making One

Consumers Expect Sustainability – A Strategic Imperative for Brands

Employer Branding in the Face of a Crisis

Rational or Emotional Decisions in Heavy Industry—Which Is It?

Sonic Branding Is Dead, Enter the Audio User Experience

Five Underplayed Opportunities to Accelerate DTC Brand Growth

Here’s How AI Startups Can Leverage Brand Marketing

Interview: A Design Retrospective, with Sue Daun, ECD, Interbrand

Turn Internal Business Priorities into External Brand Experiences

Marketing Expert-Mode: Forging Lasting Brand Associations in eSports

Why Fashion Needs to Find Its Voice

Why You Should Consider The Sensory Side of Brand Representation

Why It’s Important for D2C Brands to Track Brand Awareness

Succeeding in Platform-Based Marketing – Part 7: Brand as Person

Branding Belongs to the Brain, Not the Algorithm

Commercial Brands and the NHS: A Lockdown Love Story

The Rush for an EVP: An Opportunity

The 3 P’s Brands Must Embrace: People, Purpose, Participation

That One Heart Melter: For the Love of Brands!

Personal Brand Narratives: From Self-Assessment to Strategic Content

Beyond Job Losses: The Second-Order Effects of AI on the Cultural Economy

Brands’ Best Secret? Culture Before Anything. Interview with Andrea Sullivan, CMO, VaynerX

illustration of man reflecting himself in the mirror, loop surreal concept

Why Rebrand? Or Better Yet, Why Not?

Empathy Gaming: How Connection Is Triumphing Over Competition

Business Purpose vs Brand Purpose: Why the Difference Matters

Interview: Dystopia of No Authenticity, with Ian Humphris, Nokamo

Ignite Your Founder Mindset to Build Your Brand

Build a Cult; Build like Sports

Good Enough Isn’t Good Enough

Tick Tock 🕐 A Timeline of Shareable Sonic Branding

Images that Move – Using Video to Communicate Brand Story

Performance Marketing? No-One Knows Anything

Brand Relevance Evolution in Fashion – Attract and Engage with New Generations

Our Lives, Our Livelihoods, and the Role That Brands Play

6 Ways Your Company Blog Can Do Wonders For Your SEO

Growth Path to Iconic Status

How Identities Interface with Brands

Cultural Nuances When Scaling a Global Marketing Agency

Financial Services Are Mismanaging Their Most Important Asset: Brand

Cannes Lions: Once Again, Creativity Demands Its Rightful Place in the World

Linguistic Devaluation: Why We Need a New Lexicon for Brand

The Language of Branding: Verbal Identity in the Chinese Market

Let This Be the Year Your Brand Deals with Grief

Market Research for Success, Purpose, and Connection

Digital Marketing is Boosting the Evolution of the Music Industry

Succeeding in Platform-Based Marketing – Part 6: Content

What Is the Bare Minimum in Branding?

The Resizing of Retail

An Emotional Approach to Range Segmentation Can Unlock Your Brand’s Storytelling Power

What’s Your Unique Selling Point?

Interview: The Economy of Values, with Susan Vidler, European CRO, Toluna

Brands in the Boardroom II: Financial Engineering for Brands

The World’s Most Powerful Branding Begins at One, Magical Intersection

Walk the Talk – How Brands Lead by Example

Form and Function are Key to Your Brand’s Bottom Line

Interview: A Higher (Brand) Culture, with Michael Stusser, Higher Ground

When Brands Should Shut Up – A Study on Brand Activism

‘Stick to Your Stand’: A Mayo Brand Demonstrates

Brand Culture Inside & Out – The Roundtable #38

Image of Apple products, an iPhone, a macbook, and Airpods.

Brand Campaigns, Part 5.3: Did Apple’s Brand Advertising Lead to Brand Growth?

The Semiotics of Brand Building

Understanding the Difference Between Brand Equity & Awareness

Attention-Seeking & Attention-Finding – Brain Design & Brand Power

Is Experiential Marketing Right for Your Brand?

How Tomorrow’s Pack Could Be Made Truly Recyclable (Quality & Cost)

The Role of the Logo in the Third Age of Branding

How Purpose Champions Deliver When it Comes to ESG

Driving Authenticity: Lessons in Brand Alignment From the Automotive Industry

Belief – Key to Winning Clients

Moving from Brand Positioning to Brands Taking a Position

A New Twist on Distinctive Brand Assets: Human Capital?

Interview: How Instinctive Emotion Drives Behavior, with Cyrus McCandless, PhD

Twinning – Harness the Power & Avoid the Pitfalls of Digital Twins

Made for Me — 3 Ways Brands Can Achieve Successful Personalization

Why a Brand Platform Should Be Your Next Big Idea

The Brand Revolution Will Be Experienced

Is the Automotive Industry Ready for Sonic Brand Expression?

New Brand Architecture for a Fragmented, Digital, Purpose-Fueled World, Part 2 – A Solution