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Three People Laughing in Front of a Computer: A Tale of Team Stock Photos

In Memoriam: Aspirational Lifestyle Marketing

Brands and the Art of Soft Power – Using the Tools of Diplomacy to Build Better Brands

The Secret Sauce of Iconicity for Brands, Products, and People

[Research] Measure the Subconscious Impact of Music on Your Brand and Transform Marketing Effectiveness

Brand Strategy Spoilers: The Raw Instinct to Win

How Brands Can Speak with Authenticity Across Cultures

Asking “How” Not “What” Is the Driving Force Behind Today’s Most Successful Businesses

Branding Lessons From the Himalayas: How to Connect with Complete Strangers

Zoom or Gloom – What Will the Future of Brand Workshops Look Like?

The New Rules of Innovation, with Karen Scott, PepsiCo

Brand Research: Hitting the Top Shelf With Digital

After Clooney, Ronaldo, and Selena? The Next Challenge for Brands and Celebrities

Generic Creativity Might Be Your New Customer Touchpoint

What Can Brand Identity Give Me That I Didn’t Have Before?

Understanding Brand Values in the Era of Reassessment

Getting Brand Communities Right and How to Build One

Brand Equity: A Strategic Pillar for Competitive Advantage in Luxury Markets

During Crisis and Beyond: Human Relations Management

REBELS AND RULERS: Interview with Viorela Marcu, Employer Branding Leader EMEA, UiPath

Companies Can Grow During the Pandemic, but Should Future-Proofing Come First?

Why Structure Can Be the Basis for Creativity

The Intersection of Digital and Brand

Using Digital Marketing to Move the Needle on Nonprofit Fundraising

Branding’s Perfect 10 – The Future of Brand

Green bottle with a gold lid in a frame.

Why Invest in Brand Authenticity when “Good Fakes” Rule the World?

Why Are Brands No Longer Keeping Their Guidelines Under Lock and Key?

Why Creative-Friendly Data Makes Brands More Relevant, with Bruno Bertelli, Publicis

Branding in 2020: Clarifying the Obvious

How to Build Brand Awareness Using Customer Support

How to Live by Your Brand Values & Not Just Leave Them as Fancy Statements

Personal Brand Narratives: From Self-Assessment to Strategic Content

How to Turn the Infinite Canvas Into a Brand Advantage

The Marvelous Middle: Meet the Spider in the Web of Brand Building

What Does “Authenticity” Mean in the Age of AI?

Is Packaging Where Fashion’s Transparency Falls Short?

Values Branding: It’s Knowing Where You Stand

Nation-Branding Soft Power: The Case of Brand China

Truth – the Anchor of Luxury

Combine Doubt with Data to Make Better Brand Decisions

Everyone Has a Purpose, Few Have a Conscience

Ancient hand print mysterious on stone wall in Tham Muang On cave at limestone mountain situated of Mae On for thai people and foreign travelers travel visit in San Kamphaeng at Chiang Mai, Thailand

Brand Campaigns, Part 2: Where Did They Come From?

For Millennials, How Can Big Brands Act Small?

Solid Branding Means Niching for a Person, Not a Market

Creating a Web3 Whisky Brand: An Interview with Georg Runge and Shenr-Jye Hon

Supercharge Your Social Media with Sentiment Analysis

What’s a Thought Leader? And Why Is Everyone Becoming One?

Widening the Aperture: The Need for Divergent Thinking

Branding’s Perfect 10 – Genuine, Credible, Trustworthy

Brand: Most Want to Stand Out, But Is There an Argument for Blending In?

Good Enough Isn’t Good Enough

How to Overcome the Challenges of Multilingual Branding

Succeeding in Platform-Based Marketing – Part 1: What’s Going On?

The Fundamental Building Blocks of Brand Love

Geographical Imaging as a Brand Name Strategy for the Digital Age

From UX to VX: Audio Branding for a Voice-First Future

What Future Can We Project for Nation Branding and Soft Power?

Blanding: Untangling the Nuanced Knot of Brand Design

Branding’s Perfect 10 Series

Brand Strategy Spoilers: The Tribe Has Spoken

4 Types of Killer Content to Boost Brand Engagement

Linguistic Devaluation: Why We Need a New Lexicon for Brand

Kid boy sitting at desk clueless and confused expression with arms and hands raised. doubt concept. I don't know. Mistake. Online school lesson.

Brand Campaigns, Part 1: What Exactly Are They?

Digital Advertising Is Overwhelming. Where to Look Next?

What Happens When Your Brand Purpose Becomes Dangerous?

6 Ways Your Company Blog Can Do Wonders For Your SEO

The Role of the Logo in the Third Age of Branding

Brand Strategy Spoiler: Look for Four Kinds of Psychological Profiles

Why Keeping It Simple Doesn’t Mean Dumbing It Down

Is Style Over Substance Eroding Brand Value?

A Better Future, Part 3 – Will Data Create Dystopian Nightmares?

Why Big Data is Essential in Content & Data Visualization

The Unique Branding Opportunity of “Live Service” Video Games

Podcast Ep 3: What Is the Role of Marketing and Branding Within Organizations?

Twinning – Harness the Power & Avoid the Pitfalls of Digital Twins

Consumers Expect Sustainability – A Strategic Imperative for Brands

Branded Films Build Empires: Inspire Unparalleled Brand Loyalty with Your Phone and a $40 Mic

Navigating AI: Why Brands Need to Set Ground Rules

Distinctive Brand Assets with Essence and Where to Find Them

Electric Branding – Portfolio Strategies and Architecture of EVs

Branding Can Literally Change the Taste of a Product

Is Blockchain Branding’s Biggest Challenge?

Real-Time Tech: Creative Production’s Superpower

Branding’s Perfect 10 – Absolute Marketing