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Don’t Panic! Interview: Philips’ Global Head of Brand, Thomas Marzano

What’s the Difference Between Brand Positioning and Brand Strategy? Does It Matter?

The Principles of Gamification

The Year the Green Lion Roared in Cannes

Branding’s Perfect 10 – Less Branding

Why a Brand Platform Should Be Your Next Big Idea

Emotional connection in B2B communication: A missing ingredient?

The End of 3rd Party Cookies Is a Brand Opportunity

Can Employer Branding Fight the Great Resignation?

Market & Innovate with Data-Driven Personas, with Jay Steere, ex-Timberland

Brand Relevance Evolution in Fashion – Attract and Engage with New Generations

Car Buying and the Measure of a Corporate Brand

Interview with Caroline Kinneberg, Head of POLITICO Studio

Alexa — How Do I Create an Ownable Brand Voice?

Token Gating: The Metaverse Solution for Community Building

Build Adaptive Marketing Strategies with the Psychographic Branding Method

That Team with the Torch: Welcome to Your New Job!

illustration of man reflecting himself in the mirror, loop surreal concept

Why Rebrand? Or Better Yet, Why Not?

The Rejection Syndrome – Why All Brands Are Doing the Same Thing

Solid Branding Means Niching for a Person, Not a Market

Good Enough Isn’t Good Enough

Personal Brand Narratives: From Self-Assessment to Strategic Content

How Purpose Champions Deliver When it Comes to ESG

Emotional Branding: Connecting With Your Customers Through Story

The Golden Rule of Marketing Isn’t About Consumers

Why Enterprise Businesses Need to Think like a Startup

Brand: Most Want to Stand Out, But Is There an Argument for Blending In?

Turn Internal Business Priorities into External Brand Experiences

Sound: The Science of the Forgotten Sense, with Prof. Dr. Daniel Müllensiefen, Goldsmiths

Mind Your Language: It’s Time to Get Specific About the Words You Use

Marketing’s Renewed Logic

Stick or Twist: Should Brands Cut Their Founders Loose?

Swipe Right for Instant Logo Love

Interview: Luxury Retail in Motion, with Robert Lockyer, Delta Global

The Unique Branding Opportunity of “Live Service” Video Games

The First Law of Content Marketing: Help Me Help You

Winning Over Stakeholders in the Case for Employer Branding

Blanding: Untangling the nuanced knot of brand design

Interview: How Motivation Theory Can Build Brand Loyalty, with Aline Holzwarth, Behavioral Scientist

Battle of the Brands – Virgin Media vs O2

For Microsoft, Seeing What Customers Really Want Takes “Wallowing in Reality”

Interview: Purpose & Trust in Banking Brands, with John Woods, Zenus Bank

Brands in the Boardroom V: Six Reasons to Prioritize Brand for Financial Success

How to Appeal to Your Customer Base

Zoom or Gloom – What Will the Future of Brand Workshops Look Like?

Why Your Client Still Doesn’t Understand Branding

Brand Tonality, Part 1: What Is It?

A Better Future, Finale – Advertisers’ Total Commitment to People and Communities

The Effect of Leadership on Brand Legacy

Understanding Brand Values in the Era of Reassessment

Just Ask the Technoking: Job Titles Reflect You and Your Brand

Building Brands by Marketing Truth, Trust, and Taboo – The Roundtable #39

The CMO Playbook – Get Sh*t Done and Stay Around

EQ Quotient: Emotional Engagement in Building Brand Loyalty

If You Want to Be a Purpose Brand, Start from the Inside Out

Engineering Brands for a More Open, Resilient, and Optimistic Future

Images that Move – Using Video to Communicate Brand Story

Succeeding in Platform-Based Marketing – Part 7: Brand as Person

Interview: How Instinctive Emotion Drives Behavior, with Cyrus McCandless, PhD

Employer Branding: Winning the Battle for Awesome Talent

The Art of (Brand) Transformation, with De’Longhi and Landor & Fitch

Ignite Your Founder Mindset to Build Your Brand

Market Research vs. Consulting: Which Is the Ideal Approach?

Interview: Sonic Branding in Automotive, with Marijn Roozemond, MassiveMusic

It’s All About Perspective: Why Good Writers Are Great for Brands

During Crisis and Beyond: Human Relations Management

Brand Survival Means Making Purpose Essential: How To Get It Right With Gen Z

Great Brand Positioning Needs Passionate Entrepreneurs

Brand Tonality, Part 2: You Already Have One

Do Sonic Logos Actually Work?

What Is the Future of Brand Guidelines?

Paramount Lessons from Successful Rebrands

Humanity in Branding: What’s the Role of AI in Consumer Research?

Why Is Design Becoming More Important to Business Than Ever Before?

Ad Blocking: A Desperate Plea for Better User Experience

Why Sir Richard Branson’s Approach to Employee Progression Is the Key to Business Growth

Revolutionizing the Fashion Calendar and Its Event Structure

Marketers, Catch the Silver Wave or Risk Falling into the Water

Carving Niches: How to Launch a Landmark Product Outside of Existing Categories

Big Picture, Small Payoff: Why Marketers Shouldn’t Rely on Industry Insights

Don’t Ask Your Audience to Think, Feel, or Do. Ask Them to Remember

When It Comes to Clients, the Best Education Is Inspiration

After Clooney, Ronaldo, and Selena? The Next Challenge for Brands and Celebrities

The New Sound of Opportunity: What AI Voice Branding Means for You