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Succeeding in Platform-Based Marketing – Part 5: Where There Is Community, There Is Economy

Unscientifically Helpful: The Jungian Archetypes in Brand Positioning

Why Marketers and Designers Need to Work Together on Co-Creation

Why Yesterday’s Consumer Insights Are No Longer Enough

For Leading Brands, Discomfort Is an Economic Imperative

Nation-Branding Soft Power: The Case of Brand China

What Future Can We Project for Nation Branding and Soft Power?

Premiumisation: What Is It? What Isn’t It? When to Do It, and When Not To

Apple iMac G3 computer from 1998 in original Indigo blue color. Retro computer with keyboard and mouse isolated on beige background

Brand Campaigns, Part 5.1: Thinking Different about Apple’s “Think Different” Campaign

What Does Effective Employer Branding Need to Do?

How to Turn the Infinite Canvas Into a Brand Advantage

The New Rules of Innovation, with Karen Scott, PepsiCo

Sustainability Challenges and Why It’s Time to Put Marketing in Second Place

The Brand Revolution Will Be Experienced

Distinctive Brand Assets with Essence and Where to Find Them

What Ryanair Can Teach Us About Brand Love

Understanding Brand Values in the Era of Reassessment

In a Growing Market, Remaining Relevant is the Name of the Game

Why Every Brand Could Use a Chief Narrative Officer

Watch as Consumers Throw Back Corporate Curtains

After Clooney, Ronaldo, and Selena? The Next Challenge for Brands and Celebrities

The Mandate for Building Brand Platforms and Programming

Ask Not What Your Community Can Do for You…

Interview: Asma Shabab Merges Creativity and Tech Every Day at IBM

The New Meaning of Customer Relations

From Burning Clothes to Burning Heritage: Burberry Unveils New Brand Identity

Content for Today and Tomorrow: Theme-Driven vs. Campaign-Driven

Branded Sentiments: SINJOY—It’s So Good To Be Bad

Beyond Job Losses: The Second-Order Effects of AI on the Cultural Economy

Digital Advertising Is Overwhelming. Where to Look Next?

The Year the Green Lion Roared in Cannes

Interview: A Higher (Brand) Culture, with Michael Stusser, Higher Ground

In Pursuit of the Idle Mind

Startup Storytelling: The Cons of Oversharing Outweigh the Pros

Content Marketing for Regulated and Difficult Industries

Branding Through Online Experience

Logo Renaissance – An Essential Part of Brand Experience

Sonic Branding — What Do These Two Words Really Mean?

Podcast Ep 7: Why Brands Need Long-Term Commitment to Building Credibility, with David Aaker

For Many Brands, Inclusivity Isn’t Always the Path of Least Resistance

Branding Strategy for an Adaptable Future

Brand: Most Want to Stand Out, But Is There an Argument for Blending In?

From Murders to Marketing: The Rise of Podcasting for Brands

Moving from Visual Brand Language to Experience Brand Language

Brands’ Best Secret? Culture Before Anything. Interview with Andrea Sullivan, CMO, VaynerX

When It Comes To AI Creativity, We Have Nothing To Fear But Fear Itself

The Unique Branding Opportunity of “Live Service” Video Games

Is Designing Inspiring Art for Your Own Social Media a Gateway to Success?

Creating a Web3 Whisky Brand: An Interview with Georg Runge and Shenr-Jye Hon

How to Win Sonic Market Share from Industry Heavyweights

Values Branding: It’s Knowing Where You Stand

Increasing Brand Awareness with AR

Intercultural Thinking: Changing and Adapting to New Cultures

Rebranding? Think Outcomes, Not Outputs

How Identities Interface with Brands

How to Lose Trust – The Biggest Brand Reputation Nightmares

Youth Marketing: The Roundtable #36

A Better Future, Part 4 – Is Data Really Contrary to Our Humanness?

Interview with Kirsty Traill, Global Chief Customer Officer, Shuttlerock

How the Pandemic Will Finally Force Greater Advertising Transparency

Design that Changes Industries, with Andrew Barraclough, GlaxoSmithKline

Remember, Packaging Starts and Ends with Marketing

Why It’s Important for D2C Brands to Track Brand Awareness

Brian Collins: The Brandingmag Interview

Succeeding in Platform-Based Marketing – Part 6: Content

Brand Campaigns, Part 3: How Does Brand Advertising Work?

Market & Innovate with Data-Driven Personas, with Jay Steere, ex-Timberland

Using the Power of Music to Promote Mental Health: Are Brands Listening?

Startup Brand Perception: Insights Inspired by Hidden Gem Restaurants

The Golden Rule of Marketing Isn’t About Consumers

Capitalizing on Social Fragmentation – Why Luxury Matters

The Business of Scenting and the Scenting of Brands: A Rebrand Short Story

Brand Ontology: A Coherent Strategy for the Polycene Era

4 Types of Killer Content to Boost Brand Engagement

The Role of Brand In a Crisis

Content Marketing During and After a Global Crisis

Next Marketing Challenges in Brand Communication

The Great Ad Ban of 2021

Will the Rebrand Be Cosmetic or Holistic?

Brands and the Art of Soft Power – Using the Tools of Diplomacy to Build Better Brands

Walk the Talk – How Brands Lead by Example

Why Startups Should Think Branding First

What Can Brand Identity Give Me That I Didn’t Have Before?

Interview: How Instinctive Emotion Drives Behavior, with Cyrus McCandless, PhD