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Brands and the Art of Soft Power – Using the Tools of Diplomacy to Build Better Brands

The First Law of Content Marketing: Help Me Help You

Startup Storytelling: The Cons of Oversharing Outweigh the Pros

Seven Key Steps to Global Brand Management

Build Your Brand the Fabergé Way

The Secret Sauce of Iconicity for Brands, Products, and People

How Identities Interface with Brands

Why Enterprise Businesses Need to Think like a Startup

The End of 3rd Party Cookies Is a Brand Opportunity

De-Positioning: The Secret Brand Strategy Apple and Starbucks Won’t Tell You About

Token Gating: The Metaverse Solution for Community Building

Design that Changes Industries, with Andrew Barraclough, GlaxoSmithKline

What Is the Future of Brand Guidelines?

The Resizing of Retail

What Ryanair Can Teach Us About Brand Love

Consumers’ Attitude Towards Celebrity-Owned Brands in Beauty Industry: Relevant Insights

Good Enough Isn’t Good Enough

Marketers, Catch the Silver Wave or Risk Falling into the Water

Branding in 2020: Clarifying the Obvious

The Journey of a Brand Narrative: Sometimes the Best Stories Begin with One Step

Interview: Republica of Great Advertising, with Pedro Prado, Leo Burnett Tailor Made

Personal Brand Narratives: From Self-Assessment to Strategic Content

Outgrow the Teenage Phase: Building Well-Rounded Brands

The Evolution of the Brand Consultant: From Generation to (Re)Generation

Why Accessibility Is the Key to Actionable Strategy

Is Your Business Asking the Right Questions About Generative AI?

Branding in 2021: Reality Check

The Science of Sound Symbolism and the Importance of Your Brand Name

Forget Whitespace and Find the Right Place

A Powerful Brand Story Doesn’t Crumble Under Pressure

What We Learned from Making Consumer Experiences with Major Brands

Why Big Data is Essential in Content & Data Visualization

What Happens When Your Brand Purpose Becomes Dangerous?

What Does “Authenticity” Mean in the Age of AI?

How Packaging Design Can Pack and Reflect Brand Values

Brainy Design: How the Unconscious Mind Responds to Product Packaging

Brands in the Boardroom: The Business Side of Branding

The Best Marketing Strategy Is Choosing One Tactic at a Time

The Heightened Need for C-Level Collaboration, with Peeyush Dubey, LTI

Non-Negotiables for Your Brand’s Mental Health Campaigns

Employees Would Rather Quit Than Advocate for a Brand They Don’t Believe In

Brand Strategy Spoilers: Stopping the Clock on Consumer Time Barriers

5 Myths About Social Commerce

Building Brand Loyalty in the Modern Age – A New Route to Success

Linguistic Devaluation: Why We Need a New Lexicon for Brand

Podcast Ep 7: Why Brands Need Long-Term Commitment to Building Credibility, with David Aaker

Culture, eSports, and the Beauty of an Industry in Its Infancy

Interview: A Higher (Brand) Culture, with Michael Stusser, Higher Ground

Most Brand Loyalty Is Nothing But Inertia

In Pursuit of the Idle Mind

Truth – the Anchor of Luxury

Here’s How AI Startups Can Leverage Brand Marketing

Why Are African Brands Not Going Global at Scale?

Building a Successful Brand: What Does It Mean in 2020?

The Value in Niching Down Your Brand

Interview: The True Brand Purpose, with Dion Hughes, HiBAR

Podcast Ep 12: The Plumbing & Poetry of Franchising Creativity

Wake Up and Smell the Audience

South Park MBA

Attention Brands! Don’t Leave Your Loyalty Programs Behind

Content Marketing for Regulated and Difficult Industries

How Confirmation Bias Affects Brands’ AI Future

Rock the World by Simplifying Just 7 Things

Driving Authenticity: Lessons in Brand Alignment From the Automotive Industry

How to Overcome Common Barriers to Organizational Change

What Does Effective Employer Branding Need to Do?

Confirmation Bias in Collecting and Interpreting Data

How Brand Leaders Overcome the Illusion of Customer Loyalty

Archetypes and the Future of Brand Personification

Managing for Disruption: Lessons in Building Brand Clarity

It’s All About Perspective: Why Good Writers Are Great for Brands

How CGI Can Shape More Effective Car Marketing

Carving Niches: How to Launch a Landmark Product Outside of Existing Categories

The Great Ad Ban of 2021

Are Gen Zs just Millennials with a Twist?

Why It’s Time for Brand Leaders to Get Serious About Emotion

State of the Brand: Dawn of Europe

Engineering Brands for a More Open, Resilient, and Optimistic Future

​​Brand Strategy Spoilers: What Are the Emotional Consequences of Choosing Your Brand?

Connection Through Collaboration: Brand Remix Culture and Gen Z’s Sonic Youth

Paramount Lessons from Successful Rebrands

How Successful Advertising Campaigns Changed Brands Forever

Using Dynamic Content for Employer Branding

illustration of man reflecting himself in the mirror, loop surreal concept

Why Rebrand? Or Better Yet, Why Not?