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Modern Luxury: The Evolution of a Sector, Its Market, and Its Habits
The Unique Branding Opportunity of “Live Service” Video Games
Packaging for Children and Their Time-Poor Parents
Beat the Competition by Inspiring Sports Participation, Not Perfectionism
How Identities Interface with Brands
The Future of Lifestyle Branding: The Top 5 Most Wanted
Scientific Superpower: The Importance of a Scientific Mindset in the Creative Industries
Brand Attitude – “A Sweet Solution to a Bitter Truth”
Your Purpose Statement Is Not a Tagline: Why Activation Is The Key to Business Purpose
Can Rebranding Help Shift In-House Attitudes?
Start with De-Positioning and Watch Differentiation Take Care of Itself
Walk the Talk – How Brands Lead by Example
The Pre-Purchase Fallacy: The Activation Gap That Dooms Brand Strategy
What’s the Difference Between Brand Positioning and Brand Strategy? Does It Matter?
Brands in the Boardroom II: Financial Engineering for Brands
Marketing Expert-Mode: Forging Lasting Brand Associations in eSports
A Digital Challenge for Brands: Creating A Consistent Customer Experience
Values Branding: It’s Knowing Where You Stand
Consumer Behavior in Post-Crisis Market Scenarios
Brand Tribalism: The Good, the Bad, and the Somewhere In-Between
Will the Rebrand Be Cosmetic or Holistic?
Mind Your Language: It’s Time to Get Specific About the Words You Use
Branding’s Enduring, Unhealthy Relationship with Kitsch
The Role of Empathy in Design
Engineering Brands for a More Open, Resilient, and Optimistic Future
The Evolution of the Brand Consultant: Breaking the Chains of Corporate Addiction
Will Ad Tech Replace the Modern Don Draper?
Why Your Client Still Doesn’t Understand Branding
A Matrix Framework for Measuring the Halo Effect of Brand Sponsorship
Why Your Brand Should Turn Its Marketing Budget Into an Urban Investment Fund
How to Live by Your Brand Values & Not Just Leave Them as Fancy Statements
Branding’s Perfect 10 – Genuine, Credible, Trustworthy
Scaling Beauty Innovation to Fit the Market and Make the World a Better Place
Unlocking Brand Impact: The Synergy of Storytelling and Thought Leadership
The Power of Personal: How Will Personalization, Humanization, and Empathy Factor Into the Future of Branding and Packaging?
The Future of Work: What Businesses and Brands Can Learn from Expat Culture
Why Sir Richard Branson’s Approach to Employee Progression Is the Key to Business Growth
Building Brand Empires – A Unifying Approach to Building Brand Experiences
Is Experiential Marketing Right for Your Brand?
South Park MBA
In Pursuit of the Idle Mind
A Lighter Shade of Strategy: The Happy Land Co.
Using the Power of Music to Promote Mental Health: Are Brands Listening?
Just Say No: How Negativity Can Get Positive Results
How to Create a Marketing Strategy for a Sustainable Brand
Connection Through Collaboration: Brand Remix Culture and Gen Z’s Sonic Youth
Deloitte, PwC, KPMG, and EY – Thoughts on the Big 4
When Investing in Paid Social Makes Sense
Capitalizing on Social Fragmentation – Why Luxury Matters
Succeeding in Platform-Based Marketing – Part 4: The Community Spirit
How to Win Sonic Market Share from Industry Heavyweights
Attention-Seeking & Attention-Finding – Brain Design & Brand Power
Exploding Experience Expectations – a ‘Triple Ex…Threat’?
Watch as Consumers Throw Back Corporate Curtains
REBELS AND RULERS: Interview with Viorela Marcu, Employer Branding Leader EMEA, UiPath
Values, Brand, and Culture – Your Strongest Competitive Advantage
The Best Marketing Strategy Is Choosing One Tactic at a Time
It’s Difficult to Be Different, but Necessary
On the Venn Diagram of Brand Value, Meaning and Design Must Merge
Brian Collins: The Brandingmag Interview
What Does “Authenticity” Mean in the Age of AI?
Get Real to Differentiate Your B2B Brand
Rational or Emotional Decisions in Heavy Industry—Which Is It?
The Journey Towards a More Ethical Luxury
Who Should Own a Cultural Change Project?
Why Thinking Outside of the Box Is Really About Changing the Box
The Right Way to Create Once, Publish Everywhere
Business Model Innovation – Corporate Entrepreneurship
Why Creative-Friendly Data Makes Brands More Relevant, with Bruno Bertelli, Publicis
How the PaaS Model Is Shifting Your Brand’s Focus
Brand Campaigns, Part 1: What Exactly Are They?
Uniformity and the Missed Opportunities of Branding
From Influencer to Thought Leader: Mastering the Art of Content Creation
Embrace the Sudden, the Context, and the Empathy: Learn from Cultures of Attention
Can Employer Branding Fight the Great Resignation?
Interview: How Motivation Theory Can Build Brand Loyalty, with Aline Holzwarth, Behavioral Scientist
Why Rebrand? Or Better Yet, Why Not?
Your Elevator Pitch Starts with a Strong Personal Brand
When It Comes to Marketing, Doing Something Is Always Better Than Doing Nothing
From High Street to High Tech: A Lesson for Heritage Brands
Brand Strategy Spoilers: The Raw Instinct to Win
Restaurant with Rooms – Tangible & Sensory Luxury
Beyond the Hype: What Matters in Brand Identity Design
Podcast Ep 2: What Are the Value Drivers of Digital Business Models?