Back to homepage

Rational or Emotional Decisions in Heavy Industry—Which Is It?

Purpose Is a Spectrum – Where Does Your Company Fall?

Purpose: Heart of a Brand, Root of a Rebrand

Writing Is Much Too Important to Be Left to Copywriters

Packaging for Children and Their Time-Poor Parents

Creating Brand Connections That Are Culturally Relevant

Startup Brand Perception: Insights Inspired by Hidden Gem Restaurants

Branding Nowadays: Keeping Up with Technology and Putting People First, with Rodrigo Samwell, ESL Gaming

Podcast Ep 7: Why Brands Need Long-Term Commitment to Building Credibility, with David Aaker

Distinctive Brand Assets with Essence and Where to Find Them

Brand Press: Turn Your Brand Narrative into a More Relevant Story

China and Global Innovation: Considerations from the Automotive Industry

Using Dynamic Content for Employer Branding

Beloved British Brands: Yesterday and Tomorrow

Consumer Behavior in Post-Crisis Market Scenarios

Why Brands Matter

The Best Brands Don’t Prescribe Behavior, They Create ‘Permission’

Branding’s Perfect 10 – Less Branding

Brand Strategy Spoilers: Getting Beyond the B.S. of ‘Experience’

Don’t Panic! Interview: Director of Marketing & Brand Strategy at Aston Martin, Gerhard Fourie

Unveiling the Interplay between Brand Identity and Product Quality for Startups

Heritage, Identity, and the New Rural Aesthetic

Earcons and Love-Notes: The New Age of Sonic Branding

Harnessing Brand Identity in Digital Marketing Campaigns

Interview: Guiding Creativity, with Charlotte Williams & Philip Thomas, Cannes Lions

The New Sound of Opportunity: What AI Voice Branding Means for You

Brand Ontology: A Coherent Strategy for the Polycene Era

​​Brand Strategy Spoilers: What Are the Emotional Consequences of Choosing Your Brand?

Ancient hand print mysterious on stone wall in Tham Muang On cave at limestone mountain situated of Mae On for thai people and foreign travelers travel visit in San Kamphaeng at Chiang Mai, Thailand

Brand Campaigns, Part 2: Where Did They Come From?

Podcast Ep 4: Can Brands Grow Through Loyalty? What Does the Research Say?

The Evolution of the Brand Consultant: From Generation to (Re)Generation

Brands and Emotional Dishonesty

Brainy Design: How the Unconscious Mind Responds to Product Packaging

Branding’s Perfect 10 Series

Electric Branding – Portfolio Strategies and Architecture of EVs

Intercultural Thinking: Changing and Adapting to New Cultures

Content Marketing During and After a Global Crisis

Brand Identity Is About Two Things (and Two Things Only)

Widening the Aperture: The Need for Divergent Thinking

When It Comes To AI Creativity, We Have Nothing To Fear But Fear Itself

Why Startups Should Think Branding First

Archetypes and the Future of Brand Personification

Brands and the Art of Soft Power – Using the Tools of Diplomacy to Build Better Brands

Carving Niches: How to Launch a Landmark Product Outside of Existing Categories

When Brands Should Shut Up – A Study on Brand Activism

Branding’s Perfect 10 – Unique Brand Architecture

A Bit More Lurpak-y, Please – Open Letter to Dan & Ray

ROI vs ROAS: Which Is the Better Metric for Digital Advertisers?

For Conscious Generations, Will Luxury Brands Become Irrelevant?

Saying It Right, and Saying It Best

The Dangers of Rebranding – Why You Should Think Twice

Interview: A Design Retrospective, with Sue Daun, ECD, Interbrand

Branding’s Perfect 10 – The Future of Brand

Personal Branding And Careers – Time To Get Digital

The Mechanics of Neurobranding: Brand Strategy That Starts In the Feels

How the Lessons from Lockdown Will Shape the Future of Hybrid Events

Brand Strategy Spoilers: People Decide on Cost, Not Price

Solidarity Is Not for Sale

The Future of Work: What Businesses and Brands Can Learn from Expat Culture

Can Brands Contribute Their Share to Happiness?

What Is the Future of Brand Guidelines?

Human fingers coming out of a digital image portraying depictions of robots and people, and typing on a computer keyboard.

Humanity in Branding: Is AI Driving or Hindering Your Customers’ Trust?

Interview: Brand Valuation & Measurement Standards, with Susan Avarde, Brandometry

illustration of man reflecting himself in the mirror, loop surreal concept

Why Rebrand? Or Better Yet, Why Not?

Startup Storytelling: The Cons of Oversharing Outweigh the Pros

Business, Brands & The Dark Art of Big Data

Heritage Branding: Digitizing the Family Heirlooms

Brands & Natural Rhythms – Summer

In Pursuit of the Idle Mind

ESG as a Brand Insurance Policy for Private Companies

The Strategy of Hope: A Requisite Guide for Post-Crisis Relevancy

As the World Fell Silent, What Noise Should Brands Fill It with Again?

The Psychology Behind Your Brand: How Customers See You

Apple iMac G3 computer from 1998 in original Indigo blue color. Retro computer with keyboard and mouse isolated on beige background

Brand Campaigns, Part 5.1: Thinking Different about Apple’s “Think Different” Campaign

Why Focus Is Essential for Effective Branding and Marketing

Marketing Isn’t Evil: Brand for Good

When It Comes to Clients, the Best Education Is Inspiration

Going Tonal: Has Brand Tone Become Monotone?

Market Research for Success, Purpose, and Connection

Does Where You Place Your HQ Affect Your Brand?

Brand Engagement Flourishes Only When Understanding the Audience’s Culture

The Most Consistent Aspect of a Brand Is Consistency

Interview: Why Brands Should Become More Emotionally Intelligent, with Kevin Allen

Succeeding in Platform-Based Marketing – Part 3: What Is Unique to Each Platform?