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What the Recent Run of Acquisitions Tells Us About an Evolving Games Industry

Why a Brand Platform Should Be Your Next Big Idea

Brand Relevance Evolution in Fashion – Attract and Engage with New Generations

Paramount Lessons from Successful Rebrands

Human fingers coming out of a digital image portraying depictions of robots and people, and typing on a computer keyboard.

Humanity in Branding: Is AI Driving or Hindering Your Customers’ Trust?

Building Your Brand Shouldn’t Come First: An Interview with Rachel Wentzel, Adidas

What Is the Future of Brand Guidelines?

Electric Branding – Portfolio Strategies and Architecture of EVs

On Trend: Fashion that Resonates with Young People

Keeping the Creative Flame Burning Bright

On the Venn Diagram of Brand Value, Meaning and Design Must Merge

Character Building: The Untapped Power of Brand Icons

Is 2022 the Year of the Sonic Boom?

The Global Leader’s Approach to Brand Management

Turn Internal Business Priorities into External Brand Experiences

How Strong Brands Embrace Emotional Insight to Drive Growth

The Effect of Leadership on Brand Legacy

Packaging for Children and Their Time-Poor Parents

The Cool Kids Strategy: Your Brand Is Who You Associate With

Why Structure Can Be the Basis for Creativity

Don’t Panic! Interview: Founder & CEO of The Phluid Project, Rob Smith

The Evolution of the Brand Consultant: Breaking the Chains of Corporate Addiction

Dear Brands, Give Me Less, Take Longer, and Charge More

How Cultural Intelligence Can Help Debias Big Data and Data Research

Why Marketers and Designers Need to Work Together on Co-Creation

How Can Businesses Use Design Thinking to Redefine Company Culture?

How the PaaS Model Is Shifting Your Brand’s Focus

The Rise of the Deadebrities

If You Don’t Tell Your Story, Someone Else Will

Unscientifically Helpful: The Jungian Archetypes in Brand Positioning

Leading in a Downturn

Leadership concept, yellow leader plane leading black planes, on black background with empty copy space on right side. 3D Rendering

Consumer Insight Makes for a Uniquely Influential CMO

Why It’s Important for D2C Brands to Track Brand Awareness

Why Sir Richard Branson’s Approach to Employee Progression Is the Key to Business Growth

When It Comes to Clients, the Best Education Is Inspiration

The Great Ad Ban of 2021

How Curiosity Will Strengthen Your Brand Leadership

Will the Rebrand Be Cosmetic or Holistic?

The Power of Data Visualization in Finding Insights

The Decalogue of Building Brand Loyalty

Blanding: Untangling the nuanced knot of brand design

If You Want to Be a Purpose Brand, Start from the Inside Out

That One Heart Melter: For the Love of Brands!

Brand Strategy Spoilers: Is “Social” the Most Misunderstood Word in Marketing?

Premiumisation: What Is It? What Isn’t It? When to Do It, and When Not To

Archetypes and the Future of Brand Personification

Forget Disruption, It’s Time to Stop Interrupting Culture and Join In

Seeking Sustainability, Finding True Brand Mission

5 Myths About Social Commerce

Sustainability Challenges and Why It’s Time to Put Marketing in Second Place

Dear B2B CEO, Your Brand Is Vital to Your Bottom Line

Beloved British Brands: Yesterday and Tomorrow

When Brands Should Shut Up – A Study on Brand Activism

Build Your Brand Strategy with Big Data

Exclusive: The Impact of Social Shifts on Branding & Communications – Glocalities

What Would Your Brand Sound like as a Voice? A Conversation with Phoebe Ohayon

The Post-Pandemic Consumer: Changes in Sentiment, Shopping Habits, and Lifestyle

Growth Path to Iconic Status

Irreplaceable Brands: Who Would We Miss if They Were No Longer Around?

Brand Stretch: When, Why, and How?

The Dynamics of Brand Ownership: How Brands and Customers Co-Create Value

Purpose: Heart of a Brand, Root of a Rebrand

Supercharge Your Social Media with Sentiment Analysis

Purposeful SME Brand Management: Optimize Your Brand to Fit Customer Expectations

The Year the Green Lion Roared in Cannes

Attention-Seeking & Attention-Finding – Brain Design & Brand Power

What the Arts & Culture Industry Needs Now Are Interesting Brands

How B2B CMOs Can Make the Business Case for Branding

The Heightened Need for C-Level Collaboration, with Peeyush Dubey, LTI

Brand Trust Is a Goal, Not a Message

Rock the World by Simplifying Just 7 Things

How Purpose Champions Deliver When it Comes to ESG

Belief – Key to Winning Clients

Brand Narratives: A Story of You and Them

Succeeding in Platform-Based Marketing – Part 6: Content

The D2C Bazaar Is Open: Product Owners and Manufacturers Rewrite the Rules

Solid Branding Means Niching for a Person, Not a Market

The Sound of Social – Why Brands Need to Consider How They Sound to Join the Club(house)

Succeeding in Platform-Based Marketing – Part 2: What Does the New Media Landscape Look Like?

What Is Hyper-Localization and Why Is It Crucial for Global eCommerce Brands?

For Many Brands, Inclusivity Isn’t Always the Path of Least Resistance

Confirmation Bias in Collecting and Interpreting Data

Don’t Panic! Interview: July’s Co-Founders, Erik Rauterkus and Muhammad Saigol

Values Open the Door for Talent