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Geographical Imaging as a Brand Name Strategy for the Digital Age
Interview: Sonic Branding in Automotive, with Marijn Roozemond, MassiveMusic
The End of the Inconspicuous Purple Cow
The Year the Green Lion Roared in Cannes
In Luxury, Truth and Fantasy Will Set You Free
Great Brand Positioning Needs Passionate Entrepreneurs
A Powerful Brand Story Doesn’t Crumble Under Pressure
Ask Not What Your Community Can Do for You…
Succeeding in Platform-Based Marketing – Part 6: Content
Beloved British Brands: Yesterday and Tomorrow
For Leading Brands, Discomfort Is an Economic Imperative
Advanced Analytics for Data-Driven Decision-Making for Business
Branding Strategy for an Adaptable Future
Personal Brand Narratives: From Self-Assessment to Strategic Content
A Matrix Framework for Measuring the Halo Effect of Brand Sponsorship
Gen Z Takes It to the Bank: Can Brands Get It Right?
In a Fraught World, Empathy Is the Most Critical Factor for Marketing Success
Unlocking the Spell of Instagram: Social Theory for Modern Brand Building
Interview: The Way to Human-Oriented Enterprise, with Dr. Bruno Cignacco
After Clooney, Ronaldo, and Selena? The Next Challenge for Brands and Celebrities
Podcast Ep 12: The Plumbing & Poetry of Franchising Creativity
Values, Brand, and Culture – Your Strongest Competitive Advantage
Why Culture Doesn’t Eat Strategy for Breakfast
The Dynamics of Brand Ownership: How Brands and Customers Co-Create Value
What Ryanair Can Teach Us About Brand Love
Scaling Beauty Innovation to Fit the Market and Make the World a Better Place
Marketing Isn’t Evil: Brand for Good
Branding’s Enduring, Unhealthy Relationship with Kitsch
How B2B CMOs Can Use Brand as a Change Agent
The ‘Made In’ Equity – Provenance and the New World Order
Hindsight on 2021
How to Build Social Media Audience Behavior Reports Without a Fortune 500 Budget
Dear B2B CEO, Your Brand Is Vital to Your Bottom Line
Interview: Republica of Great Advertising, with Pedro Prado, Leo Burnett Tailor Made
Building a Successful Brand: What Does It Mean in 2020?
Digital Advertising Is Overwhelming. Where to Look Next?
The Power of Data Visualization in Finding Insights
Turning Employees & Suppliers into Advocates – The Brand Community Way
Brand Attitude – “A Sweet Solution to a Bitter Truth”
Exclusive: The Impact of Social Shifts on Branding & Communications – Glocalities
No Short-Term Fixes: Innovative Brands Plan Beyond Crisis
Brand Elements on a Website: A Story that Converts
For Millennials, How Can Big Brands Act Small?
The Future of Work: What Businesses and Brands Can Learn from Expat Culture
A Bit More Lurpak-y, Please – Open Letter to Dan & Ray
Growth Path to Iconic Status
How to Get the Biggest Squeeze Out of Your Brand Film
Interview: Mind the (Purpose) Gap, with Scott Goodson & Chip Walker, StrawberryFrog
How Brands Win With Emotional Intelligence and Sound
Myth Busters: On the Relevance of Influential Bloggers
The Journey of a Brand Narrative: Sometimes the Best Stories Begin with One Step
Why It’s Time for Brand Leaders to Get Serious About Emotion
Writing Is Much Too Important to Be Left to Copywriters
From Self-Doubt to Self-Belief – Conquer Your Creative Mind
During Crisis and Beyond: Human Relations Management
Branding’s Perfect 10 – The Future of Brand
What’s Your Unique Selling Point?
Creative Data Science – How to Out-Think the Machine
The Post-Pandemic Consumer: Changes in Sentiment, Shopping Habits, and Lifestyle
De-positioning Mastery: Solving the Hero Pain Point
Character Building: The Untapped Power of Brand Icons
Building Brand Trust With Millennials
Social Audio Branding – Setting the Stage for Sound Strategy
Sound: The Science of the Forgotten Sense, with Prof. Dr. Daniel Müllensiefen, Goldsmiths
When It Comes to Ideation, Bigger Doesn’t Mean Better
Is Big Data Putting an End to Creativity in Marketing?
Brands, Managers, and Consumers – A Question of Ownership
The Power of Influence: Working with Content Creators Who Offer Emotional Engagement
Branding’s Perfect 10 – Absolute Marketing
Brand Campaigns, Part 4: Why and When Should You Use Them?
Is the Automotive Industry Ready for Sonic Brand Expression?
The Principles of Gamification
Dear Brands, Give Me Less, Take Longer, and Charge More
Interview: The Importance of Brand in B2B, with Michelle Leyden Li, GlobalFoundries
Brands & Natural Rhythms – Summer
State of the Brand: Luminaries of Asia
Interview: A Design Retrospective, with Sue Daun, ECD, Interbrand
Why Brand? First of All, You Have No Choice.
Using Dynamic Content for Employer Branding
Why Accessibility Is the Key to Actionable Strategy
Podcast Ep 2: What Are the Value Drivers of Digital Business Models?
Businesses Versus Brands – Beyond the Transaction
Creative Leaders Call for More Transparency – The Roundtable #40
Fortune 500 Companies and Social Media: What Makes Their Campaigns so Successful?