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Brand Relevance: How to Successfully Connect With Your Customers

Next Marketing Challenges in Brand Communication

Values Open the Door for Talent

On Trend: Fashion that Resonates with Young People

How Brands Can Speak with Authenticity Across Cultures

How the Lessons from Lockdown Will Shape the Future of Hybrid Events

Interview: Mapping the Road to Loyalty, with Michal Szaniecki, SEAT

Made for Me — 3 Ways Brands Can Achieve Successful Personalization

Build Your Brand the Fabergé Way

The New Meaning of Customer Relations

Delivering Trust with Empathy – Where Next for Financial Brands?

Creative Automation: How & When to Use It

The Journey Towards a More Ethical Luxury

Succeeding in Platform-Based Marketing – Part 6: Content

Turning Employees & Suppliers into Advocates – The Brand Community Way

Interview: Dystopia of No Authenticity, with Ian Humphris, Nokamo

Scientific Superpower: The Importance of a Scientific Mindset in the Creative Industries

Hand peels masking tape away from painted yellow wall.

Brand Is the Way to Unstick a Stuck Purpose—Here’s How

The Strategy of Hope: A Requisite Guide for Post-Crisis Relevancy

Are You Jonathan Van Ness or Dolly Parton? Why Brands Should Think About Their Celebrity Persona

Interview: Data & Brands in the New Decade, with Emma Chiu, Wunderman Thompson Intelligence

The Intersection of Digital and Brand

‘Stick to Your Stand’: A Mayo Brand Demonstrates

Don’t Panic! Interview: July’s Co-Founders, Erik Rauterkus and Muhammad Saigol

How the PaaS Model Is Shifting Your Brand’s Focus

How Brands Can Create ‘Gravitational Pull’, Attracting Customers into Their Orbit

A Matrix Framework for Measuring the Halo Effect of Brand Sponsorship

Brand Loyal vs. Price Loyal: How Customers Perceive Brand Value

How It Should Be Done — Human-Centered Design

Is Style Over Substance Eroding Brand Value?

Creative Leaders Call for More Transparency – The Roundtable #40

Interview: The True Brand Purpose, with Dion Hughes, HiBAR

Podcast Ep 8: What Is Foresight and What Is Its Function for the Brand?

Here, Lick This! Thoughts on New Flavor-Creating Tech

From Murders to Marketing: The Rise of Podcasting for Brands

What Is the Power of a Mass-Niche Brand Positioning?

Why Yesterday’s Consumer Insights Are No Longer Enough

De-Positioning: The Secret Brand Strategy Apple and Starbucks Won’t Tell You About

REBELS AND RULERS: Interview with Shade Vaughn, Chief Marketing Officer, Capgemini

How Can Organizations Understand the Bottom-Line Impact of Brand?

Is Blockchain Branding’s Biggest Challenge?

Keeping the Creative Flame Burning Bright

Purposeful SME Brand Management: Optimize Your Brand to Fit Customer Expectations

How to Be a Purpose Champion

What Companies Need to Know When Building Millennial Brand Relevance

Skepticism in Motion: Are You Thinking About Investing Time and Money in AI?

Two Critical New Rules for Successfully Managing a Corporate Brand

Scaling Beauty Innovation to Fit the Market and Make the World a Better Place

Embracing Diversity Should Be Best Practice, Not Just a Hot Trend

Why Personal Branding Is Driving an Exciting Opportunity for Brands Online

The End of 3rd Party Cookies Is a Brand Opportunity

Logo Renaissance – An Essential Part of Brand Experience

Brand Strategy Spoilers: Getting Beyond the B.S. of ‘Experience’

Why Digital Experience Needs to Go Beyond Data and Champion Creativity

The Role of Empathy in Design

What Can Brand Identity Give Me That I Didn’t Have Before?

The Ins and Outs of the Brand Funnel

Online Marketplaces: Is the Hassle Worth the Hype?

Do Sonic Logos Actually Work?

Ignite Your Founder Mindset to Build Your Brand

Watch as Consumers Throw Back Corporate Curtains

The Decalogue of Building Brand Loyalty

Deepfake Dystopia: Is Bruce Willis’ Sale of His Image Rights a Risk to Reality?

Emotional Connection in B2B Communication: A Missing Ingredient?

Branding’s Perfect 10 – Unique Brand Architecture

Interview: The Brick-and-Cannabis Business, with Drummond Munro, Superette

If You Don’t Tell Your Story, Someone Else Will

Big Picture, Small Payoff: Why Marketers Shouldn’t Rely on Industry Insights

Values, Brand, and Culture – Your Strongest Competitive Advantage

H&M’s Greenwashing: Short-Sighted and Unethical

For Leading Brands, Discomfort Is an Economic Imperative

How to Overcome the Challenges of Multilingual Branding

Start with De-Positioning and Watch Differentiation Take Care of Itself

Are Gen Zs just Millennials with a Twist?

Succeeding in Platform-Based Marketing – Part 2: What Does the New Media Landscape Look Like?

Brands & Natural Rhythms – Summer

Branding in 2021: Reality Check

Our Lives, Our Livelihoods, and the Role That Brands Play

That One Heart Melter: For the Love of Brands!

The Resizing of Retail

The First Law of Content Marketing: Help Me Help You

China and Global Innovation: Considerations from the Automotive Industry

Forget Disruption, It’s Time to Stop Interrupting Culture and Join In

Branded Sentiments: ABSURDGASM—When Nonsense Branding Hits Right