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Interview: Reshaping an Industry, with Patrick Bewley, Duchateau
Branded Tech Is a Game-Changer for the Auto Industry
Brand Tonality, Part 1: What Is It?
AI in the Age of Spiritual Brands – Creative Singularity
Byron Sharp – Brand Purpose and the Tyranny of the Majority
Don’t Panic! Interview: Director of Marketing & Brand Strategy at Aston Martin, Gerhard Fourie
Brian Collins: The Brandingmag Interview
Your Elevator Pitch Starts with a Strong Personal Brand
The Luxury of Less: What Is the Future We Are Creating?
Interview: The Brick-and-Cannabis Business, with Drummond Munro, Superette
That Client with the Biker’s Jacket: A Brand with Influence
What’s a Thought Leader? And Why Is Everyone Becoming One?
Marketing Needs Less Equality
Nation-Branding Soft Power: The Case of Brand China
Branding’s Perfect 10 – Absolute Marketing
Brands of Paradise: Welcome to the Age of Salience
Brand Equity: A Strategic Pillar for Competitive Advantage in Luxury Markets
Brands in the Boardroom: The Business Side of Branding
Belief – Key to Winning Clients
Will Working from Home Damage Brand Culture?
An Immersive Point of Sale Finds New Importance in Post-Pandemic Retail
How to Appeal to Your Customer Base
The Value in Niching Down Your Brand
What’s Your Unique Selling Point?
Creative Data Science – How to Out-Think the Machine
Will the Rebrand Be Cosmetic or Holistic?
Unveiling the Interplay between Brand Identity and Product Quality for Startups
Podcast Ep 13 | Business-to-Human: Keeping People at the Heart of Tech Branding
The Future of Work: What Businesses and Brands Can Learn from Expat Culture
Succeeding in Platform-Based Marketing – Part 6: Content
Succeeding in Platform-Based Marketing – Part 5: Where There Is Community, There Is Economy
Packaging Design – Judging a Book Beyond Its Cover
Brand Characters Are Building Emotional Connections in B2B
Web3 Is Coming – What Does It Mean for Brands?
Archetypes and the Future of Brand Personification
It’s Time to Build Better Brand Narratives
What Ryanair Can Teach Us About Brand Love
The Marvelous Middle: Meet the Spider in the Web of Brand Building
How to Pitch Digital Branding Campaigns in the Post-Mad-Men Era
Brand Campaigns, Part 4: Why and When Should You Use Them?
Branding’s Perfect 10 – The PR Afterthought
Market Research vs. Consulting: Which Is the Ideal Approach?
Car Buying and the Measure of a Corporate Brand
Live the Experience and Feel the Brand
Podcast Ep 5: How to Increase Market Share – The Case of Decommoditizing the Potato
How CMOs Can Benefit from Innovative Technology and AI to Source Suppliers
Heritage, Identity, and the New Rural Aesthetic
Why Sound Is Surpassing Visuals and Celebrities, with Bjorn Thorleifsson, amp
The Business of Scenting and the Scenting of Brands: A Rebrand Short Story
How Brands Can Squeeze More ROI From Big Data
How to Create a Marketing Strategy for a Sustainable Brand
Audio Branding to the Rescue for Cause Marketing
Logo Renaissance – An Essential Part of Brand Experience
How to Build Brand Awareness Using Customer Support
Understanding and Dealing with Stress in the Design Industry
Why Am I Rebranding?
Linguistic Devaluation: Why We Need a New Lexicon for Brand
That One Heart Melter: For the Love of Brands!
Brands Have Power to Bring the Grieving Back to Life
On Trend: Fashion that Resonates with Young People
How to Get Multiple Clients to Agree on Brand Identity
It’s the End of Brand Value as We Know It (And I Feel Fine)
What Is the Future of Brand Guidelines?
Branding’s Perfect 10 Series
Three Chords and the Truth: Brand Narratives and the Three Filter Test
Why Your Brand Should Turn Its Marketing Budget Into an Urban Investment Fund
The ‘Made In’ Equity – Provenance and the New World Order
The World’s Most Powerful Branding Begins at One, Magical Intersection
Next Marketing Challenges in Brand Communication
Scientific Superpower: The Importance of a Scientific Mindset in the Creative Industries
Nostalgia Branding: Bridging the Past and the Future
Succeeding in Platform-Based Marketing – Part 4: The Community Spirit
Why Marketers and Designers Need to Work Together on Co-Creation
How Cultural Intelligence Can Help Debias Big Data and Data Research
Brand Strategy Spoilers: What Are the Emotional Consequences of Choosing Your Brand?
What’s the Secret to the Optimal Omnichannel Approach? It’s Really About One Thing
Signals, Symbols, Support, and Skills: Creating a Brand-Led Employee Experience
The End of the Inconspicuous Purple Cow
Design, Brand, Innovation
The Psychology Behind Your Brand: How Customers See You
How to Live by Your Brand Values & Not Just Leave Them as Fancy Statements
What Does Effective Employer Branding Need to Do?
Succeeding in Platform-Based Marketing – Part 1: What’s Going On?
Skepticism in Motion: Are You Thinking About Investing Time and Money in AI?