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Geographical Imaging as a Brand Name Strategy for the Digital Age
Gillette Tries It Again, But Will It Get Its Purpose Bang for Its Marketing Buck?
The Business of Scenting and the Scenting of Brands: A Rebrand Short Story
Branded Sentiments: ABSURDGASM—When Nonsense Branding Hits Right
Luxurious Brands Are Still on Mute
Brand Entertainment: From Product Placement to Product Protagonist
It’s Alright AI (I’m Only Bleeding)
Understanding the Role of Brand Marketing in Corporate Sustainability
Purpose Should Be a Business Imperative, Not an Agency Awards Strategy
Winning Over Stakeholders in the Case for Employer Branding
Interview: The Brick-and-Cannabis Business, with Drummond Munro, Superette
The Unique Branding Opportunity of “Live Service” Video Games
Why Linear Storytelling Is Flatlining—and What to Do About It
Brands Across Borders: Language & Localization
Market Research for Success, Purpose, and Connection
Brands Don’t Lose That Human Touch – Time to Get Creative
Public or Private: How to Toe the Line in Today’s Reality T.V. World
Logo Renaissance – An Essential Part of Brand Experience
The End of 3rd Party Cookies Is a Brand Opportunity
Web Series Are Amazing and You Should Be Making One
Generic Creativity Might Be Your New Customer Touchpoint
Distinctive Brand Assets with Essence and Where to Find Them
What We Learned from Making Consumer Experiences with Major Brands
Why ROI Is Detrimental to B2B Branding
Branding’s Perfect 10 – The Hearts and Minds
Brand Campaigns, Part 4: Why and When Should You Use Them?
What Can Brand Identity Give Me That I Didn’t Have Before?
What Ryanair Can Teach Us About Brand Love
Knowing What Should Change and What Should Never Change
Brands as Cultural, Moral & Political Leaders: New Responsibilities & Opportunities
Heritage Branding: Digitizing the Family Heirlooms
Brand Campaigns, Part 5.3: Did Apple’s Brand Advertising Lead to Brand Growth?
How CMOs Can Benefit from Innovative Technology and AI to Source Suppliers
Unveiling the Interplay between Brand Identity and Product Quality for Startups
Developing a New Marketing Strategy? Remember, It’s about Humans
Dear B2B CEO, Your Brand Is Vital to Your Bottom Line
Brand Story: How a Brand Lives and Breathes in Culture
Branding Belongs to the Brain, Not the Algorithm
How Brands Create an Emotional Connection with Their Customers
When It Comes to Ideation, Bigger Doesn’t Mean Better
What’s Your Unique Selling Point?
Wanna Talk About Purpose? First, Let’s Talk About Profit
The Resizing of Retail
Will Ad Tech Replace the Modern Don Draper?
What Is Hyper-Localization and Why Is It Crucial for Global eCommerce Brands?
The New Sound of Opportunity: What AI Voice Branding Means for You
Brands and the Art of Soft Power – Using the Tools of Diplomacy to Build Better Brands
Culture, eSports, and the Beauty of an Industry in Its Infancy
Find Some Space, Free Your Mind – An Introduction to Creative Wellness
On Trend: Fashion that Resonates with Young People
Gen Z Takes It to the Bank: Can Brands Get It Right?
Confirmation Bias in Collecting and Interpreting Data
If You Want to Be a Purpose Brand, Start from the Inside Out
All About Play – How Brands Can Truly Leverage the Metaverse
From Murders to Marketing: The Rise of Podcasting for Brands
How Brand Leaders Overcome the Illusion of Customer Loyalty
Brands and Emotional Dishonesty
Brand Campaigns, Part 3: How Does Brand Advertising Work?
Exclusive Interview with Philip Kotler, Distinguished Prof. of International Marketing
The Right Way to Create Once, Publish Everywhere
Packaging for Children and Their Time-Poor Parents
Start with De-Positioning and Watch Differentiation Take Care of Itself
The Role of the Logo in the Third Age of Branding
Brand Tonality, Part 1: What Is It?
China and Global Innovation: Considerations from the Automotive Industry
Why You Should Consider The Sensory Side of Brand Representation
The Importance of Form and Content
Driving Authenticity: Lessons in Brand Alignment From the Automotive Industry
When Investing in Paid Social Makes Sense
Who Cares If Beautiful Brand Design Doesn’t Create Change?
Augmented Reality-Check – Is the Metaverse the New Meta?
Marketing Expert-Mode: Forging Lasting Brand Associations in eSports
The Semiotics of Brand Building
How Can Businesses Use Design Thinking to Redefine Company Culture?
Two Critical New Rules for Successfully Managing a Corporate Brand
The Role of Empathy in Design
What Does “Authenticity” Mean in the Age of AI?
Interview: The Way to Human-Oriented Enterprise, with Dr. Bruno Cignacco
How B2B CMOs Can Use Brand as a Change Agent
Brands & Natural Rhythms – Spring
Saying It Right, and Saying It Best
Is Blockchain Branding’s Biggest Challenge?
Do Sonic Logos Actually Work?
Sound: The Science of the Forgotten Sense, with Prof. Dr. Daniel Müllensiefen, Goldsmiths