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Moving from Brand Positioning to Brands Taking a Position

Celebrity Endorsement in Technology Still Requires Innovation to Succeed

When It Comes to Marketing, Doing Something Is Always Better Than Doing Nothing

Brand Collaboration & the Art of the Conceptual Land Grab

Podcast Ep 6: How to Data-Drive Your Way to Customers’ Hearts

Truth Matters: How to Appeal to Savvy Gen Z Shoppers

Social Value Equation: Where Social Media Offers the Most Value

How CGI Can Shape More Effective Car Marketing

Brands in the Boardroom: The Business Side of Branding

Upbranding: Your Product — but Better

Brand Strategy Spoilers: Is “Social” the Most Misunderstood Word in Marketing?

It’s Difficult to Be Different, but Necessary

What the Arts & Culture Industry Needs Now Are Interesting Brands

Branding Lessons From the Himalayas: How to Connect with Complete Strangers

Delivering Trust with Empathy – Where Next for Financial Brands?

The Natural Laws of Branding, Part 1: Sensationalism

The Journey of a Brand Narrative: Sometimes the Best Stories Begin with One Step

Tesla’s Bitcoin Dump: A Case of Brand Purpose Misalignment

Electric Branding – Portfolio Strategies and Architecture of EVs

De-Positioning: The Secret Brand Strategy Apple and Starbucks Won’t Tell You About

What Ryanair Can Teach Us About Brand Love

How CMOs Can Benefit from Innovative Technology and AI to Source Suppliers

Branding’s Perfect 10 – Strategy of the Imperfect

Stick or Twist: Should Brands Cut Their Founders Loose?

Branding Through Online Experience

The Term “Brand” Has a Branding Problem

Big Brand Ideas Start in Small Places

How to Use Storytelling and Data to Attract the Travel Audience

Why It’s Time for Brand Leaders to Get Serious About Emotion

How Brands Can Speak with Authenticity Across Cultures

If You Don’t Tell Your Story, Someone Else Will

When It Comes To AI Creativity, We Have Nothing To Fear But Fear Itself

Brand: Most Want to Stand Out, But Is There an Argument for Blending In?

The Post-Pandemic Consumer: Changes in Sentiment, Shopping Habits, and Lifestyle

[Research] Measure the Subconscious Impact of Music on Your Brand and Transform Marketing Effectiveness

Don’t Panic! Interview: The New York Times’ Head of Audience and Brand, David Rubin

How Tomorrow’s Pack Could Be Made Truly Recyclable (Quality & Cost)

A Digital Challenge for Brands: Creating A Consistent Customer Experience

For Many Brands, Inclusivity Isn’t Always the Path of Least Resistance

Giving Kaspersky New Tools to Build a Safer World

Writing Is Much Too Important to Be Left to Copywriters

What Is Branding and Why Is It Important for Your Business?

What Is Hyper-Localization and Why Is It Crucial for Global eCommerce Brands?

Watch as Consumers Throw Back Corporate Curtains

Brand Experience During Crisis Recovery: The 5-Senses Approach

Interview with Stacey Trunnell, Brand Strategy Director, Cactus

How Cultural Intelligence Can Help Debias Big Data and Data Research

Branding in 2021: Reality Check

Values Open the Door for Talent

What We Learned from Making Consumer Experiences with Major Brands

Brands Don’t Lose That Human Touch – Time to Get Creative

abstract, background, power ranger, bts, k-pop, doraemon, dora, one peace, luffy, naruto, upin ipin, sopo jarwo, netflix, desney

Disconnected Sound in the License-Obsessed Land of High Fashion

A Better Future, Part 1 – Socially Conscious Advertising

5 Myths About Social Commerce

Cannes Lions: Once Again, Creativity Demands Its Rightful Place in the World

Selling Fun – How Viral Content Boosts Startup Marketing Strategy

Archetypes and the Future of Brand Personification

Your Brand’s Mission and Purpose Are Not Created Equal

Solid Branding Means Niching for a Person, Not a Market

Breaking Rules to Tell True Stories: A Conversation with Filmmaker Emma Branderhorst

Byron Sharp – Brand Purpose and the Tyranny of the Majority

Interview: Sonic Branding in Automotive, with Marijn Roozemond, MassiveMusic

Developing Intuition to Tell a Brand Story Data Can’t

What Is Wrong with Advertising in Three Promoted Tweets

Market & Innovate with Data-Driven Personas, with Jay Steere, ex-Timberland

Embrace the Sudden, the Context, and the Empathy: Learn from Cultures of Attention

For Conscious Generations, Will Luxury Brands Become Irrelevant?

Branded Films Build Empires: Inspire Unparalleled Brand Loyalty with Your Phone and a $40 Mic

The Role of the Logo in the Third Age of Branding

If You Want to Be a Purpose Brand, Start from the Inside Out

Painting of a man scratching his head while looking into a large green maze.

Why Brands Are Missing the Purpose Mark in a Crisis-Driven World

For Leading Brands, Discomfort Is an Economic Imperative

Purpose Is a Spectrum – Where Does Your Company Fall?

The Secret Sauce of Iconicity for Brands, Products, and People

Five Underplayed Opportunities to Accelerate DTC Brand Growth

Central Europe – Sustainable Fashion’s Hidden Region

The Long-Term Effect of the Pandemic’s Upheaval on Values, Communication, and Branding

‘Stick to Your Stand’: A Mayo Brand Demonstrates

Is Branding Necessary in the World of Healthcare?

How to Use Brand Tracking to Scale Your Business

Hand peels masking tape away from painted yellow wall.

Brand Is the Way to Unstick a Stuck Purpose—Here’s How

FMCG Brands Taking the Fight to Climate Change

Sonic Branding — What Do These Two Words Really Mean?

Branding’s Perfect 10 – Less Branding