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How We Assess Industrial Brands (It’s Not Rationally)

What Is Hyper-Localization and Why Is It Crucial for Global eCommerce Brands?

Is It Possible to Grow Your Business in the Midst of a Pandemic?

Designers, Do You Know What You’re Worth?

How AR Helps Brands Emotionally Connect with Immersed Consumers

How CGI Can Shape More Effective Car Marketing

Just Say No: How Negativity Can Get Positive Results

Distinctive Brand Assets with Essence and Where to Find Them

Using Digital Marketing to Move the Needle on Nonprofit Fundraising

The 3 P’s Brands Must Embrace: People, Purpose, Participation

The Stochastic Parrot: Where Knowing and Predicting Diverge

It’s Difficult to Be Different, but Necessary

Uniformity and the Missed Opportunities of Branding

Brand Tribalism: The Good, the Bad, and the Somewhere In-Between

Country as a Brand – The Case of Slovenia

Timeless by Design: How Financial Services Brands Earn Trust Across Decades

Brand Tonality, Part 4: How to Actually Nail It

Most Brand Loyalty Is Nothing But Inertia

EQ Quotient: Emotional Engagement in Building Brand Loyalty

Content for Today and Tomorrow: Theme-Driven vs. Campaign-Driven

Build Adaptive Marketing Strategies with the Psychographic Branding Method

The Principles of Gamification

Confirmation Bias in Collecting and Interpreting Data

Brand Relevance: How to Successfully Connect With Your Customers

Battle of the Brands – Virgin Media vs O2

Build Your Brand the Fabergé Way

Brand Tonality, Part 2: You Already Have One

Purpose – Now Available in S, M, L, and XL

Digital Marketing is Boosting the Evolution of the Music Industry

Winning Over Stakeholders in the Case for Employer Branding

Creatively Challenged – Predicting the Rise of the Chief Creative Officer

Let This Be the Year Your Brand Deals with Grief

Delivering Trust with Empathy – Where Next for Financial Brands?

Using Dynamic Content for Employer Branding

Unlocking the Power that Music and Sound Have on Consumer Spending

How to Know When It’s Time for Transcreation

Why Linear Storytelling Is Flatlining—and What to Do About It

Does Your Brand Voice Need to Be Distinctive?

Two Crises, Two Luxuries: How Upheavals Shape What We Desire

It’s the End of Brand Value as We Know It (And I Feel Fine)

Recency & Receptivity – Marketing Lessons from Erwin Ephron

ROI vs ROAS: Which Is the Better Metric for Digital Advertisers?

The Power of Data Visualization in Finding Insights

Building Brand Trust With Millennials

The Importance of Form and Content

The Science of Sound Symbolism and the Importance of Your Brand Name

The Strategy of Hope: A Requisite Guide for Post-Crisis Relevancy

What’s the Secret to the Optimal Omnichannel Approach? It’s Really About One Thing

Podcast Ep 7: Why Brands Need Long-Term Commitment to Building Credibility, with David Aaker

How B2B CMOs Can Make the Business Case for Branding

The Heightened Need for C-Level Collaboration, with Peeyush Dubey, LTI

Token Gating: The Metaverse Solution for Community Building

From Murders to Marketing: The Rise of Podcasting for Brands

Using the Power of Music to Promote Mental Health: Are Brands Listening?

Community, Content, and Compliance: A Charity’s Guide for Online Branding

Business Purpose vs Brand Purpose: Why the Difference Matters

Interview with Caroline Kinneberg, Head of POLITICO Studio

How Packaging Design Can Pack and Reflect Brand Values

Intercultural Thinking: Changing and Adapting to New Cultures

Brand Engagement Flourishes Only When Understanding the Audience’s Culture

Gillette Tries It Again, But Will It Get Its Purpose Bang for Its Marketing Buck?

The Profitability Tightrope

Brand Outliers: Maggie Murphy & the Equal-Playing Football Club

From High Street to High Tech: A Lesson for Heritage Brands

Don’t Panic! Interview: Director of Marketing & Brand Strategy at Aston Martin, Gerhard Fourie

Moving from Brand Positioning to Brands Taking a Position

Why ROI Is Detrimental to B2B Branding

How to Get Multiple Clients to Agree on Brand Identity

Podcast Ep 5: How to Increase Market Share – The Case of Decommoditizing the Potato

Marketing Expert-Mode: Forging Lasting Brand Associations in eSports

Reverse Branding – It’s Easier to Know Who You Are Not

Brands Across Borders: Language & Localization

Exclusive Interview with Philip Kotler, Distinguished Prof. of International Marketing

Attention-Seeking & Attention-Finding – Brain Design & Brand Power

A Candid Discussion on the Art and Science of Sound for Your Brand

Character Building: The Untapped Power of Brand Icons

Design, Brand, Innovation

Tesla’s Bitcoin Dump: A Case of Brand Purpose Misalignment

Brand Experience During Crisis Recovery: The 5-Senses Approach

Interview: Reshaping an Industry, with Patrick Bewley, Duchateau

Is Packaging Where Fashion’s Transparency Falls Short?

Podcast Ep 2: What Are the Value Drivers of Digital Business Models?

The Resizing of Retail

Succeeding in Platform-Based Marketing – Part 1: What’s Going On?