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Consumers’ Attitude Towards Celebrity-Owned Brands in Beauty Industry: Relevant Insights
Web2.5: How Counterculture’s Need for a Refuge Gives the Metaverse Meaning
What’s the Secret to the Optimal Omnichannel Approach? It’s Really About One Thing
What Is a ‘Human’ Brand, Anyway?
The Most Consistent Aspect of a Brand Is Consistency
The Global Leader’s Approach to Brand Management
Branded Sentiments: FRUST-LUST — The Pleasure of Never Getting It
Wanna Talk About Purpose? First, Let’s Talk About Profit
Don’t Panic! Interview: General Manager at Microsoft Brand Studio, Jeff Hansen
Employee Advocacy: Empower Your Team to Tell Your Story
Values Open the Door for Talent
China and Global Innovation: Considerations from the Automotive Industry
Podcast Ep 5: How to Increase Market Share – The Case of Decommoditizing the Potato
Propinquity: A Hidden Engine for Earning Preference as a Service Brand
Interview: How Motivation Theory Can Build Brand Loyalty, with Aline Holzwarth, Behavioral Scientist
What’s the Difference Between Brand Positioning and Brand Strategy? Does It Matter?
Branding Strategy for an Adaptable Future
The First Law of Content Marketing: Help Me Help You
Interview: How Instinctive Emotion Drives Behavior, with Cyrus McCandless, PhD
The Business Case for Brand Investment
What Does It Mean to Be Customer-Centric in a World Where Everyone Says They Are?
Is the Automotive Industry Ready for Sonic Brand Expression?
How It Should Be Done — Human-Centered Design
The Evolution of the Brand Consultant: Breaking the Chains of Corporate Addiction
Purpose Without Proposition Is an Empty Promise
How to Appeal to Your Customer Base
Understanding and Dealing with Stress in the Design Industry
The Power of Vulnerability: Sometimes the Best Messages Come from the Biggest Mistakes
The Intersection of Digital and Brand
Podcast Ep 13 | Business-to-Human: Keeping People at the Heart of Tech Branding
Personal Brand Narratives: From Self-Assessment to Strategic Content
New Brand Architecture for a Fragmented, Digital, Purpose-Fueled World, Part 1 – The Problem
Nation-Branding Soft Power: The Case of Brand China
For Millennials, How Can Big Brands Act Small?
Good Enough Isn’t Good Enough
Entering the Participation Age of Branding
Native Advertising: Here to Stay
For Microsoft, Seeing What Customers Really Want Takes “Wallowing in Reality”
Archetypes and the Future of Brand Personification
When It Comes to Ideation, Bigger Doesn’t Mean Better
Matched in Brand Heaven – The Keys to Getting Your Creator Collaboration Right
Why Sir Richard Branson’s Approach to Employee Progression Is the Key to Business Growth
Public or Private: How to Toe the Line in Today’s Reality T.V. World
Creating Brand Connections That Are Culturally Relevant
Web3 Is Coming – What Does It Mean for Brands?
Interview: Make It About Micro-Actions, Not Big Gestures
Scaling Beauty Innovation to Fit the Market and Make the World a Better Place
How We Assess Industrial Brands (It’s Not Rationally)
The Effect of Leadership on Brand Legacy
The Dangers of Rebranding – Why You Should Think Twice
Designers, Do You Know What You’re Worth?
The Power of Influence: Working with Content Creators Who Offer Emotional Engagement
New Brand Architecture for a Fragmented, Digital, Purpose-Fueled World, Part 2 – A Solution
Why Brands Are Missing the Purpose Mark in a Crisis-Driven World
How Brands Can Create ‘Gravitational Pull’, Attracting Customers into Their Orbit
Branding’s Perfect 10 – Strategy of the Imperfect
Are Content Experiences Replacing the Content Lifecycle?
Giving Kaspersky New Tools to Build a Safer World
Reverse Branding – It’s Easier to Know Who You Are Not
Why You Should Consider The Sensory Side of Brand Representation
De-positioning Mastery: Solving the Hero Pain Point
Brand Strategy Spoilers: Getting Beyond the B.S. of ‘Experience’
Brand Strategy Spoiler: Look for Four Kinds of Psychological Profiles
Irreplaceable Brands: Who Would We Miss if They Were No Longer Around?
Delivering Trust with Empathy – Where Next for Financial Brands?
Marketing Needs Less Equality
The Time Is Now to Evaluate the Elasticity of Your Family Business Brand
How the Pandemic Will Finally Force Greater Advertising Transparency
Beyond the Hype: What Matters in Brand Identity Design
Using Digital Marketing to Move the Needle on Nonprofit Fundraising
Brands in the Boardroom III: The Future of Brand Management
How Tomorrow’s Pack Could Be Made Truly Recyclable (Quality & Cost)
Interview with Kirsty Traill, Global Chief Customer Officer, Shuttlerock
Building Brands by Marketing Truth, Trust, and Taboo – The Roundtable #39
5 Tips for Successful Brand Extensions
Understanding Brand Values in the Era of Reassessment
Interview: Asma Shabab Merges Creativity and Tech Every Day at IBM
From Murders to Marketing: The Rise of Podcasting for Brands
Big Picture, Small Payoff: Why Marketers Shouldn’t Rely on Industry Insights
Brands & Natural Rhythms – Spring
Moving from Visual Brand Language to Experience Brand Language
How Packaging Design Can Pack and Reflect Brand Values
Audio Branding to the Rescue for Cause Marketing
Creative Humility, Operational Bravery