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The Effect of Leadership on Brand Legacy

Why a Brand Platform Should Be Your Next Big Idea

Gillette Tries It Again, But Will It Get Its Purpose Bang for Its Marketing Buck?

Luxurious Brands Are Still on Mute

Opting Out Is an Opportunity for Your Brand to Build Empathy

Podcast Ep 11: How to Build a Meaningful Power Brand

The Rise of the Deadebrities

Packaging for Children and Their Time-Poor Parents

Using the Power of Music to Promote Mental Health: Are Brands Listening?

From Burning Clothes to Burning Heritage: Burberry Unveils New Brand Identity

The Future of Lifestyle Branding: The Top 5 Most Wanted

Using Humour, Education, and Empowerment to Break Down Taboos

Activating Your Brand Purpose in Health Care: Going Beyond Medicines, Devices, and Services

Building Your Brand Shouldn’t Come First: An Interview with Rachel Wentzel, Adidas

The Hard Truth of Living Your Brand Values

Brand Tonality, Part 1: What Is It?

Developing a New Marketing Strategy? Remember, It’s about Humans

Brand Tribalism: The Good, the Bad, and the Somewhere In-Between

Why Are African Brands Not Going Global at Scale?

Branding Lessons From the Himalayas: How to Connect with Complete Strangers

Attention Brands! Don’t Leave Your Loyalty Programs Behind

Stressing the stress ball

De-positioning Mastery: Solving the Hero Pain Point

Heritage Branding: Digitizing the Family Heirlooms

Interview: Make It About Micro-Actions, Not Big Gestures

Uniformity and the Missed Opportunities of Branding

Marketing Needs Less Equality

Mind Your Language: It’s Time to Get Specific About the Words You Use

Business Model Innovation – Corporate Entrepreneurship

Why Creative Teams Need to Reframe ‘The Content Crunch’

The New Meaning of Customer Relations

Podcast Ep 1: Why Are Distinctive Brand Assets More Important in Mature Markets?

Forget Whitespace and Find the Right Place

Turning Employees & Suppliers into Advocates – The Brand Community Way

Interview: The Purpose of Brand Purpose, with Robert Hoppenheim, Kindustry

Is 2022 the Year of the Sonic Boom?

Brian Collins: The Brandingmag Interview

Culture, eSports, and the Beauty of an Industry in Its Infancy

Succeeding in Platform-Based Marketing – Part 2: What Does the New Media Landscape Look Like?

Recency & Receptivity – Marketing Lessons from Erwin Ephron

Why It’s Important for D2C Brands to Track Brand Awareness

Paramount Lessons from Successful Rebrands

Succeeding in Platform-Based Marketing – Part 7: Brand as Person

7 Ways to Unlock Brand Value through Your Brand Center

On the Venn Diagram of Brand Value, Meaning and Design Must Merge

Emotional Branding: Connecting With Your Customers Through Story

How to Use Storytelling and Data to Attract the Travel Audience

Why Your Client Still Doesn’t Understand Branding

Time to Clear Out the Cupboards: Lessons in Brand Declutter

The Science of Sound Symbolism and the Importance of Your Brand Name

Employer Branding in the Face of a Crisis

Cultural Nuances When Scaling a Global Marketing Agency

REBELS AND RULERS: Interview with Shade Vaughn, Chief Marketing Officer, Capgemini

Don’t Ask Your Audience to Think, Feel, or Do. Ask Them to Remember

Purpose – Now Available in S, M, L, and XL

A Digital Challenge for Brands: Creating A Consistent Customer Experience

Your Brand’s Mission and Purpose Are Not Created Equal

Branding’s Perfect 10 – Strategy of the Imperfect

Reverse Branding – It’s Easier to Know Who You Are Not

What Ryanair Can Teach Us About Brand Love

The Power of Influence: Working with Content Creators Who Offer Emotional Engagement

Companies Can Grow During the Pandemic, but Should Future-Proofing Come First?

Why Enterprise Businesses Need to Think like a Startup

Entering the Participation Age of Branding

Interview: The Brick-and-Cannabis Business, with Drummond Munro, Superette

Creative Leaders Call for More Transparency – The Roundtable #40

Can Employer Branding Fight the Great Resignation?

Two Crises, Two Luxuries: How Upheavals Shape What We Desire

Building Brand Trust With Millennials

Battle of the Brands – Virgin Media vs O2

The Art of (Brand) Transformation, with De’Longhi and Landor & Fitch

The Future of Work: What Businesses and Brands Can Learn from Expat Culture

Web2.5: A Clever Term or a Useful Step for Brands Entering Web3?

Branding Can Literally Change the Taste of a Product

Podcast Ep 3: What Is the Role of Marketing and Branding Within Organizations?

Brand Strategy Spoilers: Is “Social” the Most Misunderstood Word in Marketing?

A Better Future, Part 2 – Societal Challenges Shaping Ad Companies

Brand Elements on a Website: A Story that Converts

Car Buying and the Measure of a Corporate Brand

6 Ways Your Company Blog Can Do Wonders For Your SEO

What Is the Power of a Mass-Niche Brand Positioning?

The Rush for an EVP: An Opportunity

The Emergence of the Chief Purpose Officer: Putting Purpose into Practice

Financial Services Are Mismanaging Their Most Important Asset: Brand

Why Brand? First of All, You Have No Choice.