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Emotional Branding: Connecting With Your Customers Through Story

Nation-Branding Soft Power: The Case of Brand China

Brands Should Behave Like an Intuitive Operating System

Is Packaging Where Fashion’s Transparency Falls Short?

Wake Up and Smell the Audience

Sustainability Is a Journey, Not a Destination, with Michael Stausholm, Sprout World

Leading in a Downturn

After Clooney, Ronaldo, and Selena? The Next Challenge for Brands and Celebrities

The D2C Bazaar Is Open: Product Owners and Manufacturers Rewrite the Rules

Going Tonal: Has Brand Tone Become Monotone?

The Right Way to Create Once, Publish Everywhere

Brand Strategy Spoilers: People Decide on Cost, Not Price

Getting Brand Communities Right and How to Build One

4 Types of Killer Content to Boost Brand Engagement

All About Play – How Brands Can Truly Leverage the Metaverse

Building Your Brand Shouldn’t Come First: An Interview with Rachel Wentzel, Adidas

A Balance of Values: It’s Not Just What You Did, But How You Did It

Creative Humility, Operational Bravery

How B2B CMOs Can Overcome the Content Challenge

Brands of Paradise: Welcome to the Age of Salience

Modern Luxury: The Evolution of a Sector, Its Market, and Its Habits

The Year the Green Lion Roared in Cannes

Embrace the Sudden, the Context, and the Empathy: Learn from Cultures of Attention

How to Make Your Sonic Logo a Distinctive Brand Asset

Signals, Symbols, Support, and Skills: Creating a Brand-Led Employee Experience

The Top Three Reasons Brands Fail to Stay Relevant – and in Business

Brands in the Boardroom: The Business Side of Branding

A Candid Discussion on the Art and Science of Sound for Your Brand

​​How to Navigate Today’s Advertising Media Networks

Amager Bakke, Amager Hill or Amager Slope or Copenhill - a heat and power waste-to-energy plant and a sports park in Amager, Copenhagen, Denmark. ESG green energy.

How Can We Help Brands Become Good Ancestors?

Succeeding in Platform-Based Marketing – Part 3: What Is Unique to Each Platform?

As the World Fell Silent, What Noise Should Brands Fill It with Again?

The New Rules of Innovation, with Karen Scott, PepsiCo

Brand Survival Means Making Purpose Essential: How To Get It Right With Gen Z

Brands in the Boardroom II: Financial Engineering for Brands

The Mechanics of Neurobranding: Brand Strategy That Starts In the Feels

Building Brand Empires – A Unifying Approach to Building Brand Experiences

For Leading Brands, Discomfort Is an Economic Imperative

Why Brands Need to Embrace Audio to Stay Relevant in the Future

The Dynamics of Brand Ownership: How Brands and Customers Co-Create Value

How to Overcome Common Barriers to Organizational Change

Green bottle with a gold lid in a frame.

Why Invest in Brand Authenticity when “Good Fakes” Rule the World?

From UX to VX: Audio Branding for a Voice-First Future

Activating Your Brand Purpose in Health Care: Going Beyond Medicines, Devices, and Services

Emerging Requisites from 2020

Succeeding in Platform-Based Marketing – Part 6: Content

Moving from Visual Brand Language to Experience Brand Language

Cultural Nuances When Scaling a Global Marketing Agency

Why Thinking Outside of the Box Is Really About Changing the Box

The Resizing of Retail

How to Live by Your Brand Values & Not Just Leave Them as Fancy Statements

Luxurious Brands Are Still on Mute

The Hidden Cost of Cashing In Brand Equity

The Time Is Now to Evaluate the Elasticity of Your Family Business Brand

Personal Branding And Careers – Time To Get Digital

The 3 P’s Brands Must Embrace: People, Purpose, Participation

REBELS AND RULERS: Interview with Viorela Marcu, Employer Branding Leader EMEA, UiPath

Branding Belongs to the Brain, Not the Algorithm

Brainy Design: How the Unconscious Mind Responds to Product Packaging

Why You Should Consider The Sensory Side of Brand Representation

Keeping the Creative Flame Burning Bright

Understanding the Role of Brand Marketing in Corporate Sustainability

Digital Marketing is Boosting the Evolution of the Music Industry

Opting Out Is an Opportunity for Your Brand to Build Empathy

Is Branding Necessary in the World of Healthcare?

How to Use Storytelling and Data to Attract the Travel Audience

Restaurant with Rooms – Tangible & Sensory Luxury

From People to Reputation – The Definitive Guide for Internal Brand Culture

Employee Advocacy: Empower Your Team to Tell Your Story

How to Get the Biggest Squeeze Out of Your Brand Film

Is Designing Inspiring Art for Your Own Social Media a Gateway to Success?

Podcast Ep 5: How to Increase Market Share – The Case of Decommoditizing the Potato

Connection Through Collaboration: Brand Remix Culture and Gen Z’s Sonic Youth

Interview with Caroline Kinneberg, Head of POLITICO Studio

Humanity in Branding: What’s the Role of AI in Consumer Research?

Brand-Building – The Disney Way

Character Building: The Untapped Power of Brand Icons

Market & Innovate with Data-Driven Personas, with Jay Steere, ex-Timberland

Electric Branding – Portfolio Strategies and Architecture of EVs

When It Comes to Ideation, Bigger Doesn’t Mean Better

What Does Effective Employer Branding Need to Do?

Are Gen Zs just Millennials with a Twist?

De-Positioning: The Secret Brand Strategy Apple and Starbucks Won’t Tell You About

Byron Sharp – Brand Purpose and the Tyranny of the Majority