Back to homepage

Gardeners and Carpenters: Brands Can Be Cultivated But Not Built

Intercultural Design and Branding: Heritage Brands for the Future

Is Branding Necessary in the World of Healthcare?

Interview: Luxury Retail in Motion, with Robert Lockyer, Delta Global

The Language of Branding: Verbal Identity in the Chinese Market

Packaging Design – Judging a Book Beyond Its Cover

Zoom or Gloom – What Will the Future of Brand Workshops Look Like?

Marketers, Catch the Silver Wave or Risk Falling into the Water

Here’s How AI Startups Can Leverage Brand Marketing

Building Brand Trust With Millennials

The Ins and Outs of the Brand Funnel

Leading in a Downturn

Do Sonic Logos Actually Work?

Strong Brands of the Future Open Up to Diversity in Process, as Well as People

The New Sound of Opportunity: What AI Voice Branding Means for You

Branding Through Online Experience

Your Brand’s Mission and Purpose Are Not Created Equal

The New Rules of Innovation, with Karen Scott, PepsiCo

​​How to Navigate Today’s Advertising Media Networks

The Most Consistent Aspect of a Brand Is Consistency

Business Model Innovation – Corporate Entrepreneurship

Interview: Purpose & Trust in Banking Brands, with John Woods, Zenus Bank

The Great Ad Ban of 2021

Interview: Dystopia of No Authenticity, with Ian Humphris, Nokamo

Brands Have Power to Bring the Grieving Back to Life

Interview: Loui Kofiah on Creativity Evolving in the Middle East

How Confirmation Bias Affects Brands’ AI Future

Branding’s Perfect 10 – Strategy of the Imperfect

The Unique Branding Opportunity of “Live Service” Video Games

Values, Brand, and Culture – Your Strongest Competitive Advantage

How Brands Can Put Purpose at the Heart of Their Marketing Strategy

Brands Don’t Lose That Human Touch – Time to Get Creative

From High Street to High Tech: A Lesson for Heritage Brands

Brand Strategy Spoilers: Stopping the Clock on Consumer Time Barriers

What Is Wrong with Advertising in Three Promoted Tweets

Beyond the Hype: What Matters in Brand Identity Design

Are Gen Zs just Millennials with a Twist?

Schrödinger’s Loyalty: Making Sense of Marketing’s Most Misunderstood Word

Branding Is Not a Popularity Contest

Twinning – Harness the Power & Avoid the Pitfalls of Digital Twins

Interview: Mapping the Road to Loyalty, with Michal Szaniecki, SEAT

Revolutionizing the Fashion Calendar and Its Event Structure

Paramount Lessons from Successful Rebrands

Data Asks the Right Questions, Creativity Answers

Watch as Consumers Throw Back Corporate Curtains

Branding’s Perfect 10 – Unique Brand Architecture

Brand Strategy Spoilers: People Decide on Cost, Not Price

The Importance of Form and Content

Podcast Ep 7: Why Brands Need Long-Term Commitment to Building Credibility, with David Aaker

Green bottle with a gold lid in a frame.

Why Invest in Brand Authenticity when “Good Fakes” Rule the World?

Exclusive Interview with Philip Kotler, Distinguished Prof. of International Marketing

What Is the Future of Brand Guidelines?

Don’t Panic! Interview: Philips’ Global Head of Brand, Thomas Marzano

Don’t Panic! Interview: General Manager at Microsoft Brand Studio, Jeff Hansen

​​Brand Strategy Spoilers: What Are the Emotional Consequences of Choosing Your Brand?

Why Am I Rebranding?

What Is the Bare Minimum in Branding?

Interview: Branding for Financial Services with Neil Parker, Co:Collective

Does Where You Place Your HQ Affect Your Brand?

Don’t Panic! Interview: PepsiCo’s Chief Insights & Analytics Officer, Stephan Gans

From Self-Doubt to Self-Belief – Conquer Your Creative Mind

Brand Tribalism: The Good, the Bad, and the Somewhere In-Between

The Emergence of the Chief Purpose Officer: Putting Purpose into Practice

How Brands Can Speak with Authenticity Across Cultures

Getting Brand Communities Right and How to Build One

That Team with the Torch: Welcome to Your New Job!

Embracing Diversity Should Be Best Practice, Not Just a Hot Trend

Images that Move – Using Video to Communicate Brand Story

Mind Your Language: It’s Time to Get Specific About the Words You Use

The Rise of the Deadebrities

Branding’s Perfect 10 Series

Five Underplayed Opportunities to Accelerate DTC Brand Growth

Why Structure Can Be the Basis for Creativity

Advanced Analytics for Data-Driven Decision-Making for Business

How B2B CMOs Can Overcome the Content Challenge

‘Stick to Your Stand’: A Mayo Brand Demonstrates

Interview: An Agile Approach to Brand Architecture, with Nital Patel, Lippincott

Why Fashion Needs to Find Its Voice

Generic Creativity Might Be Your New Customer Touchpoint

Applied Neuromarketing: Improving the Creative Brief

The Business of Scenting and the Scenting of Brands: A Rebrand Short Story

Moving from Visual Brand Language to Experience Brand Language

Creative Automation: How & When to Use It

Premiumisation: What Is It? What Isn’t It? When to Do It, and When Not To