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Marketing Has a Self-Identity Crisis

Business Purpose vs Brand Purpose: Why the Difference Matters

Who Cares If Beautiful Brand Design Doesn’t Create Change?

Interview with Caroline Kinneberg, Head of POLITICO Studio

Selling Fun – How Viral Content Boosts Startup Marketing Strategy

Navigating Change & Understanding the Key Legal Issues of Influencer Marketing

Fortune 500 Companies and Social Media: What Makes Their Campaigns so Successful?

How Brands Win With Emotional Intelligence and Sound

The Principles of Gamification

Why Fashion Needs to Find Its Voice

Real-Time Tech: Creative Production’s Superpower

Opting Out Is an Opportunity for Your Brand to Build Empathy

How CMOs Can Benefit from Innovative Technology and AI to Source Suppliers

Without Purpose, You’re Hurting Your Product, Your Brand, and Yourself

Heritage, Identity, and the New Rural Aesthetic

When It Comes to Brand Building, Interesting Beats Quick

Why Focus Is Essential for Effective Branding and Marketing

A Tale of Two Clocks: Making Both Brand Performance and Value Tick

Will Working from Home Damage Brand Culture?

The Year the Green Lion Roared in Cannes

Beat the Competition by Inspiring Sports Participation, Not Perfectionism

Interview: How Motivation Theory Can Build Brand Loyalty, with Aline Holzwarth, Behavioral Scientist

Native Advertising: Here to Stay

Market & Innovate with Data-Driven Personas, with Jay Steere, ex-Timberland

What Does It Mean to Be Customer-Centric in a World Where Everyone Says They Are?

Character Building: The Untapped Power of Brand Icons

How Cultural Intelligence Can Help Debias Big Data and Data Research

Tone of Voice Promised to End Business Blah. What Happened?

Earcons and Love-Notes: The New Age of Sonic Branding

Scaling Beauty Innovation to Fit the Market and Make the World a Better Place

Packaging for Children and Their Time-Poor Parents

Content Marketing for Regulated and Difficult Industries

Using Humour, Education, and Empowerment to Break Down Taboos

The Hidden Cost of Cashing In Brand Equity

How to Align Brand and Culture to Build a Prosperous Workplace

From High Street to High Tech: A Lesson for Heritage Brands

Build Adaptive Marketing Strategies with the Psychographic Branding Method

Consumer Behavior in Post-Crisis Market Scenarios

Your Elevator Pitch Starts with a Strong Personal Brand

Attention-Seeking & Attention-Finding – Brain Design & Brand Power

Branding’s Enduring, Unhealthy Relationship with Kitsch

Microsoft Reimagines the Xbox Experience in a Game-Changing Way

The Power of Influence: Working with Content Creators Who Offer Emotional Engagement

Creating a Web3 Whisky Brand: An Interview with Georg Runge and Shenr-Jye Hon

Celebrity Endorsement in Technology Still Requires Innovation to Succeed

The Importance of Youth Marketing with Jessica Pinkett, Voxburner

Brands Should Embrace Conversation

Branding in 2021: Reality Check

Why Excellent Creative Execution in Visuals & Sound Is Prime for Brand-Building

The End of the Inconspicuous Purple Cow

For Conscious Generations, Will Luxury Brands Become Irrelevant?

Moving from Visual Brand Language to Experience Brand Language

Marketing Isn’t Evil: Brand for Good

Signals, Symbols, Support, and Skills: Creating a Brand-Led Employee Experience

Building Brands by Marketing Truth, Trust, and Taboo – The Roundtable #39

A Bit More Lurpak-y, Please – Open Letter to Dan & Ray

Is Packaging Where Fashion’s Transparency Falls Short?

What Brands Can Learn from the Chinese Approach to Innovation

Branding for a Post-growth Society: What We Need Now Is Degrowth

Exclusive Interview with Philip Kotler, Distinguished Prof. of International Marketing

Widening the Aperture: The Need for Divergent Thinking

Music Is the Key to Connectivity This Christmas

Why Does a CEO Need a Personal Brand?

Why Keeping It Simple Doesn’t Mean Dumbing It Down

Why Every Brand Should Be Doing Digital Audio Marketing

Get Real to Differentiate Your B2B Brand

It’s Difficult to Be Different, but Necessary

5 Myths About Social Commerce

Enter the AI-powered Mascot Paradigm of Brand Personification

Interview: Dystopia of No Authenticity, with Ian Humphris, Nokamo

Brand Equity: A Strategic Pillar for Competitive Advantage in Luxury Markets

If You Don’t Tell Your Story, Someone Else Will

Consumers’ Attitude Towards Celebrity-Owned Brands in Beauty Industry: Relevant Insights

How Brands Can Speak with Authenticity Across Cultures

What the Recent Run of Acquisitions Tells Us About an Evolving Games Industry

Podcast Ep 6: How to Data-Drive Your Way to Customers’ Hearts

The Best Marketing Strategy Is Choosing One Tactic at a Time

The Power of Data Visualization in Finding Insights

Branded Sentiments: SINJOY—It’s So Good To Be Bad

Start with De-Positioning and Watch Differentiation Take Care of Itself

Moving from Brand Positioning to Brands Taking a Position

Activating Your Brand Purpose in Health Care: Going Beyond Medicines, Devices, and Services

Why Creative-Friendly Data Makes Brands More Relevant, with Bruno Bertelli, Publicis

The Elevation of Online Experience Can Save Retail