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A New Twist on Distinctive Brand Assets: Human Capital?

The Most Consistent Aspect of a Brand Is Consistency

How Identities Interface with Brands

Why Brands Need to Embrace Audio to Stay Relevant in the Future

Momma Red Bull, Teach Your Kids to Pick Up After Themselves

Time to Clear Out the Cupboards: Lessons in Brand Declutter

Using the Power of Music to Promote Mental Health: Are Brands Listening?

Interview: Why Brands Should Become More Emotionally Intelligent, with Kevin Allen

Branding in the Real World: Acronym Branding

The Post-Pandemic Consumer: Changes in Sentiment, Shopping Habits, and Lifestyle

Tesla’s Bitcoin Dump: A Case of Brand Purpose Misalignment

Why Brands Have Shifted from “If” to “How” on Engaging with eSports

Attention Brands! Don’t Leave Your Loyalty Programs Behind

When You’re Ready to Scale, It’s Not About You, It’s About Them

Brand Survival Means Making Purpose Essential: How To Get It Right With Gen Z

How the PaaS Model Is Shifting Your Brand’s Focus

Brand Campaigns, Part 3: How Does Brand Advertising Work?

How to Win Sonic Market Share from Industry Heavyweights

Creating a Web3 Whisky Brand: An Interview with Georg Runge and Shenr-Jye Hon

How to Build Social Media Audience Behavior Reports Without a Fortune 500 Budget

Beyond Sharp – Memory Structures and the Audience of One

Branding’s Perfect 10 – The PR Afterthought

Why Craft Makes for Better Branding

Branding’s Perfect 10 – Full Circle? Boring AF

Applied Neuromarketing: Improving the Creative Brief

Why Sir Richard Branson’s Approach to Employee Progression Is the Key to Business Growth

Businesses Versus Brands – Beyond the Transaction

Cultural Nuances When Scaling a Global Marketing Agency

REBELS AND RULERS: Interview with Shade Vaughn, Chief Marketing Officer, Capgemini

Humanity in Branding: What’s the Role of AI in Consumer Research?

Interview: Republica of Great Advertising, with Pedro Prado, Leo Burnett Tailor Made

Developing a New Marketing Strategy? Remember, It’s about Humans

The Future of Work: What Businesses and Brands Can Learn from Expat Culture

How to Pitch Digital Branding Campaigns in the Post-Mad-Men Era

The Dangers of Rebranding – Why You Should Think Twice

Podcast Ep 4: Can Brands Grow Through Loyalty? What Does the Research Say?

Alexa — How Do I Create an Ownable Brand Voice?

What Would Your Brand Sound like as a Voice? A Conversation with Phoebe Ohayon

What Thought Leaders Can Learn from Pitch Guidelines

What the Recent Run of Acquisitions Tells Us About an Evolving Games Industry

Podcast Ep 11: How to Build a Meaningful Power Brand

Native Advertising: Here to Stay

Are You Jonathan Van Ness or Dolly Parton? Why Brands Should Think About Their Celebrity Persona

What Does “Authenticity” Mean in the Age of AI?

Generic Creativity Might Be Your New Customer Touchpoint

ESG Empowerment: Brands Should Listen to Employees, Not Reactionary Politicians

Why Are African Brands Not Going Global at Scale?

Why Are Brands No Longer Keeping Their Guidelines Under Lock and Key?

The Evolution of the Brand Consultant: Breaking the Chains of Corporate Addiction

How Brands Can Speak with Authenticity Across Cultures

[Research] Measure the Subconscious Impact of Music on Your Brand and Transform Marketing Effectiveness

How It Should Be Done — Human-Centered Design

Real-Time Tech: Creative Production’s Superpower

Interview: Bad PR & Good Brand Building, with Michael Priem, Modern Impact

Don’t Panic! Interview: PepsiCo’s Chief Insights & Analytics Officer, Stephan Gans

Marketing Isn’t Evil: Brand for Good

Brand Experience During Crisis Recovery: The 5-Senses Approach

Unveiling the Interplay between Brand Identity and Product Quality for Startups

Asking “How” Not “What” Is the Driving Force Behind Today’s Most Successful Businesses

How Details Impact Brand Experience and Consumer Behavior

Brand Strategy Spoilers: Stopping the Clock on Consumer Time Barriers

How Will Brand Loyalty Be Defined from Now On?

Deloitte, PwC, KPMG, and EY – Thoughts on the Big 4

The Evolution of Brand Consultants: By Design, Not by Accident

What Happens When an Industry Runs Out of Names?

Widening the Aperture: The Need for Divergent Thinking

Consumers Expect Sustainability – A Strategic Imperative for Brands

Social Audio Branding – Setting the Stage for Sound Strategy

The 3 P’s Brands Must Embrace: People, Purpose, Participation

Branding for a Post-growth Society: What We Need Now Is Degrowth

Brand Strategy Spoilers: Sometimes Consumer Behavior Is Rational

Brand Trust Is a Goal, Not a Message

Is Designing Inspiring Art for Your Own Social Media a Gateway to Success?

Premiumisation: What Is It? What Isn’t It? When to Do It, and When Not To

Non-Negotiables for Your Brand’s Mental Health Campaigns

New Brand Architecture for a Fragmented, Digital, Purpose-Fueled World, Part 1 – The Problem

Why You Should Consider The Sensory Side of Brand Representation

Gillette Tries It Again, But Will It Get Its Purpose Bang for Its Marketing Buck?

From Influencer to Thought Leader: Mastering the Art of Content Creation

When It Comes to Marketing, Doing Something Is Always Better Than Doing Nothing

Gamification – Take Customer Engagement to the Next Level

Employee Value Propositions Aren’t Really Working

Start with De-Positioning and Watch Differentiation Take Care of Itself

Branded Films Build Empires: Inspire Unparalleled Brand Loyalty with Your Phone and a $40 Mic