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From People to Reputation – The Definitive Guide for Internal Brand Culture

Content Marketing During and After a Global Crisis

Brand Relevance Evolution in Fashion – Attract and Engage with New Generations

Capitalizing on the Age of Brand Partnerships and Ecosystems

Brands and Emotional Dishonesty

Beloved British Brands: Yesterday and Tomorrow

Break the Rules: Brand Language Is Yours to Create

Beyond the Hype: What Matters in Brand Identity Design

The Right Way to Create Once, Publish Everywhere

REBELS AND RULERS: Interview with Shade Vaughn, Chief Marketing Officer, Capgemini

Turning Employees & Suppliers into Advocates – The Brand Community Way

Interview: Luxury Retail in Motion, with Robert Lockyer, Delta Global

Brainy Design: How the Unconscious Mind Responds to Product Packaging

Tick Tock 🕐 A Timeline of Shareable Sonic Branding

Beat the Competition by Inspiring Sports Participation, Not Perfectionism

Cultural Facilitators – Brands Crafting Culture Beyond Product

What Brands Can Learn from the Chinese Approach to Innovation

Building Brand Loyalty in the Modern Age – A New Route to Success

How to Create an Award-Winning Product for the Shelves

What Would Your Brand Sound like as a Voice? A Conversation with Phoebe Ohayon

During Crisis and Beyond: Human Relations Management

Digital Marketing is Boosting the Evolution of the Music Industry

Brands in the Boardroom V: Six Reasons to Prioritize Brand for Financial Success

The Best Marketing Strategy Is Choosing One Tactic at a Time

Start with De-Positioning and Watch Differentiation Take Care of Itself

How to Get the Biggest Squeeze Out of Your Brand Film

Rational or Emotional Decisions in Heavy Industry—Which Is It?

Brands and the Art of Soft Power – Using the Tools of Diplomacy to Build Better Brands

Dear B2B CEO, Your Brand Is Vital to Your Bottom Line

Marketing Expert-Mode: Forging Lasting Brand Associations in eSports

Emotional Branding: Connecting With Your Customers Through Story

Navigating AI: Why Brands Need to Set Ground Rules

The Art of (Brand) Transformation, with De’Longhi and Landor & Fitch

Interview: Sonic Branding in Automotive, with Marijn Roozemond, MassiveMusic

From High Street to High Tech: A Lesson for Heritage Brands

Is 2022 the Year of the Sonic Boom?

Common Mistakes in Brand Awareness

Are Gen Zs just Millennials with a Twist?

Brand Strategy Spoilers: Is “Social” the Most Misunderstood Word in Marketing?

abstract, background, power ranger, bts, k-pop, doraemon, dora, one peace, luffy, naruto, upin ipin, sopo jarwo, netflix, desney

Disconnected Sound in the License-Obsessed Land of High Fashion

Brand Loyal vs. Price Loyal: How Customers Perceive Brand Value

Made for Me — 3 Ways Brands Can Achieve Successful Personalization

Central Europe – Sustainable Fashion’s Hidden Region

Why Startups Should Think Branding First

Why Are Brands No Longer Keeping Their Guidelines Under Lock and Key?

Sustainability Is a Journey, Not a Destination, with Michael Stausholm, Sprout World

Brand Entertainment: From Product Placement to Product Protagonist

Applied Neuromarketing: Improving the Creative Brief

Content for Today and Tomorrow: Theme-Driven vs. Campaign-Driven

Don’t Panic! Interview: Founders of Backdrop, Natalie & Caleb Ebel

Brand Engagement Flourishes Only When Understanding the Audience’s Culture

Recency & Receptivity – Marketing Lessons from Erwin Ephron

No Short-Term Fixes: Innovative Brands Plan Beyond Crisis

Non-Negotiables for Your Brand’s Mental Health Campaigns

How Brands Can Create ‘Gravitational Pull’, Attracting Customers into Their Orbit

Time for the Travel Industry to Hit the Sonic Runway

How Can Established Brand Owners Get Ahead of the Curve?

The Importance of Youth Marketing with Jessica Pinkett, Voxburner

It’s Time to Build Better Brand Narratives

In Luxury, Truth and Fantasy Will Set You Free

Two Critical New Rules for Successfully Managing a Corporate Brand

Brands Have Power to Bring the Grieving Back to Life

The Luxury of Less: What Is the Future We Are Creating?

Why Brands Need to Embrace Audio to Stay Relevant in the Future

Can Employer Branding Fight the Great Resignation?

Purpose Is a Spectrum – Where Does Your Company Fall?

Going Tonal: Has Brand Tone Become Monotone?

Supercharge Your Social Media with Sentiment Analysis

The Dynamics of Brand Ownership: How Brands and Customers Co-Create Value

Gardeners and Carpenters: Brands Can Be Cultivated But Not Built

Gamification – Take Customer Engagement to the Next Level

Delivering Trust with Empathy – Where Next for Financial Brands?

The Emergence of the Chief Purpose Officer: Putting Purpose into Practice

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Internal Activation: Building Better Brands from Within

Behavioral Branding: From Expression to Behavior

Branding’s Perfect 10 – Absolute Marketing

Packaging for Children and Their Time-Poor Parents

Moving from Visual Brand Language to Experience Brand Language

The Psychology Behind Your Brand: How Customers See You

Branding Through Online Experience

A Creative Director’s Guide to Giving Better Creative Feedback

What We Learned from Making Consumer Experiences with Major Brands

Creative Automation: How & When to Use It

Building Strong Brands in the Metaverse Comes in Stages