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Nation-Branding Soft Power: The Case of Brand China
Podcast Ep 1: Why Are Distinctive Brand Assets More Important in Mature Markets?
How Brands Can Squeeze More ROI From Big Data
If You Don’t Tell Your Story, Someone Else Will
Podcast Ep 13 | Business-to-Human: Keeping People at the Heart of Tech Branding
Don’t Ask Your Audience to Think, Feel, or Do. Ask Them to Remember
Microsoft Reimagines the Xbox Experience in a Game-Changing Way
Character Building: The Untapped Power of Brand Icons
Public or Private: How to Toe the Line in Today’s Reality T.V. World
Why Creative Teams Need to Reframe ‘The Content Crunch’
Brian Collins: The Brandingmag Interview
Truth Matters: How to Appeal to Savvy Gen Z Shoppers
A Better Future, Part 3 – Will Data Create Dystopian Nightmares?
Don’t Panic! Interview: General Manager at Microsoft Brand Studio, Jeff Hansen
Going Tonal: Has Brand Tone Become Monotone?
How to Know When It’s Time for Transcreation
The Language of Branding: Verbal Identity in the Chinese Market
Non-Negotiables for Your Brand’s Mental Health Campaigns
Moving from Brand Positioning to Brands Taking a Position
Swipe Right for Instant Logo Love
The Cool Kids Strategy: Your Brand Is Who You Associate With
The Case for Brand Mortality in an Era of Legacy-Chasers
What Can Brand Identity Give Me That I Didn’t Have Before?
Two Crises, Two Luxuries: How Upheavals Shape What We Desire
Breaking Rules to Tell True Stories: A Conversation with Filmmaker Emma Branderhorst
Brands in the Boardroom: The Business Side of Branding
People Are a Brand’s Most Valuable Assets – Why Not Involve Them?
Everyone Has a Purpose, Few Have a Conscience
Is Branding Necessary in the World of Healthcare?
The Time Is Now to Evaluate the Elasticity of Your Family Business Brand
Brand Ontology: A Coherent Strategy for the Polycene Era
A Behavior Primer: Important Biases, Why They Exist, and How to Design for Them
How to Use Storytelling and Data to Attract the Travel Audience
The Legendary Allen Adamson Speaks to Agency Evolution
Ad Blocking: A Desperate Plea for Better User Experience
Remember, Packaging Starts and Ends with Marketing
ESG as a Brand Insurance Policy for Private Companies
Linguistic Devaluation: Why We Need a New Lexicon for Brand
Unveiling the Interplay between Brand Identity and Product Quality for Startups
Break the Rules: Brand Language Is Yours to Create
Brand Tonality, Part 4: How to Actually Nail It
The Best Marketing Strategy Is Choosing One Tactic at a Time
Podcast Ep 5: How to Increase Market Share – The Case of Decommoditizing the Potato
Is 2022 the Year of the Sonic Boom?
Electric Branding – Portfolio Strategies and Architecture of EVs
Luxurious Brands Are Still on Mute
Podcast Ep 8: What Is Foresight and What Is Its Function for the Brand?
Our Lives, Our Livelihoods, and the Role That Brands Play
Losing Relevance? Changing Your Brand DNA Might Not Be the Solution
Music Is the Key to Connectivity This Christmas
From Burning Clothes to Burning Heritage: Burberry Unveils New Brand Identity
It’s the End of Brand Value as We Know It (And I Feel Fine)
The Evolution of Social Media and the Importance of Customer Content
Social Value Equation: Where Social Media Offers the Most Value
The Evolution of the Brand Consultant: From Generation to (Re)Generation
Beloved British Brands: Yesterday and Tomorrow
Are You Jonathan Van Ness or Dolly Parton? Why Brands Should Think About Their Celebrity Persona
Brand Campaigns, Part 5.1: Thinking Different about Apple’s “Think Different” Campaign
From People to Reputation – The Definitive Guide for Internal Brand Culture
A Lighter Shade of Strategy: The Happy Land Co.
Is Blockchain Branding’s Biggest Challenge?
The Importance of Form and Content
That Team with the Torch: Welcome to Your New Job!
The New Meaning of Customer Relations
Intercultural Thinking: Changing and Adapting to New Cultures
Reverse Branding – It’s Easier to Know Who You Are Not
Capitalizing on the Age of Brand Partnerships and Ecosystems
Next Marketing Challenges in Brand Communication
What the Arts & Culture Industry Needs Now Are Interesting Brands
Design that Changes Industries, with Andrew Barraclough, GlaxoSmithKline
Attention Brands! Don’t Leave Your Loyalty Programs Behind
REBELS AND RULERS: Interview with Shade Vaughn, Chief Marketing Officer, Capgemini
Branding’s Perfect 10 – Unique Brand Architecture
Podcast Ep 2: What Are the Value Drivers of Digital Business Models?
How Will Brand Loyalty Be Defined from Now On?
Car Buying and the Measure of a Corporate Brand
Sonic Branding Is Dead, Enter the Audio User Experience
Content Marketing During and After a Global Crisis
Can Brands Contribute Their Share to Happiness?
The Marvelous Middle: Meet the Spider in the Web of Brand Building
Marketing Has a Self-Identity Crisis
What Is Hyper-Localization and Why Is It Crucial for Global eCommerce Brands?
The Resizing of Retail
Interview: An Agile Approach to Brand Architecture, with Nital Patel, Lippincott