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ESG Empowerment: Brands Should Listen to Employees, Not Reactionary Politicians

The Journey Towards a More Ethical Luxury

Consumer Behavior in Post-Crisis Market Scenarios

Country as a Brand – The Case of Slovenia

Green bottle with a gold lid in a frame.

Why Invest in Brand Authenticity when “Good Fakes” Rule the World?

Increasing Brand Awareness with AR

What Is the Future of Brand Guidelines?

How CMOs Can Benefit from Innovative Technology and AI to Source Suppliers

How to Make Your Sonic Logo a Distinctive Brand Asset

How Brands Create an Emotional Connection with Their Customers

The Profitability Tightrope

Tesla’s Bitcoin Dump: A Case of Brand Purpose Misalignment

Brands in the Boardroom IV: Unifying Brand Architecture & Operations

South Park MBA

Interview: A Design Retrospective, with Sue Daun, ECD, Interbrand

The Future of Work: What Businesses and Brands Can Learn from Expat Culture

Why Craft Makes for Better Branding

Sound Decoded: The Quiet Problem with How Brands Handle Music

Branding’s Perfect 10 Series

Employer Branding: Winning the Battle for Awesome Talent

Selling Fun – How Viral Content Boosts Startup Marketing Strategy

Artist rendition of a crowd of people in a variety of outfits, painted in different colors.

Internal Activation: Building Better Brands from Within

It’s the End of Brand Value as We Know It (And I Feel Fine)

Knowing What Should Change and What Should Never Change

In a Fraught World, Empathy Is the Most Critical Factor for Marketing Success

Brands, Managers, and Consumers – A Question of Ownership

Interview: Dystopia of No Authenticity, with Ian Humphris, Nokamo

Branded Sentiments: FRUST-LUST — The Pleasure of Never Getting It

Just Say No: How Negativity Can Get Positive Results

Anti-greenwashing Efforts Could Be the Opportunity Your Brand Is Looking For

Globalizing Brands: A Strategic Roadmap for Branding Agencies

Can Rebranding Help Shift In-House Attitudes?

Brand Strategy Spoilers: The Tribe Has Spoken

Are Content Experiences Replacing the Content Lifecycle?

Employer Branding in the Face of a Crisis

Zoom or Gloom – What Will the Future of Brand Workshops Look Like?

Brand Experience Omnipresence in Channel and Audience

Why Personal Branding Is Driving an Exciting Opportunity for Brands Online

In a Growing Market, Remaining Relevant is the Name of the Game

Amager Bakke, Amager Hill or Amager Slope or Copenhill - a heat and power waste-to-energy plant and a sports park in Amager, Copenhagen, Denmark. ESG green energy.

How Can We Help Brands Become Good Ancestors?

Turning Employees & Suppliers into Advocates – The Brand Community Way

Rational or Emotional Decisions in Heavy Industry—Which Is It?

How Confirmation Bias Affects Brands’ AI Future

How Brands Can Create ‘Gravitational Pull’, Attracting Customers into Their Orbit

The Post-Pandemic Consumer: Changes in Sentiment, Shopping Habits, and Lifestyle

Without Purpose, You’re Hurting Your Product, Your Brand, and Yourself

Is Packaging Where Fashion’s Transparency Falls Short?

Build Adaptive Marketing Strategies with the Psychographic Branding Method

Delivering Trust with Empathy – Where Next for Financial Brands?

Branding’s Perfect 10 – Less Branding

Uniquely Yours: Why Being a One-of-a-Kind Brand Isn’t Necessarily Good Enough

Podcast Ep 4: Can Brands Grow Through Loyalty? What Does the Research Say?

Branding’s Enduring, Unhealthy Relationship with Kitsch

Employee Advocacy: Empower Your Team to Tell Your Story

Branding’s Perfect 10 – Unique Brand Architecture

A Matrix Framework for Measuring the Halo Effect of Brand Sponsorship

Businesses Versus Brands – Beyond the Transaction

Purposeful SME Brand Management: Optimize Your Brand to Fit Customer Expectations

From High Street to High Tech: A Lesson for Heritage Brands

Earcons and Love-Notes: The New Age of Sonic Branding

The Hard Truth of Living Your Brand Values

Brands in the Boardroom: The Business Side of Branding

Heritage Branding: Digitizing the Family Heirlooms

Values Open the Door for Talent

Branding Nowadays: Keeping Up with Technology and Putting People First, with Rodrigo Samwell, ESL Gaming

Confirmation Bias in Collecting and Interpreting Data

Beloved British Brands: Yesterday and Tomorrow

Build a Cult; Build like Sports

Why Thinking Outside of the Box Is Really About Changing the Box

Branding’s Perfect 10 – The Future of Brand

Great Brand Positioning Needs Passionate Entrepreneurs

Attention Brands! Don’t Leave Your Loyalty Programs Behind

Unlocking the Power that Music and Sound Have on Consumer Spending

The Rush for an EVP: An Opportunity

Why Are Brands No Longer Keeping Their Guidelines Under Lock and Key?

For Millennials, How Can Big Brands Act Small?

Why Your Client Still Doesn’t Understand Branding

Interview: Reshaping an Industry, with Patrick Bewley, Duchateau

When It Comes to Ideation, Bigger Doesn’t Mean Better

Building Brands by Marketing Truth, Trust, and Taboo – The Roundtable #39

Web Series Are Amazing and You Should Be Making One

Creative Humility, Operational Bravery

The First Law of Content Marketing: Help Me Help You

Seeking Sustainability, Finding True Brand Mission