Back to homepage

Electric Branding – Portfolio Strategies and Architecture of EVs

Strong Brands of the Future Open Up to Diversity in Process, as Well as People

Selling Fun – How Viral Content Boosts Startup Marketing Strategy

How to Leverage Visual Branding to Drive Authenticity in Marketing

Unscientifically Helpful: The Jungian Archetypes in Brand Positioning

Is Style Over Substance Eroding Brand Value?

Brand Experience Omnipresence in Channel and Audience

A Creative Director’s Guide to Giving Better Creative Feedback

How to Live by Your Brand Values & Not Just Leave Them as Fancy Statements

The Dangers of Rebranding – Why You Should Think Twice

Image of Apple products, an iPhone, a macbook, and Airpods.

Brand Campaigns, Part 5.3: Did Apple’s Brand Advertising Lead to Brand Growth?

Country as a Brand – The Case of Slovenia

Unlocking the Spell of Instagram: Social Theory for Modern Brand Building

Beyond the Hype: What Matters in Brand Identity Design

Creative Data Science – How to Out-Think the Machine

The Real Importance of Branding for CMOs

In a Growing Market, Remaining Relevant is the Name of the Game

The New Sound of Opportunity: What AI Voice Branding Means for You

Five Underplayed Opportunities to Accelerate DTC Brand Growth

Commercial Brands and the NHS: A Lockdown Love Story

Geographical Imaging as a Brand Name Strategy for the Digital Age

De-positioning Mastery: How to Outperform the Competition

Car Buying and the Measure of a Corporate Brand

Packaging Design – Judging a Book Beyond Its Cover

Interview: Bad PR & Good Brand Building, with Michael Priem, Modern Impact

The Top Three Reasons Brands Fail to Stay Relevant – and in Business

Break the Rules: Brand Language Is Yours to Create

It’s Difficult to Be Different, but Necessary

Why Keeping It Simple Doesn’t Mean Dumbing It Down

Brands and the Art of Soft Power – Using the Tools of Diplomacy to Build Better Brands

Three Chords and the Truth: Brand Narratives and the Three Filter Test

Build Your Brand Strategy with Big Data

How to Win Sonic Market Share from Industry Heavyweights

Kid boy sitting at desk clueless and confused expression with arms and hands raised. doubt concept. I don't know. Mistake. Online school lesson.

Brand Campaigns, Part 1: What Exactly Are They?

Building Brand Empires – A Unifying Approach to Building Brand Experiences

Blanding: Untangling the nuanced knot of brand design

In a Fraught World, Empathy Is the Most Critical Factor for Marketing Success

If You Want to Be a Purpose Brand, Start from the Inside Out

Breaking Rules to Tell True Stories: A Conversation with Filmmaker Emma Branderhorst

Ad Blocking: A Desperate Plea for Better User Experience

Interview: Make It About Micro-Actions, Not Big Gestures

The Psychology Behind Your Brand: How Customers See You

How Can Established Brand Owners Get Ahead of the Curve?

Don’t Panic! Interview: PYM’s Co-Founder & CEO, Zak Williams

Good Enough Isn’t Good Enough

Dear B2B CEO, Your Brand Is Vital to Your Bottom Line

A Behavior Primer: Important Biases, Why They Exist, and How to Design for Them

ROI vs ROAS: Which Is the Better Metric for Digital Advertisers?

New Brand Architecture for a Fragmented, Digital, Purpose-Fueled World, Part 2 – A Solution

Empathy Gaming: How Connection Is Triumphing Over Competition

Brand Identity Is About Two Things (and Two Things Only)

Interview: The Way to Human-Oriented Enterprise, with Dr. Bruno Cignacco

Brand-Building – The Disney Way

Market & Innovate with Data-Driven Personas, with Jay Steere, ex-Timberland

REBELS AND RULERS: Interview with Viorela Marcu, Employer Branding Leader EMEA, UiPath

REBELS AND RULERS: Interview with Nanne Bos, Head of Global Brand Management, ING Group

Made for Me — 3 Ways Brands Can Achieve Successful Personalization

Solidarity Is Not for Sale

State of the Brand: Dawn of Europe

Employer Branding: Winning the Battle for Awesome Talent

The Long-Term Effect of the Pandemic’s Upheaval on Values, Communication, and Branding

The Resizing of Retail

Don’t Panic! Interview: General Manager at Microsoft Brand Studio, Jeff Hansen

Sustainability Is a Journey, Not a Destination, with Michael Stausholm, Sprout World

The Rush for an EVP: An Opportunity

Emerging Requisites from 2020

Exclusive Interview with Philip Kotler, Distinguished Prof. of International Marketing

Branding’s Perfect 10 – Less Branding

Leadership concept, yellow leader plane leading black planes, on black background with empty copy space on right side. 3D Rendering

Consumer Insight Makes for a Uniquely Influential CMO

How Will Brand Loyalty Be Defined from Now On?

Succeeding in Platform-Based Marketing – Part 7: Brand as Person

Brands and Emotional Dishonesty

A Matrix Framework for Measuring the Halo Effect of Brand Sponsorship

Will Working from Home Damage Brand Culture?

Brand Collaboration & the Art of the Conceptual Land Grab

In Luxury, Truth and Fantasy Will Set You Free

Design, Brand, Innovation

Brand Equity: A Strategic Pillar for Competitive Advantage in Luxury Markets

The World’s Most Powerful Branding Begins at One, Magical Intersection

Building Strong Brands in the Metaverse Comes in Stages

Brand Strategy Spoilers: People Decide on Cost, Not Price

Three People Laughing in Front of a Computer: A Tale of Team Stock Photos

Succeeding in Platform-Based Marketing – Part 4: The Community Spirit

How Curiosity Will Strengthen Your Brand Leadership