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What the Recent Run of Acquisitions Tells Us About an Evolving Games Industry
Why a Brand Platform Should Be Your Next Big Idea
Brand Relevance Evolution in Fashion – Attract and Engage with New Generations
Paramount Lessons from Successful Rebrands
Humanity in Branding: Is AI Driving or Hindering Your Customers’ Trust?
Building Your Brand Shouldn’t Come First: An Interview with Rachel Wentzel, Adidas
What Is the Future of Brand Guidelines?
Electric Branding – Portfolio Strategies and Architecture of EVs
On Trend: Fashion that Resonates with Young People
Keeping the Creative Flame Burning Bright
On the Venn Diagram of Brand Value, Meaning and Design Must Merge
Character Building: The Untapped Power of Brand Icons
Is 2022 the Year of the Sonic Boom?
The Global Leader’s Approach to Brand Management
Turn Internal Business Priorities into External Brand Experiences
How Strong Brands Embrace Emotional Insight to Drive Growth
The Effect of Leadership on Brand Legacy
Packaging for Children and Their Time-Poor Parents
The Cool Kids Strategy: Your Brand Is Who You Associate With
Why Structure Can Be the Basis for Creativity
Don’t Panic! Interview: Founder & CEO of The Phluid Project, Rob Smith
The Evolution of the Brand Consultant: Breaking the Chains of Corporate Addiction
Dear Brands, Give Me Less, Take Longer, and Charge More
How Cultural Intelligence Can Help Debias Big Data and Data Research
Why Marketers and Designers Need to Work Together on Co-Creation
How Can Businesses Use Design Thinking to Redefine Company Culture?
How the PaaS Model Is Shifting Your Brand’s Focus
The Rise of the Deadebrities
If You Don’t Tell Your Story, Someone Else Will
Unscientifically Helpful: The Jungian Archetypes in Brand Positioning
Leading in a Downturn
Consumer Insight Makes for a Uniquely Influential CMO
Why It’s Important for D2C Brands to Track Brand Awareness
Why Sir Richard Branson’s Approach to Employee Progression Is the Key to Business Growth
When It Comes to Clients, the Best Education Is Inspiration
The Great Ad Ban of 2021
How Curiosity Will Strengthen Your Brand Leadership
Will the Rebrand Be Cosmetic or Holistic?
The Power of Data Visualization in Finding Insights
The Decalogue of Building Brand Loyalty
Blanding: Untangling the nuanced knot of brand design
If You Want to Be a Purpose Brand, Start from the Inside Out
That One Heart Melter: For the Love of Brands!
Brand Strategy Spoilers: Is “Social” the Most Misunderstood Word in Marketing?
Premiumisation: What Is It? What Isn’t It? When to Do It, and When Not To
Archetypes and the Future of Brand Personification
Forget Disruption, It’s Time to Stop Interrupting Culture and Join In
Seeking Sustainability, Finding True Brand Mission
5 Myths About Social Commerce
Sustainability Challenges and Why It’s Time to Put Marketing in Second Place
Dear B2B CEO, Your Brand Is Vital to Your Bottom Line
Beloved British Brands: Yesterday and Tomorrow
When Brands Should Shut Up – A Study on Brand Activism
Build Your Brand Strategy with Big Data
Exclusive: The Impact of Social Shifts on Branding & Communications – Glocalities
What Would Your Brand Sound like as a Voice? A Conversation with Phoebe Ohayon
The Post-Pandemic Consumer: Changes in Sentiment, Shopping Habits, and Lifestyle
Growth Path to Iconic Status
Irreplaceable Brands: Who Would We Miss if They Were No Longer Around?
Brand Stretch: When, Why, and How?
The Dynamics of Brand Ownership: How Brands and Customers Co-Create Value
Purpose: Heart of a Brand, Root of a Rebrand
Supercharge Your Social Media with Sentiment Analysis
Purposeful SME Brand Management: Optimize Your Brand to Fit Customer Expectations
The Year the Green Lion Roared in Cannes
Attention-Seeking & Attention-Finding – Brain Design & Brand Power
What the Arts & Culture Industry Needs Now Are Interesting Brands
How B2B CMOs Can Make the Business Case for Branding
The Heightened Need for C-Level Collaboration, with Peeyush Dubey, LTI
Brand Trust Is a Goal, Not a Message
Rock the World by Simplifying Just 7 Things
How Purpose Champions Deliver When it Comes to ESG
Belief – Key to Winning Clients
Brand Narratives: A Story of You and Them
Succeeding in Platform-Based Marketing – Part 6: Content
The D2C Bazaar Is Open: Product Owners and Manufacturers Rewrite the Rules
Solid Branding Means Niching for a Person, Not a Market
The Sound of Social – Why Brands Need to Consider How They Sound to Join the Club(house)
Succeeding in Platform-Based Marketing – Part 2: What Does the New Media Landscape Look Like?
What Is Hyper-Localization and Why Is It Crucial for Global eCommerce Brands?
For Many Brands, Inclusivity Isn’t Always the Path of Least Resistance
Confirmation Bias in Collecting and Interpreting Data
Don’t Panic! Interview: July’s Co-Founders, Erik Rauterkus and Muhammad Saigol
Values Open the Door for Talent