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Brand Tonality, Part 3: Making or Breaking Trust
Seven Key Steps to Global Brand Management
The Business Case for Brand Investment
What the Recent Run of Acquisitions Tells Us About an Evolving Games Industry
Brand Equity: A Strategic Pillar for Competitive Advantage in Luxury Markets
Brand Strategy Spoilers: Sometimes Consumer Behavior Is Rational
The Journey Towards a More Ethical Luxury
How B2B Can Make Value Propositions Work Harder for Growth
If You Don’t Tell Your Story, Someone Else Will
Activating Your Brand Purpose in Health Care: Going Beyond Medicines, Devices, and Services
ESG Empowerment: Brands Should Listen to Employees, Not Reactionary Politicians
The Evolution of Brand Consultants: By Design, Not by Accident
The Sound of Social – Why Brands Need to Consider How They Sound to Join the Club(house)
How Can We Help Brands Become Good Ancestors?
What Brands Can Learn About Music Through Film and Television
Is Branding Necessary in the World of Healthcare?
State of the Brand: Nordic Equilibrium
Employer Branding: Winning the Battle for Awesome Talent
Big Brand Ideas Start in Small Places
Brian Collins: The Brandingmag Interview
Advanced Analytics for Data-Driven Decision-Making for Business
Using Humour, Education, and Empowerment to Break Down Taboos
From Self-Doubt to Self-Belief – Conquer Your Creative Mind
Get Real to Differentiate Your B2B Brand
Exclusive: The Impact of Social Shifts on Branding & Communications – Glocalities
Why Brand? First of All, You Have No Choice.
How to Use Brand Tracking to Scale Your Business
1,200 Post-It Notes to Fix a Broken Brand Culture
Everything Wrong with Brands, with Tom Goodwin, (ex) Head of Futures & Insight, Publicis
Dear Brands, Give Me Less, Take Longer, and Charge More
Why Are African Brands Not Going Global at Scale?
Brand Campaigns, Part 5.2: Debunking Apple’s “Greatest Ad of All Time”
How Brands Win With Emotional Intelligence and Sound
What Ryanair Can Teach Us About Brand Love
Branded Sentiments: SINJOY—It’s So Good To Be Bad
Marketing Has a Self-Identity Crisis
Are You Jonathan Van Ness or Dolly Parton? Why Brands Should Think About Their Celebrity Persona
It’s Time to Build Better Brand Narratives
The Principles of Gamification
Podcast Ep 8: What Is Foresight and What Is Its Function for the Brand?
Business Purpose vs Brand Purpose: Why the Difference Matters
What Is the Power of a Mass-Niche Brand Positioning?
Nation-Branding Soft Power: The Case of Brand China
On Trend: Fashion that Resonates with Young People
The Cool Kids Strategy: Your Brand Is Who You Associate With
Why Does ‘Gardening’ Matter to a Business Prioritizing Organizational Health?
Globalizing Brands: A Strategic Roadmap for Branding Agencies
Brand Campaigns, Part 3: How Does Brand Advertising Work?
The End of the Inconspicuous Purple Cow
When It Comes to Brand Building, Interesting Beats Quick
When Brands Should Shut Up – A Study on Brand Activism
What Brands Can Learn from the Chinese Approach to Innovation
Modern Luxury: The Evolution of a Sector, Its Market, and Its Habits
Interview with Caroline Kinneberg, Head of POLITICO Studio
Opting Out Is an Opportunity for Your Brand to Build Empathy
How to Make Your Sonic Logo a Distinctive Brand Asset
How B2B CMOs Can Use Brand as a Change Agent
Interview: The True Brand Purpose, with Dion Hughes, HiBAR
Live the Experience and Feel the Brand
The Most Consistent Aspect of a Brand Is Consistency
Interview: A Higher (Brand) Culture, with Michael Stusser, Higher Ground
How to Leverage Visual Branding to Drive Authenticity in Marketing
Non-Negotiables for Your Brand’s Mental Health Campaigns
Your Purpose Statement Is Not a Tagline: Why Activation Is The Key to Business Purpose
Linguistic Devaluation: Why We Need a New Lexicon for Brand
Brands Across Borders: Language & Localization
Podcast Ep 1: Why Are Distinctive Brand Assets More Important in Mature Markets?
Three People Laughing in Front of a Computer: A Tale of Team Stock Photos
Interview with Stacey Trunnell, Brand Strategy Director, Cactus
What Companies Need to Know When Building Millennial Brand Relevance
Community, Content, and Compliance: A Charity’s Guide for Online Branding
With Brand Messaging, Consistency Means Opportunity
The Evolution of Social Media and the Importance of Customer Content
Sound: The Science of the Forgotten Sense, with Prof. Dr. Daniel Müllensiefen, Goldsmiths
In the World of Creator Brands, Faces Are the New Logo
Ask Not What Your Community Can Do for You…
Why Every Brand Could Use a Chief Narrative Officer
Why Thinking Outside of the Box Is Really About Changing the Box
Growth Path to Iconic Status
Dissonance: Walking the Tightrope of Design Disruption
Character Building: The Untapped Power of Brand Icons
Premiumisation: What Is It? What Isn’t It? When to Do It, and When Not To
Interview with Kirsty Traill, Global Chief Customer Officer, Shuttlerock
Brand Strategy Spoilers: Getting Beyond the B.S. of ‘Experience’