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Battle of the Brands – Virgin Media vs O2

Carving Niches: How to Launch a Landmark Product Outside of Existing Categories

Do Sonic Logos Actually Work?

Don’t Panic! Interview: July’s Co-Founders, Erik Rauterkus and Muhammad Saigol

Intercultural Thinking: Changing and Adapting to New Cultures

Brand Strategy Spoilers: Stopping the Clock on Consumer Time Barriers

The Hard Truth of Living Your Brand Values

Heritage Branding: Digitizing the Family Heirlooms

Build Your Brand the Fabergé Way

How Can We Help Brands Become Good Ancestors?

Developing a New Marketing Strategy? Remember, It’s about Humans

Branding Strategy for an Adaptable Future

The Science Behind Special Editions

The Most Consistent Aspect of a Brand Is Consistency

Influencers Are the New Brands of the Marketing Ecosystem

A Harmonious Connection: Aristotle’s Modes of Persuasion and Leo Fender

Does Your Brand Voice Need to Be Distinctive?

A Powerful Brand Story Doesn’t Crumble Under Pressure

How Identities Interface with Brands

How Confirmation Bias Affects Brands’ AI Future

Why Your Client Still Doesn’t Understand Branding

When It Comes To AI Creativity, We Have Nothing To Fear But Fear Itself

Five Underplayed Opportunities to Accelerate DTC Brand Growth

Marketing Isn’t Evil: Brand for Good

When It Comes to Clients, the Best Education Is Inspiration

For Many Brands, Inclusivity Isn’t Always the Path of Least Resistance

It’s All About Perspective: Why Good Writers Are Great for Brands

How It Should Be Done — Human-Centered Design

Personal Branding And Careers – Time To Get Digital

Don’t Panic! Interview: Director of Marketing & Brand Strategy at Aston Martin, Gerhard Fourie

Branding Is Not a Popularity Contest

Why Digital Experience Needs to Go Beyond Data and Champion Creativity

How to Win Sonic Market Share from Industry Heavyweights

Giving Kaspersky New Tools to Build a Safer World

How to Make Your Sonic Logo a Distinctive Brand Asset

Intercultural Design and Branding: Heritage Brands for the Future

The Golden Rule of Marketing Isn’t About Consumers

Brian Collins: The Brandingmag Interview

Your Brand’s Mission and Purpose Are Not Created Equal

Attention Brands! Don’t Leave Your Loyalty Programs Behind

A Better Future, Part 4 – Is Data Really Contrary to Our Humanness?

Schrödinger’s Loyalty: Making Sense of Marketing’s Most Misunderstood Word

Sustainability Challenges and Why It’s Time to Put Marketing in Second Place

What Is Wrong with Advertising in Three Promoted Tweets

Why Every Brand Could Use a Chief Narrative Officer

Marketing Has a Self-Identity Crisis

The Real Importance of Branding for CMOs

Rebranding Made Easy I – Eight Reasons for Change in Turbulent Times

Give Cities a Voice, Not a Jingle

If You Don’t Tell Your Story, Someone Else Will

The Top Three Reasons Brands Fail to Stay Relevant – and in Business

‘This Seat’s Taken’ – Obama’s Inbound Marketing Strategy

Social Value Equation: Where Social Media Offers the Most Value

Propinquity: A Hidden Engine for Earning Preference as a Service Brand

Entering the Participation Age of Branding

Turning Employees & Suppliers into Advocates – The Brand Community Way

Interview: Bad PR & Good Brand Building, with Michael Priem, Modern Impact

Widening the Aperture: The Need for Divergent Thinking

Supercharge Your Social Media with Sentiment Analysis

REBELS AND RULERS: Interview with Shade Vaughn, Chief Marketing Officer, Capgemini

Succeeding in Platform-Based Marketing – Part 4: The Community Spirit

Brands Should Embrace Conversation

Branding’s Perfect 10 – The Hearts and Minds

Building Brands by Marketing Truth, Trust, and Taboo – The Roundtable #39

Why Accessibility Is the Key to Actionable Strategy

The Effect of Leadership on Brand Legacy

Luxury Retailing in Times of Crisis – Regaining the Crown

How AR Helps Brands Emotionally Connect with Immersed Consumers

Selling Fun – How Viral Content Boosts Startup Marketing Strategy

Uniformity and the Missed Opportunities of Branding

Geographical Imaging as a Brand Name Strategy for the Digital Age

Walk the Talk – How Brands Lead by Example

Branding’s Perfect 10 – The Enemy of Action

Brands in the Boardroom III: The Future of Brand Management

Here, Lick This! Thoughts on New Flavor-Creating Tech

Podcast Ep 9: Why Are Scandinavian Brands so Successful?

Don’t Ask Your Audience to Think, Feel, or Do. Ask Them to Remember

Activating Your Brand Purpose in Health Care: Going Beyond Medicines, Devices, and Services

Web2.5: A Clever Term or a Useful Step for Brands Entering Web3?

Youth Marketing: The Roundtable #36

Brand Strategy Spoilers: The Raw Instinct to Win

Why Big Data is Essential in Content & Data Visualization

The Art of (Brand) Transformation, with De’Longhi and Landor & Fitch

Dissonance: Walking the Tightrope of Design Disruption