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The Evolution of Brand Consultants: By Design, Not by Accident

The Case for Bold Brand Names

In Pursuit of the Idle Mind

Luxurious Brands Are Still on Mute

Generic Creativity Might Be Your New Customer Touchpoint

What Does It Mean to Be Customer-Centric in a World Where Everyone Says They Are?

New Brand Architecture for a Fragmented, Digital, Purpose-Fueled World, Part 1 – The Problem

Agentic Lovemarks: How Brands Can Top Both Human and AI-Driven Shortlists

Employer Branding: Winning the Battle for Awesome Talent

Big Brand Ideas Start in Small Places

The Power of Influence: Working with Content Creators Who Offer Emotional Engagement

Brand Strategy Spoilers: The Tribe Has Spoken

Nation-Branding Soft Power: The Case of Brand China

Attention-Seeking & Attention-Finding – Brain Design & Brand Power

Apple iMac G3 computer from 1998 in original Indigo blue color. Retro computer with keyboard and mouse isolated on beige background

Brand Campaigns, Part 5.1: Thinking Different about Apple’s “Think Different” Campaign

Humanity in Branding: What’s the Role of AI in Consumer Research?

Using Humour, Education, and Empowerment to Break Down Taboos

The Dangers of Rebranding – Why You Should Think Twice

The Cost of a Bad Employer Brand

Brands as Cultural, Moral & Political Leaders: New Responsibilities & Opportunities

Made for Me — 3 Ways Brands Can Achieve Successful Personalization

Gardeners and Carpenters: Brands Can Be Cultivated But Not Built

Brand Equity: A Strategic Pillar for Competitive Advantage in Luxury Markets

The Role of Empathy in Design

Activating Your Brand Purpose in Health Care: Going Beyond Medicines, Devices, and Services

Podcast Ep 13 | Business-to-Human: Keeping People at the Heart of Tech Branding

Interview: The True Brand Purpose, with Dion Hughes, HiBAR

A Behavior Primer: Important Biases, Why They Exist, and How to Design for Them

Car Buying and the Measure of a Corporate Brand

AI Has Entered the Creative Department, What Role Should It Get?

Solidarity Is Not for Sale

From Self-Doubt to Self-Belief – Conquer Your Creative Mind

The Rush for an EVP: An Opportunity

Culture, eSports, and the Beauty of an Industry in Its Infancy

How B2B CMOs Can Use Brand as a Change Agent

A Matrix Framework for Measuring the Halo Effect of Brand Sponsorship

The Top Three Reasons Brands Fail to Stay Relevant – and in Business

Dear B2B CEO, Your Brand Is Vital to Your Bottom Line

Music Is the Key to Connectivity This Christmas

Marketing Isn’t Evil: Brand for Good

Bosses Out from Under Cover: Cultivating Empathy as a Driver of Change

The ‘Made In’ Equity – Provenance and the New World Order

Don’t Panic! Interview: Director of Marketing & Brand Strategy at Aston Martin, Gerhard Fourie

The Natural Laws of Branding, Part 1: Sensationalism

Sonic Branding Is Dead, Enter the Audio User Experience

Podcast Ep 7: Why Brands Need Long-Term Commitment to Building Credibility, with David Aaker

Rebranding? Think Outcomes, Not Outputs

Youth Marketing: The Roundtable #36

Branding for a Post-growth Society: What We Need Now Is Degrowth

Dear Brands, Give Me Less, Take Longer, and Charge More

Succeeding in Platform-Based Marketing – Part 7: Brand as Person

Unlocking the Power that Music and Sound Have on Consumer Spending

Why Enterprise Businesses Need to Think like a Startup

Wanna Talk About Purpose? First, Let’s Talk About Profit

Don’t Panic! Interview: Bloomberg Media’s Chief Growth Officer, M. Scott Havens

Scaling Beauty Innovation to Fit the Market and Make the World a Better Place

Sound: The Science of the Forgotten Sense, with Prof. Dr. Daniel Müllensiefen, Goldsmiths

ESG Empowerment: Brands Should Listen to Employees, Not Reactionary Politicians

That Team with the Torch: Welcome to Your New Job!

When It Comes to Ideation, Bigger Doesn’t Mean Better

Build Adaptive Marketing Strategies with the Psychographic Branding Method

Podcast Ep 10: Why Don’t Brands Grow According to Plan? – Research Insights

Global Inclusivity – Opening Pandora’s Box?

Build Your Brand the Fabergé Way

What Food Brands Can Learn from a “Disadvantaged” Fighter

Stick or Twist: Should Brands Cut Their Founders Loose?

Values Open the Door for Talent

What Does Effective Employer Branding Need to Do?

Celebrity Endorsement in Technology Still Requires Innovation to Succeed

How Identities Interface with Brands

Don’t Panic! Interview: CEO of (RED), Deborah Dugan

The Term “Brand” Has a Branding Problem

Branding Is Not a Popularity Contest

All About Play – How Brands Can Truly Leverage the Metaverse

Data Asks the Right Questions, Creativity Answers

If You Don’t Tell Your Story, Someone Else Will

How Cultural Intelligence Can Help Debias Big Data and Data Research

Can Rebranding Help Shift In-House Attitudes?

Are You Jonathan Van Ness or Dolly Parton? Why Brands Should Think About Their Celebrity Persona

The Unique Branding Opportunity of “Live Service” Video Games

Electric Branding – Portfolio Strategies and Architecture of EVs

Build Your Brand Strategy with Big Data

Interview: The Way to Human-Oriented Enterprise, with Dr. Bruno Cignacco

Brand Narratives: A Story of You and Them