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Irreplaceable Brands: Who Would We Miss if They Were No Longer Around?
Interview: A Higher (Brand) Culture, with Michael Stusser, Higher Ground
Start with De-Positioning and Watch Differentiation Take Care of Itself
What’s a Thought Leader? And Why Is Everyone Becoming One?
Great Brand Positioning Needs Passionate Entrepreneurs
5 Myths About Social Commerce
Schrödinger’s Loyalty: Making Sense of Marketing’s Most Misunderstood Word
Brand Strategy Spoilers: What Makes Your Brand Hard to Buy?
Celebrity Endorsement in Technology Still Requires Innovation to Succeed
The Future of Lifestyle Branding: The Top 5 Most Wanted
Interview: Why Brands Should Become More Emotionally Intelligent, with Kevin Allen
What the Recent Run of Acquisitions Tells Us About an Evolving Games Industry
Branding’s Perfect 10 Series
Design, Brand, Innovation
Stick or Twist: Should Brands Cut Their Founders Loose?
Emotional connection in B2B communication: A missing ingredient?
Web3 Is Coming – What Does It Mean for Brands?
The Power of Vulnerability: Sometimes the Best Messages Come from the Biggest Mistakes
Why Creative-Friendly Data Makes Brands More Relevant, with Bruno Bertelli, Publicis
Everyone Has a Purpose, Few Have a Conscience
Growth Path to Iconic Status
Tick Tock 🕐 A Timeline of Shareable Sonic Branding
Personal Brand Narratives: From Self-Assessment to Strategic Content
What Is Branding and Why Is It Important for Your Business?
From Murders to Marketing: The Rise of Podcasting for Brands
For Millennials, How Can Big Brands Act Small?
How B2B Can Make Value Propositions Work Harder for Growth
How AR Helps Brands Emotionally Connect with Immersed Consumers
What’s the Secret to the Optimal Omnichannel Approach? It’s Really About One Thing
Embracing Diversity Should Be Best Practice, Not Just a Hot Trend
Earcons and Love-Notes: The New Age of Sonic Branding
Branding Belongs to the Brain, Not the Algorithm
The Elevator Pitch Is More Alive than Ever, as Long as You Get It Right
Microsoft Reimagines the Xbox Experience in a Game-Changing Way
Unlocking the Spell of Instagram: Social Theory for Modern Brand Building
Saying It Right, and Saying It Best
Tone of Voice Promised to End Business Blah. What Happened?
Attention-Seeking & Attention-Finding – Brain Design & Brand Power
The Best Brands Don’t Prescribe Behavior, They Create ‘Permission’
Don’t Panic! Interview: Philips’ Global Head of Brand, Thomas Marzano
1,200 Post-It Notes to Fix a Broken Brand Culture
How We Assess Industrial Brands (It’s Not Rationally)
What Netflix Can Teach Creators About Capitalizing on Their Brand
Behind the Brand: The Athletic’s Ascent Amidst Acquisition
Why Startups Should Think Branding First
If You Want to Be a Purpose Brand, Start from the Inside Out
What Is the Power of a Mass-Niche Brand Positioning?
Remember, Packaging Starts and Ends with Marketing
A Balance of Values: It’s Not Just What You Did, But How You Did It
Personal Branding And Careers – Time To Get Digital
Interview: The Economy of Values, with Susan Vidler, European CRO, Toluna
Twinning – Harness the Power & Avoid the Pitfalls of Digital Twins
Why Accessibility Is the Key to Actionable Strategy
Why Invest in Brand Authenticity when “Good Fakes” Rule the World?
The Post-Pandemic Consumer: Changes in Sentiment, Shopping Habits, and Lifestyle
Why Sir Richard Branson’s Approach to Employee Progression Is the Key to Business Growth
Branding’s Enduring, Unhealthy Relationship with Kitsch
Mind Your Language: It’s Time to Get Specific About the Words You Use
What Would Your Brand Sound like as a Voice? A Conversation with Phoebe Ohayon
How to Build Brand Awareness Using Customer Support
Central Europe – Sustainable Fashion’s Hidden Region
How Curiosity Will Strengthen Your Brand Leadership
Creatively Challenged – Predicting the Rise of the Chief Creative Officer
Business Model Innovation – Corporate Entrepreneurship
Momma Red Bull, Teach Your Kids to Pick Up After Themselves
Interview: Bad PR & Good Brand Building, with Michael Priem, Modern Impact
Marketing Isn’t Evil: Brand for Good
Creating a Web3 Whisky Brand: An Interview with Georg Runge and Shenr-Jye Hon
Brand Ambassadors: Why Brand Managers Should Consider Them Priceless
How Cultural Intelligence Can Help Debias Big Data and Data Research
What’s Your Unique Selling Point?
Hindsight on 2021
Brand Relevance Evolution in Fashion – Attract and Engage with New Generations
The Sound of Social – Why Brands Need to Consider How They Sound to Join the Club(house)
How Packaging Design Can Pack and Reflect Brand Values
The Case for Brand Mortality in an Era of Legacy-Chasers
Unscientifically Helpful: The Jungian Archetypes in Brand Positioning
Marketing Expert-Mode: Forging Lasting Brand Associations in eSports
The Luxury of Less: What Is the Future We Are Creating?
The New Meaning of Customer Relations
How Can Businesses Use Design Thinking to Redefine Company Culture?
Brand Experience During Crisis Recovery: The 5-Senses Approach
Branding’s Perfect 10 – The Future of Brand
Why Your Client Still Doesn’t Understand Branding