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Enter the AI-powered Mascot Paradigm of Brand Personification
For Many Brands, Inclusivity Isn’t Always the Path of Least Resistance
How Purpose Champions Deliver When it Comes to ESG
Who Should Own a Cultural Change Project?
Brian Collins: The Brandingmag Interview
How It Should Be Done — Human-Centered Design
What Is the Future of Brand Guidelines?
Interview: Data & Brands in the New Decade, with Emma Chiu, Wunderman Thompson Intelligence
Why You Should Consider The Sensory Side of Brand Representation
How to Lose Trust – The Biggest Brand Reputation Nightmares
The Year the Green Lion Roared in Cannes
Developing a New Marketing Strategy? Remember, It’s about Humans
How Successful Advertising Campaigns Changed Brands Forever
Social Audio Branding – Setting the Stage for Sound Strategy
Country as a Brand – The Case of Slovenia
Bosses Out from Under Cover: Cultivating Empathy as a Driver of Change
Uniquely Yours: Why Being a One-of-a-Kind Brand Isn’t Necessarily Good Enough
The Profitability Tightrope
Employee Value Propositions Aren’t Really Working
Podcast Ep 2: What Are the Value Drivers of Digital Business Models?
Marketing Isn’t Evil: Brand for Good
Brand Campaigns, Part 4: Why and When Should You Use Them?
What Happens When Your Brand Purpose Becomes Dangerous?
Is Style Over Substance Eroding Brand Value?
Entering the Participation Age of Branding
How Brands Can Speak with Authenticity Across Cultures
The Effect of Leadership on Brand Legacy
Why Sound Is Surpassing Visuals and Celebrities, with Bjorn Thorleifsson, amp
How to Turn the Infinite Canvas Into a Brand Advantage
Sustainability Challenges and Why It’s Time to Put Marketing in Second Place
The Best Brands Don’t Prescribe Behavior, They Create ‘Permission’
Brand Is the Way to Unstick a Stuck Purpose—Here’s How
How to Navigate Today’s Advertising Media Networks
Does Your Brand Voice Need to Be Distinctive?
Branding Strategy for an Adaptable Future
Why Personal Branding Is Driving an Exciting Opportunity for Brands Online
The Fundamental Building Blocks of Brand Love
7 Ways to Unlock Brand Value through Your Brand Center
The Global Leader’s Approach to Brand Management
Myth Busters: On the Relevance of Influential Bloggers
Employer Branding: Winning the Battle for Awesome Talent
Does Where You Place Your HQ Affect Your Brand?
Brand Strategy Spoiler: Look for Four Kinds of Psychological Profiles
Branding in 2019: Strategy Is Evergreen
Rational or Emotional Decisions in Heavy Industry—Which Is It?
Why It’s Time for Brand Leaders to Get Serious About Emotion
Interview: A Higher (Brand) Culture, with Michael Stusser, Higher Ground
REBELS AND RULERS: Interview with Shade Vaughn, Chief Marketing Officer, Capgemini
Supercharge Your Social Media with Sentiment Analysis
Why Thinking Outside of the Box Is Really About Changing the Box
The Power of Personal: How Will Personalization, Humanization, and Empathy Factor Into the Future of Branding and Packaging?
The Term “Brand” Has a Branding Problem
Podcast Ep 8: What Is Foresight and What Is Its Function for the Brand?
The Dynamics of Brand Ownership: How Brands and Customers Co-Create Value
Made for Me — 3 Ways Brands Can Achieve Successful Personalization
How Can Organizations Understand the Bottom-Line Impact of Brand?
Podcast Ep 12: The Plumbing & Poetry of Franchising Creativity
Business Model Innovation – Corporate Entrepreneurship
Why Focus Is Essential for Effective Branding and Marketing
Attention-Seeking & Attention-Finding – Brain Design & Brand Power
Paramount Lessons from Successful Rebrands
Brand Stretch: When, Why, and How?
The Great Ad Ban of 2021
Using Humour, Education, and Empowerment to Break Down Taboos
H&M’s Greenwashing: Short-Sighted and Unethical
During Crisis and Beyond: Human Relations Management
The Hard Truth of Living Your Brand Values
Why Your Client Still Doesn’t Understand Branding
Business Purpose vs Brand Purpose: Why the Difference Matters
The Evolution of the Brand Consultant: From Generation to (Re)Generation
Can Rebranding Help Shift In-House Attitudes?
Brands and Emotional Dishonesty
Packaging Design – Judging a Book Beyond Its Cover
Brand Trust Is a Goal, Not a Message
Navigating Change & Understanding the Key Legal Issues of Influencer Marketing
Branding’s Perfect 10 – The Hearts and Minds
Podcast Ep 10: Why Don’t Brands Grow According to Plan? – Research Insights
AI Has Entered the Creative Department, What Role Should It Get?
The Power of Data Visualization in Finding Insights
Don’t Panic! Interview: General Manager at Microsoft Brand Studio, Jeff Hansen
Brand Campaigns, Part 5.2: Debunking Apple’s “Greatest Ad of All Time”
Forget Disruption, It’s Time to Stop Interrupting Culture and Join In
Don’t Panic! Interview: Bloomberg Media’s Chief Growth Officer, M. Scott Havens
Fortune 500 Companies and Social Media: What Makes Their Campaigns so Successful?