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Consumers’ Attitude Towards Celebrity-Owned Brands in Beauty Industry: Relevant Insights
Rebranding Made Easy II – The Business Side of Rebranding
What Thought Leaders Can Learn from Pitch Guidelines
Brand: Most Want to Stand Out, But Is There an Argument for Blending In?
How Brands Can Squeeze More ROI From Big Data
Why Brand? First of All, You Have No Choice.
Break the Rules: Brand Language Is Yours to Create
An Emotional Approach to Range Segmentation Can Unlock Your Brand’s Storytelling Power
Brand Campaigns, Part 5.2: Debunking Apple’s “Greatest Ad of All Time”
Values Open the Door for Talent
Don’t Panic! Interview: The New York Times’ Head of Audience and Brand, David Rubin
Uniquely Yours: Why Being a One-of-a-Kind Brand Isn’t Necessarily Good Enough
Branding in 2019: Strategy Is Evergreen
Market Research vs. Consulting: Which Is the Ideal Approach?
Understanding the Role of Brand Marketing in Corporate Sustainability
Delivering Trust with Empathy – Where Next for Financial Brands?
Succeeding in Platform-Based Marketing – Part 4: The Community Spirit
Will Working from Home Damage Brand Culture?
Brand Experience During Crisis Recovery: The 5-Senses Approach
Branded Sentiments: FRUST-LUST — The pleasure of never getting it
Attention-Seeking & Attention-Finding – Brain Design & Brand Power
Big Brand Ideas Start in Small Places
With Brand Messaging, Consistency Means Opportunity
Why Personal Branding Is Driving an Exciting Opportunity for Brands Online
South Park MBA
The Golden Rule of Marketing Isn’t About Consumers
Enter the AI-powered Mascot Paradigm of Brand Personification
Brand Campaigns, Part 5.3: Did Apple’s Brand Advertising Lead to Brand Growth?
A Creative Director’s Guide to Giving Better Creative Feedback
Interview: Mind the (Purpose) Gap, with Scott Goodson & Chip Walker, StrawberryFrog
Beloved British Brands: Yesterday and Tomorrow
Combine Doubt with Data to Make Better Brand Decisions
Creative Automation: How & When to Use It
Your Brand’s Mission and Purpose Are Not Created Equal
Succeeding in Platform-Based Marketing – Part 2: What Does the New Media Landscape Look Like?
What Is the Power of a Mass-Niche Brand Positioning?
The Evolution of Social Media and the Importance of Customer Content
Consumer Insight Makes for a Uniquely Influential CMO
What Brands Can Learn About Music Through Film and Television
Tick Tock 🕐 A Timeline of Shareable Sonic Branding
Creative Leaders Call for More Transparency – The Roundtable #40
Podcast Ep 1: Why Are Distinctive Brand Assets More Important in Mature Markets?
The Journey of a Brand Narrative: Sometimes the Best Stories Begin with One Step
Interview: Reshaping an Industry, with Patrick Bewley, Duchateau
What Is Hyper-Localization and Why Is It Crucial for Global eCommerce Brands?
The First Law of Content Marketing: Help Me Help You
Interview: Make It About Micro-Actions, Not Big Gestures
The Fundamental Building Blocks of Brand Love
Here’s How AI Startups Can Leverage Brand Marketing
A New Twist on Distinctive Brand Assets: Human Capital?
Brand Collaboration & the Art of the Conceptual Land Grab
The Effect of Leadership on Brand Legacy
Brand Relevance: How to Successfully Connect With Your Customers
The Exploration of the Human Psyche: Jung’s Archetypes
Entering the Participation Age of Branding
Brand Engagement Flourishes Only When Understanding the Audience’s Culture
Branded Films Build Empires: Inspire Unparalleled Brand Loyalty with Your Phone and a $40 Mic
Why Fashion Needs to Find Its Voice
Recency & Receptivity – Marketing Lessons from Erwin Ephron
Outgrow the Teenage Phase: Building Well-Rounded Brands
Brand Relevance Evolution in Fashion – Attract and Engage with New Generations
Interview: How Motivation Theory Can Build Brand Loyalty, with Aline Holzwarth, Behavioral Scientist
Myth Busters: On the Relevance of Influential Bloggers
Person Or Product?
Podcast Ep 2: What Are the Value Drivers of Digital Business Models?
Market & Innovate with Data-Driven Personas, with Jay Steere, ex-Timberland
Why Words Matter in Design
Brand Campaigns, Part 5.1: Thinking Different about Apple’s “Think Different” Campaign
A Better Future, Part 5 – Designing Customer Experiences for the Social Good
Engineering Brands for a More Open, Resilient, and Optimistic Future
REBELS AND RULERS: Interview with Viorela Marcu, Employer Branding Leader EMEA, UiPath
How to Know When It’s Time for Transcreation
Using Digital Marketing to Move the Needle on Nonprofit Fundraising
How Confirmation Bias Affects Brands’ AI Future
Intercultural Design and Branding: Heritage Brands for the Future
Brand Identity Is About Two Things (and Two Things Only)
Why Are Brands No Longer Keeping Their Guidelines Under Lock and Key?
The Long-Term Effect of the Pandemic’s Upheaval on Values, Communication, and Branding
Startup Storytelling: The Cons of Oversharing Outweigh the Pros
In Memoriam: Aspirational Lifestyle Marketing
The Marvelous Middle: Meet the Spider in the Web of Brand Building
In Pursuit of the Idle Mind
Tone of Voice Promised to End Business Blah. What Happened?
Using Humour, Education, and Empowerment to Break Down Taboos