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How Brands Win With Emotional Intelligence and Sound

Brand Characters Are Building Emotional Connections in B2B

Podcast Ep 13 | Business-to-Human: Keeping People at the Heart of Tech Branding

Brand Press: Turn Your Brand Narrative into a More Relevant Story

How B2B Can Make Value Propositions Work Harder for Growth

China and Global Innovation: Considerations from the Automotive Industry

An Immersive Point of Sale Finds New Importance in Post-Pandemic Retail

Time to Clear Out the Cupboards: Lessons in Brand Declutter

The New Sound of Opportunity: What AI Voice Branding Means for You

Branding Belongs to the Brain, Not the Algorithm

The Long-Term Effect of the Pandemic’s Upheaval on Values, Communication, and Branding

Native Advertising: Here to Stay

Creative Humility, Operational Bravery

Building Brand Trust With Millennials

Interview: How Instinctive Emotion Drives Behavior, with Cyrus McCandless, PhD

Employees Would Rather Quit Than Advocate for a Brand They Don’t Believe In

Asking “How” Not “What” Is the Driving Force Behind Today’s Most Successful Businesses

Building Brand Empires – A Unifying Approach to Building Brand Experiences

What Does Effective Employer Branding Need to Do?

Just Ask the Technoking: Job Titles Reflect You and Your Brand

Myth Busters: On the Relevance of Influential Bloggers

Strong Brands of the Future Open Up to Diversity in Process, as Well as People

Images that Move – Using Video to Communicate Brand Story

Let This Be the Year Your Brand Deals with Grief

A Better Future, Part 2 – Societal Challenges Shaping Ad Companies

Podcast Ep 3: What Is the Role of Marketing and Branding Within Organizations?

Exploring the Dynamic Interplay of Marketing, Branding, and Service Design

In Pursuit of the Idle Mind

State of the Brand: Nordic Equilibrium

Why a Brand Platform Should Be Your Next Big Idea

Gardeners and Carpenters: Brands Can Be Cultivated But Not Built

Beloved British Brands: Yesterday and Tomorrow

Marketing Expert-Mode: Forging Lasting Brand Associations in eSports

Companies Can Grow During the Pandemic, but Should Future-Proofing Come First?

Artist rendition of a crowd of people in a variety of outfits, painted in different colors.

Internal Activation: Building Better Brands from Within

Why Does a CEO Need a Personal Brand?

How to Build a Tattoo-Worthy Brand

What Brands Can Learn About Music Through Film and Television

Is Your Business Asking the Right Questions About Generative AI?

Brand Campaigns, Part 4: Why and When Should You Use Them?

Branding’s Perfect 10 – Strategy of the Imperfect

Culture, eSports, and the Beauty of an Industry in Its Infancy

From Self-Doubt to Self-Belief – Conquer Your Creative Mind

Stick or Twist: Should Brands Cut Their Founders Loose?

Intercultural Thinking: Changing and Adapting to New Cultures

The Ins and Outs of the Brand Funnel

Interview: The Brick-and-Cannabis Business, with Drummond Munro, Superette

The D2C Bazaar Is Open: Product Owners and Manufacturers Rewrite the Rules

Unscientifically Helpful: The Jungian Archetypes in Brand Positioning

Interview: The True Brand Purpose, with Dion Hughes, HiBAR

Employee Value Propositions Aren’t Really Working

Twinning – Harness the Power & Avoid the Pitfalls of Digital Twins

Branding’s Perfect 10 – Absolute Marketing

Branding Through Online Experience

Alexa — How Do I Create an Ownable Brand Voice?

Building Brand Loyalty in the Modern Age – A New Route to Success

The Future of Lifestyle Branding: The Top 5 Most Wanted

People Are a Brand’s Most Valuable Assets – Why Not Involve Them?

New Brand Architecture for a Fragmented, Digital, Purpose-Fueled World, Part 1 – The Problem

Three People Laughing in Front of a Computer: A Tale of Team Stock Photos

Packaging for Children and Their Time-Poor Parents

Is Style Over Substance Eroding Brand Value?

Global Inclusivity – Opening Pandora’s Box?

Logo Renaissance – An Essential Part of Brand Experience

How Strong Brands Embrace Emotional Insight to Drive Growth

The Role of the Logo in the Third Age of Branding

The Case for Internal Brands, and How to Manage Them

Using Dynamic Content for Employer Branding

Interview: Luxury Retail in Motion, with Robert Lockyer, Delta Global

Branding Is Not a Popularity Contest

The Brand Revolution Will Be Experienced

How B2B CMOs Can Make the Business Case for Branding

The Effect of Leadership on Brand Legacy

The Luxury of Less: What Is the Future We Are Creating?

It’s All About Perspective: Why Good Writers Are Great for Brands

Premiumisation: What Is It? What Isn’t It? When to Do It, and When Not To

Deloitte, PwC, KPMG, and EY – Thoughts on the Big 4

Person Or Product?

Are Content Experiences Replacing the Content Lifecycle?

Branding’s Perfect 10 – Unique Brand Architecture

Brand Strategy Spoilers: Is “Social” the Most Misunderstood Word in Marketing?

The Cool Kids Strategy: Your Brand Is Who You Associate With

The Art of (Brand) Transformation, with De’Longhi and Landor & Fitch

Interview: Asma Shabab Merges Creativity and Tech Every Day at IBM