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REBELS AND RULERS: Interview with Luis Miguel Messianu, Creative Chairman & CEO, ALMA

Seven Key Steps to Global Brand Management

AI Has Entered the Creative Department, What Role Should It Get?

When It Comes to Ideation, Bigger Doesn’t Mean Better

From People to Reputation – The Definitive Guide for Internal Brand Culture

Alexa — How Do I Create an Ownable Brand Voice?

illustration of man reflecting himself in the mirror, loop surreal concept

Why Rebrand? Or Better Yet, Why Not?

The Importance of Form and Content

What Does “Authenticity” Mean in the Age of AI?

Purposeful SME Brand Management: Optimize Your Brand to Fit Customer Expectations

How Tomorrow’s Pack Could Be Made Truly Recyclable (Quality & Cost)

Values Open the Door for Talent

Capitalizing on the Age of Brand Partnerships and Ecosystems

Enter the AI-powered Mascot Paradigm of Brand Personification

The Strategy of Hope: A Requisite Guide for Post-Crisis Relevancy

Brand Stretch: When, Why, and How?

Interview: The True Brand Purpose, with Dion Hughes, HiBAR

Why Brands Need to Embrace Audio to Stay Relevant in the Future

A Digital Challenge for Brands: Creating A Consistent Customer Experience

Business Purpose vs Brand Purpose: Why the Difference Matters

Consumers Expect Sustainability – A Strategic Imperative for Brands

Forget Whitespace and Find the Right Place

Strong Brands of the Future Open Up to Diversity in Process, as Well as People

Interview: The Purpose of Brand Purpose, with Robert Hoppenheim, Kindustry

Restaurant with Rooms – Tangible & Sensory Luxury

Brands, Managers, and Consumers – A Question of Ownership

How Purpose Champions Deliver When it Comes to ESG

Branded Films Build Empires: Inspire Unparalleled Brand Loyalty with Your Phone and a $40 Mic

Why Linear Storytelling Is Flatlining—and What to Do About It

Podcast Ep 4: Can Brands Grow Through Loyalty? What Does the Research Say?

Creativity for Brands and Lions – The Roundtable #37

Podcast Ep 2: What Are the Value Drivers of Digital Business Models?

The Real Importance of Branding for CMOs

The Cost of a Bad Employer Brand

Is Packaging Where Fashion’s Transparency Falls Short?

Don’t Panic! Interview: PYM’s Co-Founder & CEO, Zak Williams

Dear Brands, Give Me Less, Take Longer, and Charge More

Signals, Symbols, Support, and Skills: Creating a Brand-Led Employee Experience

Interview: A Higher (Brand) Culture, with Michael Stusser, Higher Ground

Why Brands Have Shifted from “If” to “How” on Engaging with eSports

How to Use Storytelling and Data to Attract the Travel Audience

Interview with Caroline Kinneberg, Head of POLITICO Studio

Brand Loyal vs. Price Loyal: How Customers Perceive Brand Value

Rock the World by Simplifying Just 7 Things

The Psychology Behind Your Brand: How Customers See You

Digital Marketing is Boosting the Evolution of the Music Industry

A Creative Director’s Guide to Giving Better Creative Feedback

A Better Future, Part 5 – Designing Customer Experiences for the Social Good

A Better Future, Finale – Advertisers’ Total Commitment to People and Communities

Hindsight on 2021

Recognizing a Blended Reality: How Brands Can Create Authentic Engagement with Latin Communities

China and Global Innovation: Considerations from the Automotive Industry

Brian Collins: The Brandingmag Interview

Authenticity: It’s Not What It Used to Be

People Are a Brand’s Most Valuable Assets – Why Not Involve Them?

The Journey Towards a More Ethical Luxury

Knowing What Should Change and What Should Never Change

How to Leverage Visual Branding to Drive Authenticity in Marketing

Brand Campaigns, Part 5.2: Debunking Apple’s “Greatest Ad of All Time”

A Better Future, Part 1 – Socially Conscious Advertising

Interview: Loui Kofiah on Creativity Evolving in the Middle East

Find Some Space, Free Your Mind – An Introduction to Creative Wellness

Is Designing Inspiring Art for Your Own Social Media a Gateway to Success?

Consumers’ Attitude Towards Celebrity-Owned Brands in Beauty Industry: Relevant Insights

Three People Laughing in Front of a Computer: A Tale of Team Stock Photos

Brands and Emotional Dishonesty

Why Every Brand Should Be Doing Digital Audio Marketing

Unlocking the Power that Music and Sound Have on Consumer Spending

Apple iMac G3 computer from 1998 in original Indigo blue color. Retro computer with keyboard and mouse isolated on beige background

Brand Campaigns, Part 5.1: Thinking Different about Apple’s “Think Different” Campaign

Carving Niches: How to Launch a Landmark Product Outside of Existing Categories

Moving from Brand Positioning to Brands Taking a Position

Marketing Expert-Mode: Forging Lasting Brand Associations in eSports

In a Growing Market, Remaining Relevant is the Name of the Game

Interview with Stacey Trunnell, Brand Strategy Director, Cactus

Growth Path to Iconic Status

Logo Renaissance – An Essential Part of Brand Experience

Schrödinger’s Loyalty: Making Sense of Marketing’s Most Misunderstood Word

Momma Red Bull, Teach Your Kids to Pick Up After Themselves

The Golden Rule of Marketing Isn’t About Consumers

Is the Automotive Industry Ready for Sonic Brand Expression?

The Business of Scenting and the Scenting of Brands: A Rebrand Short Story

How to Evaluate Whether an Omnichannel Strategy Is Right for Your e-Commerce Business

Why Fashion Needs to Find Its Voice

Reverse Branding – It’s Easier to Know Who You Are Not