Back to homepage

A New Twist on Distinctive Brand Assets: Human Capital?

Interview: Branding for Financial Services with Neil Parker, Co:Collective

During Crisis and Beyond: Human Relations Management

Behavioral Branding: From Expression to Behavior

Dissonance: Walking the Tightrope of Design Disruption

Branded Sentiments: ABSURDGASM—When Nonsense Branding Hits Right

The Sound of Social – Why Brands Need to Consider How They Sound to Join the Club(house)

Why Culture Doesn’t Eat Strategy for Breakfast

Podcast Ep 7: Why Brands Need Long-Term Commitment to Building Credibility, with David Aaker

How Brands Can Put Purpose at the Heart of Their Marketing Strategy

A Tale of Two Clocks: Making Both Brand Performance and Value Tick

Why Big Data is Essential in Content & Data Visualization

Why Linear Storytelling Is Flatlining—and What to Do About It

Podcast Ep 3: What Is the Role of Marketing and Branding Within Organizations?

Podcast Ep 2: What Are the Value Drivers of Digital Business Models?

Intercultural Thinking: Changing and Adapting to New Cultures

Walk the Talk – How Brands Lead by Example

Interview: The Way to Human-Oriented Enterprise, with Dr. Bruno Cignacco

The Business of the Business: A Proven Strategy for Brand Growth

Brands & Natural Rhythms – Summer

Podcast Ep 6: How to Data-Drive Your Way to Customers’ Hearts

Web2.5: A Clever Term or a Useful Step for Brands Entering Web3?

Purpose Is a Spectrum – Where Does Your Company Fall?

In Memoriam: Aspirational Lifestyle Marketing

The Effect of Leadership on Brand Legacy

Social Audio Branding – Setting the Stage for Sound Strategy

How Brands Can Speak with Authenticity Across Cultures

Amager Bakke, Amager Hill or Amager Slope or Copenhill - a heat and power waste-to-energy plant and a sports park in Amager, Copenhagen, Denmark. ESG green energy.

How Can We Help Brands Become Good Ancestors?

The Importance of Form and Content

Compassionate Marketing – How to Show Your Customers Empathy in Times of Crisis

Can Employer Branding Fight the Great Resignation?

Just Say No: How Negativity Can Get Positive Results

Brands Don’t Lose That Human Touch – Time to Get Creative

REBELS AND RULERS: Interview with Viorela Marcu, Employer Branding Leader EMEA, UiPath

How Brands Win With Emotional Intelligence and Sound

From Influencer to Thought Leader: Mastering the Art of Content Creation

Branding in 2020: Clarifying the Obvious

Rebranding Made Easy II – The Business Side of Rebranding

Marketers, Catch the Silver Wave or Risk Falling into the Water

Design that Changes Industries, with Andrew Barraclough, GlaxoSmithKline

Brand Strategy Spoilers: People Decide on Cost, Not Price

Interview: Luxury Retail in Motion, with Robert Lockyer, Delta Global

Employer Branding: Winning the Battle for Awesome Talent

Ignite Your Founder Mindset to Build Your Brand

Data Asks the Right Questions, Creativity Answers

Building Brand Empires – A Unifying Approach to Building Brand Experiences

Here, Lick This! Thoughts on New Flavor-Creating Tech

Geographical Imaging as a Brand Name Strategy for the Digital Age

A Digital Challenge for Brands: Creating A Consistent Customer Experience

The Value in Niching Down Your Brand

The Power of Influence: Working with Content Creators Who Offer Emotional Engagement

Losing Relevance? Changing Your Brand DNA Might Not Be the Solution

How to Win Sonic Market Share from Industry Heavyweights

Getting Brand Communities Right and How to Build One

Interview: Guiding Creativity, with Charlotte Williams & Philip Thomas, Cannes Lions

In a Growing Market, Remaining Relevant is the Name of the Game

Writing Is Much Too Important to Be Left to Copywriters

Interview: Bad PR & Good Brand Building, with Michael Priem, Modern Impact

From Murders to Marketing: The Rise of Podcasting for Brands

Branding Strategy for an Adaptable Future

The Hidden Cost of Cashing In Brand Equity

What Does It Mean to Be Customer-Centric in a World Where Everyone Says They Are?

Is Experiential Marketing Right for Your Brand?

Build Your Brand the Fabergé Way

Opting Out Is an Opportunity for Your Brand to Build Empathy

Brand Tonality, Part 3: Making or Breaking Trust

The Elevator Pitch Is More Alive than Ever, as Long as You Get It Right

The Golden Rule of Marketing Isn’t About Consumers

What the Arts & Culture Industry Needs Now Are Interesting Brands

A Better Future, Part 5 – Designing Customer Experiences for the Social Good

Why Excellent Creative Execution in Visuals & Sound Is Prime for Brand-Building

Knowing What Should Change and What Should Never Change

When Investing in Paid Social Makes Sense

Brian Collins: The Brandingmag Interview

Let’s Reconsider the Role of Mega-Bucks Sponsorship Deals

Ancient hand print mysterious on stone wall in Tham Muang On cave at limestone mountain situated of Mae On for thai people and foreign travelers travel visit in San Kamphaeng at Chiang Mai, Thailand

Brand Campaigns, Part 2: Where Did They Come From?

5 Tips for Successful Brand Extensions

Is Branding Necessary in the World of Healthcare?

Find Your Purpose: Brand Advertising in a Crisis Market

It’s Difficult to Be Different, but Necessary

How to Turn the Infinite Canvas Into a Brand Advantage

What Does “Authenticity” Mean in the Age of AI?

Why Marketers and Designers Need to Work Together on Co-Creation

Signals, Symbols, Support, and Skills: Creating a Brand-Led Employee Experience