Back to homepage

Luxury Retailing in Times of Crisis – Regaining the Crown

When Investing in Paid Social Makes Sense

How Confirmation Bias Affects Brands’ AI Future

Wanna Talk About Purpose? First, Let’s Talk About Profit

Creatively Challenged – Predicting the Rise of the Chief Creative Officer

Web2.5: How Counterculture’s Need for a Refuge Gives the Metaverse Meaning

Culture, eSports, and the Beauty of an Industry in Its Infancy

Brand Entertainment: From Product Placement to Product Protagonist

What Is the Power of a Mass-Niche Brand Positioning?

The Psychology Behind Your Brand: How Customers See You

If You Don’t Tell Your Story, Someone Else Will

Podcast Ep 2: What Are the Value Drivers of Digital Business Models?

Giving Kaspersky New Tools to Build a Safer World

Your Brand’s Mission and Purpose Are Not Created Equal

Brand Strategy Spoilers: The Tribe Has Spoken

Branding’s Perfect 10 – The Future of Brand

Sustainability Is a Journey, Not a Destination, with Michael Stausholm, Sprout World

The Power of Data Visualization in Finding Insights

The Real Importance of Branding for CMOs

Brand Strategy Spoilers: Sometimes Consumer Behavior Is Rational

Emotional Connection in B2B Communication: A Missing Ingredient?

Country as a Brand – The Case of Slovenia

Brand Equity: A Strategic Pillar for Competitive Advantage in Luxury Markets

REBELS AND RULERS: Interview with Viorela Marcu, Employer Branding Leader EMEA, UiPath

The Golden Rule of Marketing Isn’t About Consumers

Brands, Managers, and Consumers – A Question of Ownership

‘This Seat’s Taken’ – Obama’s Inbound Marketing Strategy

Ever Thought How Service Agreements Define Your Brand Promise?

Data Asks the Right Questions, Creativity Answers

Brian Collins: The Brandingmag Interview

An Emotional Approach to Range Segmentation Can Unlock Your Brand’s Storytelling Power

Why Are Brands No Longer Keeping Their Guidelines Under Lock and Key?

​​How to Navigate Today’s Advertising Media Networks

Will Working from Home Damage Brand Culture?

How to Pitch Digital Branding Campaigns in the Post-Mad-Men Era

Interview: How Instinctive Emotion Drives Behavior, with Cyrus McCandless, PhD

Unlocking the Spell of Instagram: Social Theory for Modern Brand Building

Good Enough Isn’t Good Enough

Going Tonal: Has Brand Tone Become Monotone?

Your Purpose Statement Is Not a Tagline: Why Activation Is The Key to Business Purpose

Don’t Panic! Interview: PYM’s Co-Founder & CEO, Zak Williams

That One Heart Melter: For the Love of Brands!

Community, Content, and Compliance: A Charity’s Guide for Online Branding

How CMOs Can Benefit from Innovative Technology and AI to Source Suppliers

Why Sir Richard Branson’s Approach to Employee Progression Is the Key to Business Growth

Can Employer Branding Fight the Great Resignation?

Two Critical New Rules for Successfully Managing a Corporate Brand

Brand Strategy Spoilers: People Decide on Cost, Not Price

How to Overcome the Challenges of Multilingual Branding

Creating a Web3 Whisky Brand: An Interview with Georg Runge and Shenr-Jye Hon

Branding’s Perfect 10 – Strategy of the Imperfect

Predictive Analytics & Machine Learning – Key Drivers for Competitive Advantage

Person Or Product?

That Client with the Biker’s Jacket: A Brand with Influence

Consumers’ Attitude Towards Celebrity-Owned Brands in Beauty Industry: Relevant Insights

Interview: A Higher (Brand) Culture, with Michael Stusser, Higher Ground

Brand Relevance: How to Successfully Connect With Your Customers

The End of 3rd Party Cookies Is a Brand Opportunity

Authenticity: It’s Not What It Used to Be

That Team with the Torch: Welcome to Your New Job!

State of the Brand: Luminaries of Asia

What Is Branding and Why Is It Important for Your Business?

Here, Lick This! Thoughts on New Flavor-Creating Tech

Premiumisation: What Is It? What Isn’t It? When to Do It, and When Not To

REBELS AND RULERS: Interview with Nanne Bos, Head of Global Brand Management, ING Group

Interview: Guiding Creativity, with Charlotte Williams & Philip Thomas, Cannes Lions

Why Keeping It Simple Doesn’t Mean Dumbing It Down

Your Elevator Pitch Starts with a Strong Personal Brand

Remember, Packaging Starts and Ends with Marketing

A Powerful Brand Story Doesn’t Crumble Under Pressure

Heritage, Identity, and the New Rural Aesthetic

Brands Need to Rethink Reality

Brand Narratives: A Story of You and Them

Heritage Branding: Digitizing the Family Heirlooms

Succeeding in Platform-Based Marketing – Part 1: What’s Going On?

How Identities Interface with Brands

Unveiling the Interplay between Brand Identity and Product Quality for Startups

Using Humour, Education, and Empowerment to Break Down Taboos

The Sound of Social – Why Brands Need to Consider How They Sound to Join the Club(house)

How Purpose Champions Deliver When it Comes to ESG

Why Creative Teams Need to Reframe ‘The Content Crunch’

Brands and Emotional Dishonesty

Packaging Design – Judging a Book Beyond Its Cover

Startup Brand Perception: Insights Inspired by Hidden Gem Restaurants