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Stick or Twist: Should Brands Cut Their Founders Loose?

The Cool Kids Strategy: Your Brand Is Who You Associate With

Augmented Reality-Check – Is the Metaverse the New Meta?

Podcast Ep 3: What Is the Role of Marketing and Branding Within Organizations?

Branding in 2019: Strategy Is Evergreen

Creatively Challenged – Predicting the Rise of the Chief Creative Officer

Interview: Reshaping an Industry, with Patrick Bewley, Duchateau

The Cost of a Bad Employer Brand

Modern Luxury: The Evolution of a Sector, Its Market, and Its Habits

The Global Leader’s Approach to Brand Management

Interview: A Higher (Brand) Culture, with Michael Stusser, Higher Ground

Recency & Receptivity – Marketing Lessons from Erwin Ephron

Globalizing Brands: A Strategic Roadmap for Branding Agencies

Give Cities a Voice, Not a Jingle

Building Brands by Marketing Truth, Trust, and Taboo – The Roundtable #39

Beloved British Brands: Yesterday and Tomorrow

How the PaaS Model Is Shifting Your Brand’s Focus

How Cultural Intelligence Can Help Debias Big Data and Data Research

Interview: The Importance of Brand in B2B, with Michelle Leyden Li, GlobalFoundries

What Would Your Brand Sound like as a Voice? A Conversation with Phoebe Ohayon

Branding’s Perfect 10 – Strategy of the Imperfect

How Can Businesses Use Design Thinking to Redefine Company Culture?

The Value in Niching Down Your Brand

Branding Can Literally Change the Taste of a Product

ESG Empowerment: Brands Should Listen to Employees, Not Reactionary Politicians

Brand Ontology: A Coherent Strategy for the Polycene Era

What Brands Can Learn About Music Through Film and Television

Gardeners and Carpenters: Brands Can Be Cultivated But Not Built

Bosses Out from Under Cover: Cultivating Empathy as a Driver of Change

Image of Apple products, an iPhone, a macbook, and Airpods.

Brand Campaigns, Part 5.3: Did Apple’s Brand Advertising Lead to Brand Growth?

Most Brand Loyalty Is Nothing But Inertia

Brand Strategy Spoilers: People Decide on Cost, Not Price

Exploring the Dynamic Interplay of Marketing, Branding, and Service Design

Why Excellent Creative Execution in Visuals & Sound Is Prime for Brand-Building

EQ Quotient: Emotional Engagement in Building Brand Loyalty

Selling Fun – How Viral Content Boosts Startup Marketing Strategy

When It Comes to Brand Building, Interesting Beats Quick

How to Win Sonic Market Share from Industry Heavyweights

After Clooney, Ronaldo, and Selena? The Next Challenge for Brands and Celebrities

Developing a New Marketing Strategy? Remember, It’s about Humans

Central Europe – Sustainable Fashion’s Hidden Region

Ad Blocking: A Desperate Plea for Better User Experience

Your Elevator Pitch Starts with a Strong Personal Brand

Brand Equity: A Strategic Pillar for Competitive Advantage in Luxury Markets

How the Pandemic Will Finally Force Greater Advertising Transparency

Here’s How AI Startups Can Leverage Brand Marketing

The Evolution of the Brand Consultant: Breaking the Chains of Corporate Addiction

The Golden Rule of Marketing Isn’t About Consumers

How to Turn the Infinite Canvas Into a Brand Advantage

Can Brands Contribute Their Share to Happiness?

Social Value Equation: Where Social Media Offers the Most Value

Interview with Caroline Kinneberg, Head of POLITICO Studio

The Term “Brand” Has a Branding Problem

The Dynamics of Brand Ownership: How Brands and Customers Co-Create Value

Recognizing a Blended Reality: How Brands Can Create Authentic Engagement with Latin Communities

How Brands Can Put Purpose at the Heart of Their Marketing Strategy

How AR Helps Brands Emotionally Connect with Immersed Consumers

Branding Lessons From the Himalayas: How to Connect with Complete Strangers

Wake Up and Smell the Audience

Revolutionizing the Fashion Calendar and Its Event Structure

Purpose Without Proposition Is an Empty Promise

Is Experiential Marketing Right for Your Brand?

Live the Experience and Feel the Brand

Business Purpose vs Brand Purpose: Why the Difference Matters

Understanding the Role of Brand Marketing in Corporate Sustainability

Branded Sentiments: SINJOY—It’s So Good To Be Bad

Marketing Isn’t Evil: Brand for Good

The Stochastic Parrot: Where Knowing and Predicting Diverge

FMCG Brands Taking the Fight to Climate Change

Sustainability Challenges and Why It’s Time to Put Marketing in Second Place

Interview: Asma Shabab Merges Creativity and Tech Every Day at IBM

Find Your Purpose: Brand Advertising in a Crisis Market

Intercultural Design and Branding: Heritage Brands for the Future

Branding Through Online Experience

Tesla’s Bitcoin Dump: A Case of Brand Purpose Misalignment

Attention-Seeking & Attention-Finding – Brain Design & Brand Power

Branding’s Perfect 10 – Unique Brand Architecture

A Balance of Values: It’s Not Just What You Did, But How You Did It

What Happens When an Industry Runs Out of Names?

The Unique Branding Opportunity of “Live Service” Video Games

What Happens When Your Brand Purpose Becomes Dangerous?

Images that Move – Using Video to Communicate Brand Story

Tick Tock 🕐 A Timeline of Shareable Sonic Branding

Will Working from Home Damage Brand Culture?