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ROI vs ROAS: Which Is the Better Metric for Digital Advertisers?

Performance Marketing? No-One Knows Anything

Employees Would Rather Quit Than Advocate for a Brand They Don’t Believe In

Succeeding in Platform-Based Marketing – Part 5: Where There Is Community, There Is Economy

A Matrix Framework for Measuring the Halo Effect of Brand Sponsorship

Web2.5: How Counterculture’s Need for a Refuge Gives the Metaverse Meaning

Interview: Luxury Retail in Motion, with Robert Lockyer, Delta Global

Why Purpose Will Help Retain and Recruit During the Great Resignation

Succeeding in Platform-Based Marketing – Part 7: Brand as Person

Interview: Republica of Great Advertising, with Pedro Prado, Leo Burnett Tailor Made

In the World of Creator Brands, Faces Are the New Logo

Music Is the Key to Connectivity This Christmas

5 Myths About Social Commerce

Branding’s Perfect 10 – The Enemy of Action

Succeeding in Platform-Based Marketing – Part 1: What’s Going On?

Most Brand Loyalty Is Nothing But Inertia

Podcast Ep 11: How to Build a Meaningful Power Brand

Brand Tonality, Part 1: What Is It?

Nostalgia Branding: Bridging the Past and the Future

How to Get the Biggest Squeeze Out of Your Brand Film

EQ Quotient: Emotional Engagement in Building Brand Loyalty

Startup Brand Perception: Insights Inspired by Hidden Gem Restaurants

Podcast Ep 12: The Plumbing & Poetry of Franchising Creativity

Saying It Right, and Saying It Best

Augmented Reality-Check – Is the Metaverse the New Meta?

Artist rendition of a crowd of people in a variety of outfits, painted in different colors.

Internal Activation: Building Better Brands from Within

Business Model Innovation – Corporate Entrepreneurship

Beyond Job Losses: The Second-Order Effects of AI on the Cultural Economy

Brand Identity Is About Two Things (and Two Things Only)

Going Tonal: Has Brand Tone Become Monotone?

Why Big Data is Essential in Content & Data Visualization

Maggie Murphy, CEO of Lewes FC, on stage

Brand Outliers: Maggie Murphy & the Equal-Playing Football Club

Interview: Branding for Financial Services with Neil Parker, Co:Collective

The Emergence of the Chief Purpose Officer: Putting Purpose into Practice

Asking “How” Not “What” Is the Driving Force Behind Today’s Most Successful Businesses

The Ins and Outs of the Brand Funnel

Brand Tonality, Part 2: You Already Have One

Brands of Paradise: Welcome to the Age of Salience

How the Pandemic Will Finally Force Greater Advertising Transparency

Brand Strategy Spoilers: People Decide on Cost, Not Price

How to Win Sonic Market Share from Industry Heavyweights

Turning Employees & Suppliers into Advocates – The Brand Community Way

Interview: Brand Valuation & Measurement Standards, with Susan Avarde, Brandometry

Dissonance: Walking the Tightrope of Design Disruption

Pandemic-Induced ‘Survival of the Fittest’ Test for College Brands

Creative Automation: How & When to Use It

What Does It Mean to Be Customer-Centric in a World Where Everyone Says They Are?

Brands in the Boardroom III: The Future of Brand Management

Brand Tonality, Part 3: Making or Breaking Trust

The Elevator Pitch Is More Alive than Ever, as Long as You Get It Right

It’s the End of Brand Value as We Know It (And I Feel Fine)

Brands’ Best Secret? Culture Before Anything. Interview with Andrea Sullivan, CMO, VaynerX

Podcast Ep 14 | Heineken: Stay a Local Global Brand by Facilitating, Not Dictating

Bosses Out from Under Cover: Cultivating Empathy as a Driver of Change

Podcast Ep 1: Why Are Distinctive Brand Assets More Important in Mature Markets?

Creative Leaders Call for More Transparency – The Roundtable #40

Made for Me — 3 Ways Brands Can Achieve Successful Personalization

Podcast Ep 13 | Business-to-Human: Keeping People at the Heart of Tech Branding

South Park MBA

Marketing Isn’t Evil: Brand for Good

Marketing Expert-Mode: Forging Lasting Brand Associations in eSports

Interview: Dystopia of No Authenticity, with Ian Humphris, Nokamo

Wake Up and Smell the Audience

The Intersection of Digital and Brand

Growth Path to Iconic Status

Cultural Nuances When Scaling a Global Marketing Agency

Branding’s Perfect 10 – The Future of Brand

Podcast Ep 2: What Are the Value Drivers of Digital Business Models?

How CGI Can Shape More Effective Car Marketing

The New Rules of Innovation, with Karen Scott, PepsiCo

What Would Your Brand Sound like as a Voice? A Conversation with Phoebe Ohayon

Why Enterprise Businesses Need to Think like a Startup

What Future Can We Project for Nation Branding and Soft Power?

De-positioning Mastery: How to Outperform the Competition

Predictive Analytics & Machine Learning – Key Drivers for Competitive Advantage

Brand Strategy Spoiler: Look for Four Kinds of Psychological Profiles

Build Your Brand Strategy with Big Data

When You’re Ready to Scale, It’s Not About You, It’s About Them

Emotional Connection in B2B Communication: A Missing Ingredient?

The Mandate for Building Brand Platforms and Programming

Brand Stretch: When, Why, and How?

Giving Kaspersky New Tools to Build a Safer World

Packaging for Children and Their Time-Poor Parents

Connection Through Collaboration: Brand Remix Culture and Gen Z’s Sonic Youth