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Beyond the Hype: What Matters in Brand Identity Design

Human fingers coming out of a digital image portraying depictions of robots and people, and typing on a computer keyboard.

Humanity in Branding: Is AI Driving or Hindering Your Customers’ Trust?

Tesla’s Bitcoin Dump: A Case of Brand Purpose Misalignment

Using Humour, Education, and Empowerment to Break Down Taboos

Succeeding in Platform-Based Marketing – Part 7: Brand as Person

A Better Future, Finale – Advertisers’ Total Commitment to People and Communities

The Time Is Now to Evaluate the Elasticity of Your Family Business Brand

Podcast Ep 13 | Business-to-Human: Keeping People at the Heart of Tech Branding

Youth Marketing: The Roundtable #36

Brands in the Boardroom III: The Future of Brand Management

Businesses Versus Brands – Beyond the Transaction

Branded Sentiments: SINJOY—It’s So Good To Be Bad

Capitalizing on Social Fragmentation – Why Luxury Matters

Interview: Dystopia of No Authenticity, with Ian Humphris, Nokamo

The Rejection Syndrome – Why All Brands Are Doing the Same Thing

De-positioning Mastery: How to Outperform the Competition

Everyone Has a Purpose, Few Have a Conscience

Why Digital Experience Needs to Go Beyond Data and Champion Creativity

Blanding: Untangling the nuanced knot of brand design

Brands’ Best Secret? Culture Before Anything. Interview with Andrea Sullivan, CMO, VaynerX

Your Purpose Statement Is Not a Tagline: Why Activation Is The Key to Business Purpose

Interview: The Purpose of Brand Purpose, with Robert Hoppenheim, Kindustry

Will the Rebrand Be Cosmetic or Holistic?

Creative Automation: How & When to Use It

Brand Experience Omnipresence in Channel and Audience

Uniformity and the Missed Opportunities of Branding

Why Your Client Still Doesn’t Understand Branding

Is 2022 the Year of the Sonic Boom?

Wake Up and Smell the Audience

Web2.5: How Counterculture’s Need for a Refuge Gives the Metaverse Meaning

The Most Consistent Aspect of a Brand Is Consistency

Three People Laughing in Front of a Computer: A Tale of Team Stock Photos

Understanding and Dealing with Stress in the Design Industry

The Language of Branding: Verbal Identity in the Chinese Market

abstract, background, power ranger, bts, k-pop, doraemon, dora, one peace, luffy, naruto, upin ipin, sopo jarwo, netflix, desney

Disconnected Sound in the License-Obsessed Land of High Fashion

Brand Culture Inside & Out – The Roundtable #38

Brands & Natural Rhythms – Spring

What Does “Authenticity” Mean in the Age of AI?

The Role of Brand In a Crisis

Person Or Product?

Interview: Bad PR & Good Brand Building, with Michael Priem, Modern Impact

Brands Across Borders: Language & Localization

Interview: The Way to Human-Oriented Enterprise, with Dr. Bruno Cignacco

How the PaaS Model Is Shifting Your Brand’s Focus

Made for Me — 3 Ways Brands Can Achieve Successful Personalization

Swipe Right for Instant Logo Love

A Harmonious Connection: Aristotle’s Modes of Persuasion and Leo Fender

Forget Whitespace and Find the Right Place

Why Every Brand Could Use a Chief Narrative Officer

Signals, Symbols, Support, and Skills: Creating a Brand-Led Employee Experience

Don’t Panic! Interview: General Manager at Microsoft Brand Studio, Jeff Hansen

Don’t Panic! Interview: The New York Times’ Head of Audience and Brand, David Rubin

The Heightened Need for C-Level Collaboration, with Peeyush Dubey, LTI

How to Leverage Visual Branding to Drive Authenticity in Marketing

Community, Content, and Compliance: A Charity’s Guide for Online Branding

The Semiotics of Brand Building

Getting Brand Communities Right and How to Build One

Do Sonic Logos Actually Work?

Online Marketplaces: Is the Hassle Worth the Hype?

The Marvelous Middle: Meet the Spider in the Web of Brand Building

How It Should Be Done — Human-Centered Design

State of the Brand: Dawn of Europe

Branding for a Post-growth Society: What We Need Now Is Degrowth

Purpose Without Proposition Is an Empty Promise

Why Sir Richard Branson’s Approach to Employee Progression Is the Key to Business Growth

Why a Brand Platform Should Be Your Next Big Idea

Compassionate Marketing – How to Show Your Customers Empathy in Times of Crisis

Branding’s Perfect 10 – Less Branding

Twinning – Harness the Power & Avoid the Pitfalls of Digital Twins

Using Digital Marketing to Move the Needle on Nonprofit Fundraising

The Future of Work: What Businesses and Brands Can Learn from Expat Culture

Why Personal Branding Is Driving an Exciting Opportunity for Brands Online

That Client with the Biker’s Jacket: A Brand with Influence

During Crisis and Beyond: Human Relations Management

FMCG Brands Taking the Fight to Climate Change

Are Gen Zs just Millennials with a Twist?

Data Asks the Right Questions, Creativity Answers

Podcast Ep 1: Why Are Distinctive Brand Assets More Important in Mature Markets?

Branding in 2020: Clarifying the Obvious

Form and Function are Key to Your Brand’s Bottom Line

When It Comes To AI Creativity, We Have Nothing To Fear But Fear Itself

Why You Should Consider The Sensory Side of Brand Representation

Digital Advertising Is Overwhelming. Where to Look Next?

Brand Strategy Spoilers: Sometimes Consumer Behavior Is Rational