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The Elevator Pitch Is More Alive than Ever, as Long as You Get It Right
Watch as Consumers Throw Back Corporate Curtains
Brand Strategy Spoilers: Sometimes Consumer Behavior Is Rational
Momma Red Bull, Teach Your Kids to Pick Up After Themselves
Driving Authenticity: Lessons in Brand Alignment From the Automotive Industry
Why a Brand Platform Should Be Your Next Big Idea
Why Every Brand Should Be Doing Digital Audio Marketing
Brand Engagement Flourishes Only When Understanding the Audience’s Culture
Brand Survival Means Making Purpose Essential: How To Get It Right With Gen Z
Podcast Ep 1: Why Are Distinctive Brand Assets More Important in Mature Markets?
Augmented Reality-Check – Is the Metaverse the New Meta?
Moving from Visual Brand Language to Experience Brand Language
Why Structure Can Be the Basis for Creativity
5 Myths About Social Commerce
What Netflix Can Teach Creators About Capitalizing on Their Brand
A Behavior Primer: Important Biases, Why They Exist, and How to Design for Them
Images that Move – Using Video to Communicate Brand Story
Brand Campaigns, Part 5.3: Did Apple’s Brand Advertising Lead to Brand Growth?
Solid Branding Means Niching for a Person, Not a Market
The Global Leader’s Approach to Brand Management
A Better Future, Part 4 – Is Data Really Contrary to Our Humanness?
Why Yesterday’s Consumer Insights Are No Longer Enough
Why Startups Should Think Branding First
5 Tips for Successful Brand Extensions
Employee Value Propositions Aren’t Really Working
Nation-Branding Soft Power: The Case of Brand China
Can Rebranding Help Shift In-House Attitudes?
Archetypes and the Future of Brand Personification
From Influencer to Thought Leader: Mastering the Art of Content Creation
On the Venn Diagram of Brand Value, Meaning and Design Must Merge
Brands in the Boardroom III: The Future of Brand Management
Remember, Packaging Starts and Ends with Marketing
The Language of Branding: Verbal Identity in the Chinese Market
Leading in a Downturn
Purpose: Heart of a Brand, Root of a Rebrand
The Importance of Form and Content
Why Your Client Still Doesn’t Understand Branding
Empathy Gaming: How Connection Is Triumphing Over Competition
The Dynamics of Brand Ownership: How Brands and Customers Co-Create Value
Let’s Reconsider the Role of Mega-Bucks Sponsorship Deals
Does Where You Place Your HQ Affect Your Brand?
Central Europe – Sustainable Fashion’s Hidden Region
Forget Disruption, It’s Time to Stop Interrupting Culture and Join In
Interview: Sonic Branding in Automotive, with Marijn Roozemond, MassiveMusic
Branding’s Enduring, Unhealthy Relationship with Kitsch
Ask Not What Your Community Can Do for You…
Why Culture Doesn’t Eat Strategy for Breakfast
Employer Branding in the Face of a Crisis
Performance Marketing? No-One Knows Anything
Selling Fun – How Viral Content Boosts Startup Marketing Strategy
Employer Branding: Winning the Battle for Awesome Talent
Dissonance: Walking the Tightrope of Design Disruption
Branding Lessons From the Himalayas: How to Connect with Complete Strangers
The Semiotics of Brand Building
Entering the Participation Age of Branding
Form and Function are Key to Your Brand’s Bottom Line
Brand: Most Want to Stand Out, But Is There an Argument for Blending In?
The Top Three Reasons Brands Fail to Stay Relevant – and in Business
Don’t Panic! Interview: July’s Co-Founders, Erik Rauterkus and Muhammad Saigol
AI in the Age of Spiritual Brands – Creative Singularity
Wanna Talk About Purpose? First, Let’s Talk About Profit
Brand Campaigns, Part 1: What Exactly Are They?
As with Human Evolution, Brand Growth Is Found Amidst Dichotomies
In Memoriam: Aspirational Lifestyle Marketing
Brands in the Boardroom: The Business Side of Branding
The First Law of Content Marketing: Help Me Help You
The Future of Lifestyle Branding: The Top 5 Most Wanted
Commercial Brands and the NHS: A Lockdown Love Story
What Is Hyper-Localization and Why Is It Crucial for Global eCommerce Brands?
A Better Future, Part 5 – Designing Customer Experiences for the Social Good
It’s All About Perspective: Why Good Writers Are Great for Brands
Brian Collins: The Brandingmag Interview
Why Keeping It Simple Doesn’t Mean Dumbing It Down
Brands as Cultural, Moral & Political Leaders: New Responsibilities & Opportunities
Why Focus Is Essential for Effective Branding and Marketing
Values Open the Door for Talent
The Unique Branding Opportunity of “Live Service” Video Games
Myth Busters: On the Relevance of Influential Bloggers
Purpose Should Be a Business Imperative, Not an Agency Awards Strategy
Just Say No: How Negativity Can Get Positive Results
Sustainability Is a Journey, Not a Destination, with Michael Stausholm, Sprout World
The Gen Z Opportunity: Brands Must Walk the Talk
The Heightened Need for C-Level Collaboration, with Peeyush Dubey, LTI
Authenticity: It’s Not What It Used to Be