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Luxury Retailing in Times of Crisis – Regaining the Crown
When Investing in Paid Social Makes Sense
How Confirmation Bias Affects Brands’ AI Future
Wanna Talk About Purpose? First, Let’s Talk About Profit
Creatively Challenged – Predicting the Rise of the Chief Creative Officer
Web2.5: How Counterculture’s Need for a Refuge Gives the Metaverse Meaning
Culture, eSports, and the Beauty of an Industry in Its Infancy
Brand Entertainment: From Product Placement to Product Protagonist
What Is the Power of a Mass-Niche Brand Positioning?
The Psychology Behind Your Brand: How Customers See You
If You Don’t Tell Your Story, Someone Else Will
Podcast Ep 2: What Are the Value Drivers of Digital Business Models?
Giving Kaspersky New Tools to Build a Safer World
Your Brand’s Mission and Purpose Are Not Created Equal
Brand Strategy Spoilers: The Tribe Has Spoken
Branding’s Perfect 10 – The Future of Brand
Sustainability Is a Journey, Not a Destination, with Michael Stausholm, Sprout World
The Power of Data Visualization in Finding Insights
The Real Importance of Branding for CMOs
Brand Strategy Spoilers: Sometimes Consumer Behavior Is Rational
Emotional Connection in B2B Communication: A Missing Ingredient?
Country as a Brand – The Case of Slovenia
Brand Equity: A Strategic Pillar for Competitive Advantage in Luxury Markets
REBELS AND RULERS: Interview with Viorela Marcu, Employer Branding Leader EMEA, UiPath
The Golden Rule of Marketing Isn’t About Consumers
Brands, Managers, and Consumers – A Question of Ownership
‘This Seat’s Taken’ – Obama’s Inbound Marketing Strategy
Ever Thought How Service Agreements Define Your Brand Promise?
Data Asks the Right Questions, Creativity Answers
Brian Collins: The Brandingmag Interview
An Emotional Approach to Range Segmentation Can Unlock Your Brand’s Storytelling Power
Why Are Brands No Longer Keeping Their Guidelines Under Lock and Key?
How to Navigate Today’s Advertising Media Networks
Will Working from Home Damage Brand Culture?
How to Pitch Digital Branding Campaigns in the Post-Mad-Men Era
Interview: How Instinctive Emotion Drives Behavior, with Cyrus McCandless, PhD
Unlocking the Spell of Instagram: Social Theory for Modern Brand Building
Good Enough Isn’t Good Enough
Going Tonal: Has Brand Tone Become Monotone?
Your Purpose Statement Is Not a Tagline: Why Activation Is The Key to Business Purpose
Don’t Panic! Interview: PYM’s Co-Founder & CEO, Zak Williams
That One Heart Melter: For the Love of Brands!
Community, Content, and Compliance: A Charity’s Guide for Online Branding
How CMOs Can Benefit from Innovative Technology and AI to Source Suppliers
Why Sir Richard Branson’s Approach to Employee Progression Is the Key to Business Growth
Can Employer Branding Fight the Great Resignation?
Two Critical New Rules for Successfully Managing a Corporate Brand
Brand Strategy Spoilers: People Decide on Cost, Not Price
How to Overcome the Challenges of Multilingual Branding
Creating a Web3 Whisky Brand: An Interview with Georg Runge and Shenr-Jye Hon
Branding’s Perfect 10 – Strategy of the Imperfect
Predictive Analytics & Machine Learning – Key Drivers for Competitive Advantage
Person Or Product?
That Client with the Biker’s Jacket: A Brand with Influence
Consumers’ Attitude Towards Celebrity-Owned Brands in Beauty Industry: Relevant Insights
Interview: A Higher (Brand) Culture, with Michael Stusser, Higher Ground
Brand Relevance: How to Successfully Connect With Your Customers
The End of 3rd Party Cookies Is a Brand Opportunity
Authenticity: It’s Not What It Used to Be
That Team with the Torch: Welcome to Your New Job!
State of the Brand: Luminaries of Asia
What Is Branding and Why Is It Important for Your Business?
Here, Lick This! Thoughts on New Flavor-Creating Tech
Premiumisation: What Is It? What Isn’t It? When to Do It, and When Not To
REBELS AND RULERS: Interview with Nanne Bos, Head of Global Brand Management, ING Group
Interview: Guiding Creativity, with Charlotte Williams & Philip Thomas, Cannes Lions
Why Keeping It Simple Doesn’t Mean Dumbing It Down
Your Elevator Pitch Starts with a Strong Personal Brand
Remember, Packaging Starts and Ends with Marketing
A Powerful Brand Story Doesn’t Crumble Under Pressure
Heritage, Identity, and the New Rural Aesthetic
Brands Need to Rethink Reality
Brand Narratives: A Story of You and Them
Heritage Branding: Digitizing the Family Heirlooms
Succeeding in Platform-Based Marketing – Part 1: What’s Going On?
How Identities Interface with Brands
Unveiling the Interplay between Brand Identity and Product Quality for Startups
Using Humour, Education, and Empowerment to Break Down Taboos
The Sound of Social – Why Brands Need to Consider How They Sound to Join the Club(house)
How Purpose Champions Deliver When it Comes to ESG
Why Creative Teams Need to Reframe ‘The Content Crunch’
Brands and Emotional Dishonesty
Packaging Design – Judging a Book Beyond Its Cover
Startup Brand Perception: Insights Inspired by Hidden Gem Restaurants