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Market Research vs. Consulting: Which Is the Ideal Approach?

Public or Private: How to Toe the Line in Today’s Reality T.V. World

Understanding Brand Values in the Era of Reassessment

ESG Empowerment: Brands Should Listen to Employees, Not Reactionary Politicians

Country as a Brand – The Case of Slovenia

Electric Branding – Portfolio Strategies and Architecture of EVs

The Decalogue of Building Brand Loyalty

Interview: Dystopia of No Authenticity, with Ian Humphris, Nokamo

A Bit More Lurpak-y, Please – Open Letter to Dan & Ray

Enter the AI-powered Mascot Paradigm of Brand Personification

How CGI Can Shape More Effective Car Marketing

The Legendary Allen Adamson Speaks to Agency Evolution

De-positioning Mastery: How to Outperform the Competition

Branded Films Build Empires: Inspire Unparalleled Brand Loyalty with Your Phone and a $40 Mic

Branding’s Perfect 10 – Absolute Marketing

Interview: Asma Shabab Merges Creativity and Tech Every Day at IBM

The Science of Sound Symbolism and the Importance of Your Brand Name

It’s Alright AI (I’m Only Bleeding)

Capitalizing on the Age of Brand Partnerships and Ecosystems

Green bottle with a gold lid in a frame.

Why Invest in Brand Authenticity when “Good Fakes” Rule the World?

Being Everything, Everywhere, to Everyone Isn’t a Strategy

How B2B CMOs Can Make the Business Case for Branding

Packaging for Children and Their Time-Poor Parents

How Confirmation Bias Affects Brands’ AI Future

Developing a New Marketing Strategy? Remember, It’s about Humans

Branding Nowadays: Keeping Up with Technology and Putting People First, with Rodrigo Samwell, ESL Gaming

Brand Loyal vs. Price Loyal: How Customers Perceive Brand Value

New Brand Architecture for a Fragmented, Digital, Purpose-Fueled World, Part 1 – The Problem

How to Build a Tattoo-Worthy Brand

The Strategy of Hope: A Requisite Guide for Post-Crisis Relevancy

Get Real to Differentiate Your B2B Brand

Why Your Client Still Doesn’t Understand Branding

Tick Tock 🕐 A Timeline of Shareable Sonic Branding

Values Open the Door for Talent

A Behavior Primer: Important Biases, Why They Exist, and How to Design for Them

Why Are African Brands Not Going Global at Scale?

What Is a ‘Human’ Brand, Anyway?

Geographical Imaging as a Brand Name Strategy for the Digital Age

The Evolution of Brand Consultants: By Design, Not by Accident

Is Packaging Where Fashion’s Transparency Falls Short?

Why Sir Richard Branson’s Approach to Employee Progression Is the Key to Business Growth

A Better Future, Finale – Advertisers’ Total Commitment to People and Communities

A New Twist on Distinctive Brand Assets: Human Capital?

Why Enterprise Businesses Need to Think like a Startup

Brand Culture Inside & Out – The Roundtable #38

In a Growing Market, Remaining Relevant is the Name of the Game

Brand Identity Is About Two Things (and Two Things Only)

When It Comes to Brand Building, Interesting Beats Quick

The Business Case for Brand Investment

A Better Future, Part 4 – Is Data Really Contrary to Our Humanness?

A Matrix Framework for Measuring the Halo Effect of Brand Sponsorship

Why Thinking Outside of the Box Is Really About Changing the Box

Momma Red Bull, Teach Your Kids to Pick Up After Themselves

The Future of Work: What Businesses and Brands Can Learn from Expat Culture

In Memoriam: Aspirational Lifestyle Marketing

Brian Collins: The Brandingmag Interview

Who Should Own a Cultural Change Project?

Podcast Ep 6: How to Data-Drive Your Way to Customers’ Hearts

When It Comes To AI Creativity, We Have Nothing To Fear But Fear Itself

Brands Don’t Lose That Human Touch – Time to Get Creative

Web2.5: How Counterculture’s Need for a Refuge Gives the Metaverse Meaning

From Influencer to Thought Leader: Mastering the Art of Content Creation

The New Sound of Opportunity: What AI Voice Branding Means for You

AI Has Entered the Creative Department, What Role Should It Get?

Interview: Purpose & Trust in Banking Brands, with John Woods, Zenus Bank

Why Brand? First of All, You Have No Choice.

Why Purpose Will Help Retain and Recruit During the Great Resignation

The Global Leader’s Approach to Brand Management

Don’t Panic! Interview: General Manager at Microsoft Brand Studio, Jeff Hansen

How Brands Create an Emotional Connection with Their Customers

Without Purpose, You’re Hurting Your Product, Your Brand, and Yourself

Branding’s Perfect 10 – Strategy of the Imperfect

The Term “Brand” Has a Branding Problem

Companies Can Grow During the Pandemic, but Should Future-Proofing Come First?

Sustainability Challenges and Why It’s Time to Put Marketing in Second Place

Tesla’s Bitcoin Dump: A Case of Brand Purpose Misalignment

Humanity in Branding: What’s the Role of AI in Consumer Research?

Byron Sharp – Brand Purpose and the Tyranny of the Majority

Why Linear Storytelling Is Flatlining—and What to Do About It

Alexa — How Do I Create an Ownable Brand Voice?

Brand Stretch: When, Why, and How?

When Investing in Paid Social Makes Sense

Saying It Right, and Saying It Best

Interview: The True Brand Purpose, with Dion Hughes, HiBAR