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Modern Luxury: The Evolution of a Sector, Its Market, and Its Habits

Are Content Experiences Replacing the Content Lifecycle?

Strong Brands of the Future Open Up to Diversity in Process, as Well as People

Brand Stretch: When, Why, and How?

Interview: Purpose & Trust in Banking Brands, with John Woods, Zenus Bank

Why Am I Rebranding?

The Stochastic Parrot: Where Knowing and Predicting Diverge

Losing Relevance? Changing Your Brand DNA Might Not Be the Solution

Podcast Ep 9: Why Are Scandinavian Brands so Successful?

Brian Collins: The Brandingmag Interview

Branding Strategy for an Adaptable Future

Why Creative-Friendly Data Makes Brands More Relevant, with Bruno Bertelli, Publicis

Brand Ambassadors: Why Brand Managers Should Consider Them Priceless

Global Inclusivity – Opening Pandora’s Box?

Brands and the Art of Soft Power – Using the Tools of Diplomacy to Build Better Brands

How Identities Interface with Brands

Interview: Dystopia of No Authenticity, with Ian Humphris, Nokamo

Just Say No: How Negativity Can Get Positive Results

Brand Relevance: How to Successfully Connect With Your Customers

Using Digital Marketing to Move the Needle on Nonprofit Fundraising

Artist rendition of a crowd of people in a variety of outfits, painted in different colors.

Internal Activation: Building Better Brands from Within

What Happens When an Industry Runs Out of Names?

For Leading Brands, Discomfort Is an Economic Imperative

How Brands Can Speak with Authenticity Across Cultures

Why Does ‘Gardening’ Matter to a Business Prioritizing Organizational Health?

Is It Possible to Grow Your Business in the Midst of a Pandemic?

It’s All About Perspective: Why Good Writers Are Great for Brands

How the Pandemic Will Finally Force Greater Advertising Transparency

The Business of the Business: A Proven Strategy for Brand Growth

Your Purpose Statement Is Not a Tagline: Why Activation Is The Key to Business Purpose

Succeeding in Platform-Based Marketing – Part 7: Brand as Person

Exclusive Interview with Philip Kotler, Distinguished Prof. of International Marketing

Branding’s Perfect 10 – The PR Afterthought

How to Lose Trust – The Biggest Brand Reputation Nightmares

Scaling Beauty Innovation to Fit the Market and Make the World a Better Place

Nation-Branding Soft Power: The Case of Brand China

Values Branding: It’s Knowing Where You Stand

Brand Elements on a Website: A Story that Converts

Three People Laughing in Front of a Computer: A Tale of Team Stock Photos

Delivering Trust with Empathy – Where Next for Financial Brands?

Zoom or Gloom – What Will the Future of Brand Workshops Look Like?

Rebranding Made Easy I – Eight Reasons for Change in Turbulent Times

The Secret Sauce of Iconicity for Brands, Products, and People

How B2B CMOs Can Use Brand as a Change Agent

Build Adaptive Marketing Strategies with the Psychographic Branding Method

Capitalizing on the Age of Brand Partnerships and Ecosystems

Branding’s Perfect 10 – Unique Brand Architecture

How to Live by Your Brand Values & Not Just Leave Them as Fancy Statements

Interview: The Economy of Values, with Susan Vidler, European CRO, Toluna

Break the Rules: Brand Language Is Yours to Create

Simplicity & Soul: Building Brands in the D2C Age

The Real Importance of Branding for CMOs

Employees Would Rather Quit Than Advocate for a Brand They Don’t Believe In

The Importance of Form and Content

Advanced Analytics for Data-Driven Decision-Making for Business

Why You Should Consider The Sensory Side of Brand Representation

Moving from Brand Positioning to Brands Taking a Position

Is Packaging Where Fashion’s Transparency Falls Short?

Is Experiential Marketing Right for Your Brand?

Why It’s Time for Brand Leaders to Get Serious About Emotion

The Journey Towards a More Ethical Luxury

The Elevator Pitch Is More Alive than Ever, as Long as You Get It Right

Revolutionizing the Fashion Calendar and Its Event Structure

The Rejection Syndrome – Why All Brands Are Doing the Same Thing

Selling Fun – How Viral Content Boosts Startup Marketing Strategy

During Crisis and Beyond: Human Relations Management

​​How to Navigate Today’s Advertising Media Networks

How to Create an Award-Winning Product for the Shelves

Interview: Mind the (Purpose) Gap, with Scott Goodson & Chip Walker, StrawberryFrog

Brands Have Power to Bring the Grieving Back to Life

Green and pink cartoon butterfly with a pink background.

The Case for Brand Mortality in an Era of Legacy-Chasers

The Language of Branding: Verbal Identity in the Chinese Market

The Elevation of Online Experience Can Save Retail

Empathy Gaming: How Connection Is Triumphing Over Competition

Can Employer Branding Fight the Great Resignation?

Brands in the Boardroom: The Business Side of Branding

Image of Apple products, an iPhone, a macbook, and Airpods.

Brand Campaigns, Part 5.3: Did Apple’s Brand Advertising Lead to Brand Growth?

The Marvelous Middle: Meet the Spider in the Web of Brand Building

Amager Bakke, Amager Hill or Amager Slope or Copenhill - a heat and power waste-to-energy plant and a sports park in Amager, Copenhagen, Denmark. ESG green energy.

How Can We Help Brands Become Good Ancestors?

From UX to VX: Audio Branding for a Voice-First Future

4 Types of Killer Content to Boost Brand Engagement

A Harmonious Connection: Aristotle’s Modes of Persuasion and Leo Fender

Web2.5: How Counterculture’s Need for a Refuge Gives the Metaverse Meaning

What Ryanair Can Teach Us About Brand Love