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Authenticity: It’s Not What It Used to Be

Interview: Branding for Financial Services with Neil Parker, Co:Collective

Purposeful SME Brand Management: Optimize Your Brand to Fit Customer Expectations

7 Ways to Unlock Brand Value through Your Brand Center

Values Branding: It’s Knowing Where You Stand

From High Street to High Tech: A Lesson for Heritage Brands

A Digital Challenge for Brands: Creating A Consistent Customer Experience

Brands Should Behave Like an Intuitive Operating System

Are You Jonathan Van Ness or Dolly Parton? Why Brands Should Think About Their Celebrity Persona

Interview: The Purpose of Brand Purpose, with Robert Hoppenheim, Kindustry

​​Brand Strategy Spoilers: What Are the Emotional Consequences of Choosing Your Brand?

Don’t Panic! Interview: General Manager at Microsoft Brand Studio, Jeff Hansen

Country as a Brand – The Case of Slovenia

Brand Tonality, Part 1: What Is It?

Apple iMac G3 computer from 1998 in original Indigo blue color. Retro computer with keyboard and mouse isolated on beige background

Brand Campaigns, Part 5.1: Thinking Different about Apple’s “Think Different” Campaign

Brand Campaigns, Part 5.2: Debunking Apple’s “Greatest Ad of All Time”

Losing Relevance? Changing Your Brand DNA Might Not Be the Solution

Green bottle with a gold lid in a frame.

Why Invest in Brand Authenticity when “Good Fakes” Rule the World?

Personal Branding And Careers – Time To Get Digital

The Future of Lifestyle Branding: The Top 5 Most Wanted

Ask Not What Your Community Can Do for You…

The Mandate for Building Brand Platforms and Programming

Solid Branding Means Niching for a Person, Not a Market

Will the Rebrand Be Cosmetic or Holistic?

Digital Marketing is Boosting the Evolution of the Music Industry

Branding’s Perfect 10 – The PR Afterthought

Turning Employees & Suppliers into Advocates – The Brand Community Way

Delivering Trust with Empathy – Where Next for Financial Brands?

Why Linear Storytelling Is Flatlining—and What to Do About It

Attention-Seeking & Attention-Finding – Brain Design & Brand Power

A Candid Discussion on the Art and Science of Sound for Your Brand

abstract, background, power ranger, bts, k-pop, doraemon, dora, one peace, luffy, naruto, upin ipin, sopo jarwo, netflix, desney

Disconnected Sound in the License-Obsessed Land of High Fashion

What Companies Need to Know When Building Millennial Brand Relevance

Behind the Brand: The Athletic’s Ascent Amidst Acquisition

A Creative Director’s Guide to Giving Better Creative Feedback

Interview: Asma Shabab Merges Creativity and Tech Every Day at IBM

During Crisis and Beyond: Human Relations Management

Car Buying and the Measure of a Corporate Brand

Brand Tonality, Part 2: You Already Have One

Podcast Ep 5: How to Increase Market Share – The Case of Decommoditizing the Potato

The Business of Scenting and the Scenting of Brands: A Rebrand Short Story

Branded Films Build Empires: Inspire Unparalleled Brand Loyalty with Your Phone and a $40 Mic

Dear Brands, Give Me Less, Take Longer, and Charge More

Don’t Panic! Interview: Philips’ Global Head of Brand, Thomas Marzano

Why Am I Rebranding?

Is the Automotive Industry Ready for Sonic Brand Expression?

That Client with the Biker’s Jacket: A Brand with Influence

Podcast Ep 7: Why Brands Need Long-Term Commitment to Building Credibility, with David Aaker

How Strong Brands Embrace Emotional Insight to Drive Growth

Why Craft Makes for Better Branding

In Memoriam: Aspirational Lifestyle Marketing

Who Cares If Beautiful Brand Design Doesn’t Create Change?

Seeking Sustainability, Finding True Brand Mission

Keeping the Creative Flame Burning Bright

Social Audio Branding – Setting the Stage for Sound Strategy

The Marvelous Middle: Meet the Spider in the Web of Brand Building

Branding’s Perfect 10 – The Enemy of Action

Rational or Emotional Decisions in Heavy Industry—Which Is It?

How Brands Win With Emotional Intelligence and Sound

Don’t Panic! Interview: PYM’s Co-Founder & CEO, Zak Williams

Interview: Why Brands Should Become More Emotionally Intelligent, with Kevin Allen

Brands & Natural Rhythms – Spring

Data Asks the Right Questions, Creativity Answers

Podcast Ep 8: What Is Foresight and What Is Its Function for the Brand?

Podcast Ep 10: Why Don’t Brands Grow According to Plan? – Research Insights

Emerging Requisites from 2020

People Are a Brand’s Most Valuable Assets – Why Not Involve Them?

State of the Brand: Nordic Equilibrium

Who Should Own a Cultural Change Project?

Brands & Natural Rhythms – Summer

Leading in a Downturn

Packaging Design – Judging a Book Beyond Its Cover

How Brands Can Speak with Authenticity Across Cultures

Is Style Over Substance Eroding Brand Value?

Interview: The Brick-and-Cannabis Business, with Drummond Munro, Superette

Sonic Branding Is Dead, Enter the Audio User Experience

Interview: Luxury Retail in Motion, with Robert Lockyer, Delta Global

Brand Strategy Spoilers: The Tribe Has Spoken

Is Experiential Marketing Right for Your Brand?

Just Ask the Technoking: Job Titles Reflect You and Your Brand

What Does “Authenticity” Mean in the Age of AI?

Luxury Retailing in Times of Crisis – Regaining the Crown

Don’t Panic! Interview: Bloomberg Media’s Chief Growth Officer, M. Scott Havens

How B2B CMOs Can Make the Business Case for Branding