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Do Sonic Logos Actually Work?

Performance Marketing? No-One Knows Anything

Succeeding in Platform-Based Marketing – Part 2: What Does the New Media Landscape Look Like?

A Better Future, Finale – Advertisers’ Total Commitment to People and Communities

Brands in the Boardroom IV: Unifying Brand Architecture & Operations

The Cool Kids Strategy: Your Brand Is Who You Associate With

What Can Brand Identity Give Me That I Didn’t Have Before?

How to Evaluate Whether an Omnichannel Strategy Is Right for Your e-Commerce Business

Branding’s Perfect 10 Series

Person Or Product?

Brand Strategy Spoilers: Is “Social” the Most Misunderstood Word in Marketing?

The Legendary Allen Adamson Speaks to Agency Evolution

Attention Brands! Don’t Leave Your Loyalty Programs Behind

How AR Helps Brands Emotionally Connect with Immersed Consumers

The Rush for an EVP: An Opportunity

Marketing Isn’t Evil: Brand for Good

A Digital Challenge for Brands: Creating A Consistent Customer Experience

Walk the Talk – How Brands Lead by Example

With Brand Messaging, Consistency Means Opportunity

The Right Way to Create Once, Publish Everywhere

The Cost of a Bad Employer Brand

The Time Is Now to Evaluate the Elasticity of Your Family Business Brand

The Intersection of Digital and Brand

Branded Sentiments: FRUST-LUST — The pleasure of never getting it

Web Series Are Amazing and You Should Be Making One

Interview: Purpose & Trust in Banking Brands, with John Woods, Zenus Bank

5 Myths About Social Commerce

The Term “Brand” Has a Branding Problem

Branding in the Real World: Acronym Branding

How to Align Brand and Culture to Build a Prosperous Workplace

abstract, background, power ranger, bts, k-pop, doraemon, dora, one peace, luffy, naruto, upin ipin, sopo jarwo, netflix, desney

Disconnected Sound in the License-Obsessed Land of High Fashion

Driving Authenticity: Lessons in Brand Alignment From the Automotive Industry

[Research] Measure the Subconscious Impact of Music on Your Brand and Transform Marketing Effectiveness

Branding’s Enduring, Unhealthy Relationship with Kitsch

Supercharge Your Social Media with Sentiment Analysis

Interview: Asma Shabab Merges Creativity and Tech Every Day at IBM

Rebranding Made Easy II – The Business Side of Rebranding

How Strong Brands Embrace Emotional Insight to Drive Growth

Consumer Behavior in Post-Crisis Market Scenarios

After Clooney, Ronaldo, and Selena? The Next Challenge for Brands and Celebrities

Scientific Superpower: The Importance of a Scientific Mindset in the Creative Industries

When It Comes to Marketing, Doing Something Is Always Better Than Doing Nothing

Swipe Right for Instant Logo Love

Podcast Ep 9: Why Are Scandinavian Brands so Successful?

When It Comes to Ideation, Bigger Doesn’t Mean Better

Content Marketing During and After a Global Crisis

Sonic Branding Is Dead, Enter the Audio User Experience

Outgrow the Teenage Phase: Building Well-Rounded Brands

Earcons and Love-Notes: The New Age of Sonic Branding

The World’s Most Powerful Branding Begins at One, Magical Intersection

Why Craft Makes for Better Branding

Leadership concept, yellow leader plane leading black planes, on black background with empty copy space on right side. 3D Rendering

Consumer Insight Makes for a Uniquely Influential CMO

Cultural Facilitators – Brands Crafting Culture Beyond Product

What Does “Authenticity” Mean in the Age of AI?

How to Be a Purpose Champion

Losing Relevance? Changing Your Brand DNA Might Not Be the Solution

That Client with the Biker’s Jacket: A Brand with Influence

What Thought Leaders Can Learn from Pitch Guidelines

Alexa — How Do I Create an Ownable Brand Voice?

Form and Function are Key to Your Brand’s Bottom Line

Employer Branding: Winning the Battle for Awesome Talent

Is Packaging Where Fashion’s Transparency Falls Short?

What Brands Can Learn About Music Through Film and Television

Why Every Brand Should Be Doing Digital Audio Marketing

EQ Quotient: Emotional Engagement in Building Brand Loyalty

Branding’s Perfect 10 – Genuine, Credible, Trustworthy

Build Adaptive Marketing Strategies with the Psychographic Branding Method

Designers, Do You Know What You’re Worth?

Dissonance: Walking the Tightrope of Design Disruption

Brainy Design: How the Unconscious Mind Responds to Product Packaging

Selling Fun – How Viral Content Boosts Startup Marketing Strategy

Why Your Brand Should Turn Its Marketing Budget Into an Urban Investment Fund

Why Culture Doesn’t Eat Strategy for Breakfast

When Brands Should Shut Up – A Study on Brand Activism

State of the Brand: Dawn of Europe

The Science of Sound Symbolism and the Importance of Your Brand Name

Understanding Brand Values in the Era of Reassessment

From Self-Doubt to Self-Belief – Conquer Your Creative Mind

For Many Brands, Inclusivity Isn’t Always the Path of Least Resistance

Developing Intuition to Tell a Brand Story Data Can’t

Build a Cult; Build like Sports

Three Chords and the Truth: Brand Narratives and the Three Filter Test

The Marvelous Middle: Meet the Spider in the Web of Brand Building

What Is the Power of a Mass-Niche Brand Positioning?