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Brands Should Behave Like an Intuitive Operating System

Interview: How Instinctive Emotion Drives Behavior, with Cyrus McCandless, PhD

Brand Characters Are Building Emotional Connections in B2B

Personal Branding And Careers – Time To Get Digital

Branding’s Perfect 10 – The Hearts and Minds

Here’s How AI Startups Can Leverage Brand Marketing

How the Lessons from Lockdown Will Shape the Future of Hybrid Events

Losing Relevance? Changing Your Brand DNA Might Not Be the Solution

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Brand Campaigns, Part 2: Where Did They Come From?

Branding’s Perfect 10 – Genuine, Credible, Trustworthy

Brands & Natural Rhythms – Spring

ROI vs ROAS: Which Is the Better Metric for Digital Advertisers?

Brand Campaigns, Part 5.2: Debunking Apple’s “Greatest Ad of All Time”

How Cultural Intelligence Can Help Debias Big Data and Data Research

Character Building: The Untapped Power of Brand Icons

Navigating AI: Why Brands Need to Set Ground Rules

Commercial Brands and the NHS: A Lockdown Love Story

How Purpose Champions Deliver When it Comes to ESG

Restaurant with Rooms – Tangible & Sensory Luxury

How to Make Your Sonic Logo a Distinctive Brand Asset

From UX to VX: Audio Branding for a Voice-First Future

Country as a Brand – The Case of Slovenia

Why Does ‘Gardening’ Matter to a Business Prioritizing Organizational Health?

De-positioning Mastery: How to Outperform the Competition

Momma Red Bull, Teach Your Kids to Pick Up After Themselves

Building a Successful Brand: What Does It Mean in 2020?

How Brands Can Speak with Authenticity Across Cultures

For Leading Brands, Discomfort Is an Economic Imperative

Building Brand Empires – A Unifying Approach to Building Brand Experiences

Why ROI Is Detrimental to B2B Branding

Revolutionizing the Fashion Calendar and Its Event Structure

The Intersection of Digital and Brand

The Luxury of Less: What Is the Future We Are Creating?

Using the Power of Music to Promote Mental Health: Are Brands Listening?

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Disconnected Sound in the License-Obsessed Land of High Fashion

What Is the Power of a Mass-Niche Brand Positioning?

How the Pandemic Will Finally Force Greater Advertising Transparency

Celebrity Endorsement in Technology Still Requires Innovation to Succeed

Branded Films Build Empires: Inspire Unparalleled Brand Loyalty with Your Phone and a $40 Mic

Interview: A Higher (Brand) Culture, with Michael Stusser, Higher Ground

Podcast Ep 6: How to Data-Drive Your Way to Customers’ Hearts

The Business of the Business: A Proven Strategy for Brand Growth

Brand Elements on a Website: A Story that Converts

Is Big Data Putting an End to Creativity in Marketing?

Interview with Kirsty Traill, Global Chief Customer Officer, Shuttlerock

Who Should Own a Cultural Change Project?

Anti-greenwashing Efforts Could Be the Opportunity Your Brand Is Looking For

Branded Sentiments: FRUST-LUST — The Pleasure of Never Getting It

Nation-Branding Soft Power: The Case of Brand China

The New Meaning of Customer Relations

Brands Have Power to Bring the Grieving Back to Life

Global Inclusivity – Opening Pandora’s Box?

How Curiosity Will Strengthen Your Brand Leadership

The Business of Scenting and the Scenting of Brands: A Rebrand Short Story

Interview with Stacey Trunnell, Brand Strategy Director, Cactus

Wake Up and Smell the Audience

When It Comes to Clients, the Best Education Is Inspiration

Scientific Superpower: The Importance of a Scientific Mindset in the Creative Industries

The Long-Term Effect of the Pandemic’s Upheaval on Values, Communication, and Branding

Let This Be the Year Your Brand Deals with Grief

Modern Luxury: The Evolution of a Sector, Its Market, and Its Habits

Nostalgia Branding: Bridging the Past and the Future

Exploding Experience Expectations – a ‘Triple Ex…Threat’?

Rebranding Made Easy I – Eight Reasons for Change in Turbulent Times

Why Focus Is Essential for Effective Branding and Marketing

1,200 Post-It Notes to Fix a Broken Brand Culture

Web3 Is Coming – What Does It Mean for Brands?

A Creative Director’s Guide to Giving Better Creative Feedback

The Power of Data Visualization in Finding Insights

Widening the Aperture: The Need for Divergent Thinking

Performance Marketing? No-One Knows Anything

Byron Sharp – Brand Purpose and the Tyranny of the Majority

Branding in 2020: Clarifying the Obvious

If You Don’t Tell Your Story, Someone Else Will

Five Underplayed Opportunities to Accelerate DTC Brand Growth

How Packaging Design Can Pack and Reflect Brand Values

Branding for a Post-growth Society: What We Need Now Is Degrowth

On the Venn Diagram of Brand Value, Meaning and Design Must Merge

Brands in the Boardroom: The Business Side of Branding

Timeless by Design: How Financial Services Brands Earn Trust Across Decades

Brands and the Art of Soft Power – Using the Tools of Diplomacy to Build Better Brands

Interview: The True Brand Purpose, with Dion Hughes, HiBAR

Consumer Behavior in Post-Crisis Market Scenarios

Moving from Visual Brand Language to Experience Brand Language