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Brand Strategy Spoilers: People Decide on Cost, Not Price

On Trend: Fashion that Resonates with Young People

How Will Brand Loyalty Be Defined from Now On?

Podcast Ep 7: Why Brands Need Long-Term Commitment to Building Credibility, with David Aaker

Why Yesterday’s Consumer Insights Are No Longer Enough

Start with De-Positioning and Watch Differentiation Take Care of Itself

Why Excellent Creative Execution in Visuals & Sound Is Prime for Brand-Building

How CMOs Can Benefit from Innovative Technology and AI to Source Suppliers

Exploding Experience Expectations – a ‘Triple Ex…Threat’?

Are You Jonathan Van Ness or Dolly Parton? Why Brands Should Think About Their Celebrity Persona

Personal Brand Narratives: From Self-Assessment to Strategic Content

What Does “Authenticity” Mean in the Age of AI?

Don’t Panic! Interview: Founder & CEO of Bluestone Lane, Nicholas James Stone

The Journey of a Brand Narrative: Sometimes the Best Stories Begin with One Step

Humanity in Branding: What’s the Role of AI in Consumer Research?

Interview: Republica of Great Advertising, with Pedro Prado, Leo Burnett Tailor Made

Branding’s Perfect 10 – Strategy of the Imperfect

Interview with Kirsty Traill, Global Chief Customer Officer, Shuttlerock

Interview: An Agile Approach to Brand Architecture, with Nital Patel, Lippincott

The Hidden Cost of Cashing In Brand Equity

Interview: Data & Brands in the New Decade, with Emma Chiu, Wunderman Thompson Intelligence

Web3 Is Coming – What Does It Mean for Brands?

Ad Blocking: A Desperate Plea for Better User Experience

Podcast Ep 13 | Business-to-Human: Keeping People at the Heart of Tech Branding

A Model for Building Strong Brands in the Intent Economy

Building Strong Brands in the Metaverse Comes in Stages

How Brands Can Speak with Authenticity Across Cultures

Don’t Panic! Interview: PepsiCo’s Chief Insights & Analytics Officer, Stephan Gans

Walk the Talk – How Brands Lead by Example

REBELS AND RULERS: Interview with Viorela Marcu, Employer Branding Leader EMEA, UiPath

An Agentic Framework for All: Why Non-Iconic Brands Need Soul and Systems

[Research] Measure the Subconscious Impact of Music on Your Brand and Transform Marketing Effectiveness

Find Some Space, Free Your Mind – An Introduction to Creative Wellness

Ancient hand print mysterious on stone wall in Tham Muang On cave at limestone mountain situated of Mae On for thai people and foreign travelers travel visit in San Kamphaeng at Chiang Mai, Thailand

Brand Campaigns, Part 2: Where Did They Come From?

The Decalogue of Building Brand Loyalty

Branded Sentiments: FRUST-LUST — The Pleasure of Never Getting It

Why Every Brand Could Use a Chief Narrative Officer

What Future Can We Project for Nation Branding and Soft Power?

Rebranding Made Easy II – The Business Side of Rebranding

Who Should Own a Cultural Change Project?

Marketing’s Renewed Logic

Going Tonal: Has Brand Tone Become Monotone?

On the Venn Diagram of Brand Value, Meaning and Design Must Merge

Next Marketing Challenges in Brand Communication

Interview: The Way to Human-Oriented Enterprise, with Dr. Bruno Cignacco

Emotional Branding: Connecting With Your Customers Through Story

Scientific Superpower: The Importance of a Scientific Mindset in the Creative Industries

Maggie Murphy, CEO of Lewes FC, on stage

Brand Outliers: Maggie Murphy & the Equal-Playing Football Club

Bosses Out from Under Cover: Cultivating Empathy as a Driver of Change

Podcast Ep 10: Why Don’t Brands Grow According to Plan? – Research Insights

Scaling Beauty Innovation to Fit the Market and Make the World a Better Place

Is Style Over Substance Eroding Brand Value?

Podcast Ep 4: Can Brands Grow Through Loyalty? What Does the Research Say?

A Behavior Primer: Important Biases, Why They Exist, and How to Design for Them

A Lighter Shade of Strategy: The Happy Land Co.

Byron Sharp – Brand Purpose and the Tyranny of the Majority

Native Advertising: Here to Stay

Don’t Panic! Interview: Founder & CEO of The Phluid Project, Rob Smith

Podcast Ep 3: What Is the Role of Marketing and Branding Within Organizations?

Your Brand’s Mission and Purpose Are Not Created Equal

​​How to Navigate Today’s Advertising Media Networks

Cultural Nuances When Scaling a Global Marketing Agency

State of the Brand: Nordic Equilibrium

Brand Campaigns, Part 5.2: Debunking Apple’s “Greatest Ad of All Time”

A Candid Discussion on the Art and Science of Sound for Your Brand

Branding Is Not a Popularity Contest

Brands Have Power to Bring the Grieving Back to Life

Does Your Brand Voice Need to Be Distinctive?

Keeping the Creative Flame Burning Bright

The Right Way to Create Once, Publish Everywhere

Behavioral Branding: From Expression to Behavior

Interview: Make It About Micro-Actions, Not Big Gestures

Great Brand Positioning Needs Passionate Entrepreneurs

Interview: A Design Retrospective, with Sue Daun, ECD, Interbrand

For Leading Brands, Discomfort Is an Economic Imperative

The CMO Playbook – Get Sh*t Done and Stay Around

Consumer Behavior in Post-Crisis Market Scenarios

How CGI Can Shape More Effective Car Marketing

Brand Collaboration & the Art of the Conceptual Land Grab

How Brands Win With Emotional Intelligence and Sound

Brand Attitude – “A Sweet Solution to a Bitter Truth”

Why Creative Teams Need to Reframe ‘The Content Crunch’

Why Personal Branding Is Driving an Exciting Opportunity for Brands Online

Social Value Equation: Where Social Media Offers the Most Value