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Brand Strategy Spoilers: People Decide on Cost, Not Price

From Burning Clothes to Burning Heritage: Burberry Unveils New Brand Identity

Interview: The Way to Human-Oriented Enterprise, with Dr. Bruno Cignacco

Solid Branding Means Niching for a Person, Not a Market

A New Twist on Distinctive Brand Assets: Human Capital?

Managing for Disruption: Lessons in Building Brand Clarity

Geographical Imaging as a Brand Name Strategy for the Digital Age

Brian Collins: The Brandingmag Interview

Creating a Web3 Whisky Brand: An Interview with Georg Runge and Shenr-Jye Hon

The Case for Bold Brand Names

6 Ways Your Company Blog Can Do Wonders For Your SEO

ESG as a Brand Insurance Policy for Private Companies

Interview: Sonic Branding in Automotive, with Marijn Roozemond, MassiveMusic

Market & Innovate with Data-Driven Personas, with Jay Steere, ex-Timberland

Upbranding: Your Product — but Better

Using Digital Marketing to Move the Needle on Nonprofit Fundraising

Swipe Right for Instant Logo Love

Marketing Expert-Mode: Forging Lasting Brand Associations in eSports

The Fundamental Building Blocks of Brand Love

Don’t Panic! Interview: Founder & CEO of The Phluid Project, Rob Smith

Myth Busters: On the Relevance of Influential Bloggers

Outgrow the Teenage Phase: Building Well-Rounded Brands

Schrödinger’s Loyalty: Making Sense of Marketing’s Most Misunderstood Word

What Happens When Your Brand Purpose Becomes Dangerous?

[Research] Measure the Subconscious Impact of Music on Your Brand and Transform Marketing Effectiveness

Values Open the Door for Talent

Anti-greenwashing Efforts Could Be the Opportunity Your Brand Is Looking For

The Semiotics of Brand Building

Succeeding in Platform-Based Marketing – Part 1: What’s Going On?

When You’re Ready to Scale, It’s Not About You, It’s About Them

Don’t Panic! Interview: Bloomberg Media’s Chief Growth Officer, M. Scott Havens

Interview: The Purpose of Brand Purpose, with Robert Hoppenheim, Kindustry

Gardeners and Carpenters: Brands Can Be Cultivated But Not Built

Nation-Branding Soft Power: The Case of Brand China

Design, Brand, Innovation

Growth Path to Iconic Status

De-positioning Mastery: How to Outperform the Competition

Why Every Brand Could Use a Chief Narrative Officer

1,200 Post-It Notes to Fix a Broken Brand Culture

Your Elevator Pitch Starts with a Strong Personal Brand

A Balance of Values: It’s Not Just What You Did, But How You Did It

Deepfake Dystopia: Is Bruce Willis’ Sale of His Image Rights a Risk to Reality?

What’s the Secret to the Optimal Omnichannel Approach? It’s Really About One Thing

4 Types of Killer Content to Boost Brand Engagement

Sustainability Is a Journey, Not a Destination, with Michael Stausholm, Sprout World

Branding’s Perfect 10 – The Enemy of Action

Beyond Job Losses: The Second-Order Effects of AI on the Cultural Economy

Businesses Versus Brands – Beyond the Transaction

Will Ad Tech Replace the Modern Don Draper?

Branding’s Perfect 10 – Genuine, Credible, Trustworthy

Podcast Ep 13 | Business-to-Human: Keeping People at the Heart of Tech Branding

Everyone Has a Purpose, Few Have a Conscience

Ancient hand print mysterious on stone wall in Tham Muang On cave at limestone mountain situated of Mae On for thai people and foreign travelers travel visit in San Kamphaeng at Chiang Mai, Thailand

Brand Campaigns, Part 2: Where Did They Come From?

Employer Branding in the Face of a Crisis

For Conscious Generations, Will Luxury Brands Become Irrelevant?

Breaking Rules to Tell True Stories: A Conversation with Filmmaker Emma Branderhorst

Why Sound Is Surpassing Visuals and Celebrities, with Bjorn Thorleifsson, amp

Brands, Managers, and Consumers – A Question of Ownership

AI Has Entered the Creative Department, What Role Should It Get?

The Power of Vulnerability: Sometimes the Best Messages Come from the Biggest Mistakes

Nostalgia Branding: Bridging the Past and the Future

The Long-Term Effect of the Pandemic’s Upheaval on Values, Communication, and Branding

Byron Sharp – Brand Purpose and the Tyranny of the Majority

Alexa — How Do I Create an Ownable Brand Voice?

Creative Humility, Operational Bravery

What’s a Thought Leader? And Why Is Everyone Becoming One?

Interview with Caroline Kinneberg, Head of POLITICO Studio

Native Advertising: Here to Stay

A Better Future, Finale – Advertisers’ Total Commitment to People and Communities

Packaging Design – Judging a Book Beyond Its Cover

The Value in Niching Down Your Brand

From Influencer to Thought Leader: Mastering the Art of Content Creation

How to Appeal to Your Customer Base

The Journey Towards a More Ethical Luxury

The Sound of Social – Why Brands Need to Consider How They Sound to Join the Club(house)

Beyond the Hype: What Matters in Brand Identity Design

Amager Bakke, Amager Hill or Amager Slope or Copenhill - a heat and power waste-to-energy plant and a sports park in Amager, Copenhagen, Denmark. ESG green energy.

How Can We Help Brands Become Good Ancestors?

When It Comes To AI Creativity, We Have Nothing To Fear But Fear Itself

Content Marketing During and After a Global Crisis

Artist rendition of a crowd of people in a variety of outfits, painted in different colors.

Internal Activation: Building Better Brands from Within

Branding Belongs to the Brain, Not the Algorithm

abstract, background, power ranger, bts, k-pop, doraemon, dora, one peace, luffy, naruto, upin ipin, sopo jarwo, netflix, desney

Disconnected Sound in the License-Obsessed Land of High Fashion

Good Enough Isn’t Good Enough

A Matrix Framework for Measuring the Halo Effect of Brand Sponsorship