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State of the Brand No. 2: Luminaries of Asia
Brandingmag decided to consult branding practitioners from the most evolved regions of Asia, on the state of branding in their home markets – perceptions, struggles, opportunities, and solutions. Together with our 11 guests from 4 countries – Japan, Taiwan, Hong Kong (China), and Singapore – we explored how branding is perceived and practiced, and also what foreign brands have to do to stand a chance in this delicate Asian environment.
We publish multiple issues throughout the year, focusing on the experiences, knowledge, and opinions of industry thought leaders from across the globe. These periodical issues are collections of interviews and articles featuring international experts from a variety of branding's domains, speaking on both current and future trends.
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