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The Roundtable #39: Building Brands by Marketing Truth, Trust, and Taboo

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Today’s youth has little tolerance for deception, and mistrust has become a main factor in their decision to disconnect from certain brands. Brandingmag sat down with some experts in ‘Youth Marketing’ to find out how brands can earn young trust and why they should think twice about marketing taboos:

· Rob Scotland, Head of Strategy at McCann London

· Mary Keane-Dawson, Group CEO of Takumi

· Mike Blake-Crawford, Strategy Director at Social Chain

· Jessica Blair, Associate Director at Civic Nation

· Sean Pillot de Chenecey, Strategy Consultant & Author at Brand Positive

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Digital (32 pages)
The Roundtable #39

We publish multiple issues throughout the year, focusing on the experiences, knowledge, and opinions of industry thought leaders from across the globe. These periodical issues are collections of interviews and articles featuring international experts from a variety of branding's domains, speaking on both current and future trends.

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