Don’t Panic! No. 12: Rob Garrett Smith, Founder & CEO of The Phluid Project

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Rob is the Founder of The Phluid Project: The first retail brand that does not stick to the binary definition of gender — and is on a mission to build a brand that exists to empower individuals to be and express themselves openly, without judgment or fear.

Brandingmag sat down with Rob to talk about the epic success of the brand and its plans for future growth.

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Digital (13 pages)
Don’t Panic! No. 12

We publish multiple issues throughout the year, focusing on the experiences, knowledge, and opinions of industry thought leaders from across the globe. These periodical issues are collections of interviews and articles featuring international experts from a variety of branding's domains, speaking on both current and future trends.


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